Tag Archives : Sunwear

A&A Optical introduces Carnival, a bright, fun-loving pattern from the Jimmy Crystal collection. Carnival is inspired by the vibrant colors and energy found in Rio’s Carnival. Accessory pieces are offered to our ECPs in effort to enhance the product and brand and create excitement at point-of-sale. The accessories provide the practice another opportunity to create add-on sales. We had introduced this frame at Vision Expo and it will be in stock this week. Here is the information associated with our new sun frame release, JCS911 and the Carnival line (attached). Sun frame style, JCS911: Hand set Swarovski crystal elements Acetate frame with polarized lenses Size: 59-16-130 Accessory pieces include: clutch bag, necklace and watch Accessories are offered free with minimum purchase from the Jimmy Crystal eyewear collection or can be purchased individually For more information visit www.aaopticalco.com

  Singer Katy Perry, wearing Tommy Hilfiger TH 1187S, attends Tommy Hilfiger New West Coast Flagship Opening After Party at a Private Club on February 13, 2013 in West Hollywood, California. (Photo by Mark Davis/Getty Images for Tommy Hilfiger)

Are you interested in the possibility of investing in the sunwear category for your practice?  if so, you should know the answers to the following questions: •    Who should be discussing sunwear with your patients? Every single person on your staff. •    Who needs good quality sunwear? Every single patient that walks through your door. Prescription eyeglass wearers, contact lens wearers, refractive surgery patients, people on certain medications, people who have emerging cataracts, people who have had cataract surgery, anyone who spends time outdoors in the sun, people who want to look “cool” and fashionable. •    What are the benefits to my patients? Sunwear is just as important as a person’s “indoor” eyewear.  You should never be in the sun without the aid of sunscreen, the same applies for your eyes. •    What are the benefits to my business? Selling sunwear is a great way to drive incremental business into your practice.  You are the trusted Eyecare professional.  Studies have shown that once they make an inquiry with their independent OD ( office visit, exam, contact lens fitting ) a large percentage of them make a sunwear purchase from within...

Bright colors and flowers are spring staples in every girl’s wardrobe. The latest Vera Bradley Girlfriends styles feature bright colors and bold fashions for every teen! Darby and Mindy offer two distinct looks for spring with the best design techniques and the latest Vera Bradley colors. Darby is a handmade acetate frame with a modified rectangle eyeshape. The solid front and wrapped endpieces lead to Vera Bradley Go Wild and Plum Crazy on the exterior temples. Spring hinges ensure a comfortable fit and a playful metal décor finishes the temple. Mindy is a full rim metal frame with a modified rectangle eyeshape. The flat metal temples feature embossed and enamel filled floral pattern inspired by the pattern, adding a pop of bright color to the exterior temples. Jazzy Blooms and Tutti Frutti are featured on the interior temple tips, and spring hinges and adjustable nose pads ensure a comfortable fit. To view the entire collection, visit our website at www.mcgeegroup.com. For more information about the Vera Bradley® Girlfriends collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group and Vera Bradley have a common cause – ending breast cancer....

Essilor of America, the nation’s leading manufacturer of optical lenses, is helping celebrities and athletes look their best while protecting their eyes from the sun this winter with Xperio UV™ lenses, the only outdoor lens solution that eliminates 100 percent of blinding glare while providing the maximum UV protection on both the front and backside of the lens. The company will gift luxury sunwear to top celebrities, athletes, VIPs and entertainment media through its participation in GBK Production’s Super Bowl weekend festivities at the DIRECTV Celebrity Beach Bowl on Feb. 2 at the Mardi Gras World in New Orleans, La. An exclusive list of guests will receive Xperio UV superior polarized sunwear in luxury frames and will pose for photographs. Xperio UV lenses provide maximum UV protection and offer an Eye-Sun Protection Factor™ (ESPF ™) of 50+, which provides at least 50 times more protection from dangerous UV radiation compared to wearing no lenses at all. GBK Productions, a leading luxury lifestyle gift lounge and special events company, consistently provides an unmatched environment for sharing the latest trends while making charitable donations a focal point of each event. “We...

With the best of the old and the new, the latest additions to the Vera Bradley sunwear collection feature new styles and classic favorites! Adrian, Blair, Claudette, Meredith and Anna have all been updated for the new year, combining fashionable styling with the latest Vera Bradley colors. New styles appearing on the scene feature current fashion shapes in the latest Vera Bradley colors for a perfect fit. Designed to fit her style, these sunglasses are the perfect addition to any woman’s wardrobe. Adrian and Blair are classic aviators updated for the new year! Adrian is a comfortable classic with a traditional aviator shape that makes a sophisticated fashion statement. The newest colors, Jazzy Blooms and Plum Crazy, both feature a colorful front for an updated look. Blair provides a contemporary twist on a classic aviator shape and prominently displays the Vera Bradley Dogwood and English Rose colors on the exterior temples. Both frames feature spring hinges and adjustable nose pads for a sure fit. Two favorite styles, Claudette and Meredith, return with the latest in Vera Bradley colors. Claudette brings a modern, trendy wayfarer shape, with a rounded eyeshape and the Vera Bradley...

Vision protection leader Wiley X®, Inc. has introduced a new Black Ops WX Valor with polarized lenses to its line, providing law enforcement, tactical wearers and shooters with a unique combination of stealthy styling, superior glare cutting performance and ballistic vision protection. Whether you wear it on the streets, in the field, or on the range, the Polarized Black Ops WX Valor delivers the distortion-free vision, eye comfort and protection you need to enter any situation or tactical environment with confidence. The Polarized Black Ops WX Valor combines a stealthy Matte Black frame with Wiley Xʼs shatterproof Smoke Grey polarized lenses. These lenses feature Wiley Xʼs proprietary Filter 8™ lens technology, delivering 100% polarization and 100% UV protection for superior clarity and contrast. With their neutral Smoke Grey tint, these versatile lenses perform well under a range of conditions — especially in high-glare environments often encountered in cities, on the road or around water. With its shatterproof lenses and virtually indestructible frame, the Polarized Black Ops WX Valor meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety Standards. Taking advanced...

Badgley Mischka offers elegant style that caters to a young, modern, couture customer, without forsaking women of any age. The McGee Group is thrilled to translate the glamour of old Hollywood into fashionable eyewear and sunwear, with the highest quality products and design elements. Featuring the latest in design techniques, the Badgley Mischka eyewear and sunwear collections are inspired by Badgley Mischka’s signature fabrics, layering and draping. Custom colors through multi-layered transparent silkscreen and acetate generation heighten the exclusivity of the frame design. Swarovski crystals and European components create high quality frames. Metal casted, beveled and sculpted temples and accents translate movement. The sun collection features double gradient polarized and non-polarized lenses in fashion colors. Both collections offer fashionable, modern designs with elegant details for the woman who desires feminine, romantic and luxurious eyewear. About Badgley Mischka Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Eveningwear, the Mark+James...

Safilo Group, worldwide leader in the premium eyewear sector, announces its renewed licensing agreement with J.C. Penney Purchasing Corporation Inc., for the design, manufacturing and distribution of the Liz Claiborne® and Claiborne® optical frames and sunglass collections in the American market through December 31, 2017. The multi-year agreement, which includes an additional five-year renewal option, strengthens a relationship with the Liz Claiborne brand originally forged in 2003 and gives further engine to the development and distribution of one of the most representative brands of American style. The Safilo Group The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, Bottega Veneta, BOSS Black, BOSS Orange, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne,...

Value eyewear plays an important role in any ECP’s business plan, even in an upscale dispensary.  The savvy office manager will always offer a selection of lower-priced frames not only to maximize their customer reach, but also to compete with chains and mass merchandisers by offering special promotions. With insightful, strategic management of your value frame boards, this segment of your business can quickly turn into a high-volume profit center. The value eyewear consumer has many profiles. Generally speaking, the typical value eyewear patient utilizes some sort of managed care plan, whether it’s Medicare or an employer’s vision plan.   These plans cover a huge segment of the population which, depending on your location, can represent a very significant portion of your patient base.  However, even if your dispensary is in an affluent area, value eyewear has its place as these patients often times opt for multiple pairs of lower-priced frames to keep at the office, in the car, at home, etc.  In addition, transcending all socio-economic lines is today’s “Bargain Shopper” culture that emerged from the ashes of the recession. Consumers love to get the designer look without...

Virtually every practice struggles with how to improve the sell-through in their optical, which is surprising since most of the tricks to improving in-store sales have been used in the retail world for years. 1. Get more patients! Easier said than done, right?  Unfortunately most practices overlook this because they feel that they can only see so many patients a day, right?  Hold a trunk show! Most frame representatives would be (or at least should be!) thrilled to host an event showcasing their brands and frames for a day.  New releases and new brands are a great way to bring even patients you’ve recently fitted back in to see what’s new. 2. For your inventory, think quality, not quantity! You’re probably thinking: ‘I have hundreds, if not thousands of frames.  How can I not have inventory?’  Unfortunately, most practices don’t approach their inventory like a retailer.  Have a great style that sells well?  Back it up in a few colors, not just black or tortoise. If a hot style sells, order it back in stock before your rep comes back in. Think about it this way, if you went into a department store to buy jeans and they were completely out of your size in the style...

Essilor of America, the nation’s leading manufacturer of optical lenses, is helping celebrities look their best while protecting their eyes from the California sun this award season with Crizal UV™ lenses. The company will gift luxury sunwear to top celebrities, VIPs and entertainment media through its participation in GBK Production’s Luxury Gift Lounge Jan. 11-12 at the L’Hermitage Hotel in Beverly Hills, Calif. The annual event will be held in honor of the 70th Annual Golden Globes nominees and presenters. An exclusive list of guests will receive eyewear with Crizal UV lenses in luxury frames and will pose for photographs in Crizal UV lens eyewear. The new Crizal No-Glare lenses provide the most complete daily UV protection featuring an exclusive anti-reflective coating on the backside of the lens, Broad Spectrum Technology, which virtually eliminates UV light reflection into the eyes, while maintaining maximum visible light transmission for crisper, clearer vision. This technology extends superior No-Glare efficiency from visible to UV light. GBK Productions, a leading luxury lifestyle gift lounge and special events company, consistently provides an unmatched environment...

Legacie is excited to introduce a new Judith Leiber group – Gilded Fleur. The Gilded Fleur group takes its inspiration from the ornate styling of the French Baroque movement. Feminine but showcasing elaborate detail, both JL 1646SG, a large round sunglass and JL 1647, an oval frame, are crafted of lightweight titanium and feature top bars and intricate floral décor on the temples.  The custom-designed jewelry pieces are presented in contrasting metal colors and are accentuated with genuine Austrian crystals in a complementary palette. For more information visit www.legacie.com

Viva International Group introduces a new sun line to its CANDIE’S® Eyewear collection this spring. The twelve new prescription ready sunglass styles are fun and fashionable, perfect for the trendy lifestyle of today’s CANDIE’S girl. Bold silhouettes, including wayfarers, aviators and glamorous ovals are offered in colorful combinations with chic temple treatments, such as animal prints, heart designs and floral patterns. “We’re excited about the introduction of prescription ready sunglasses to the CANDIE’S Eyewear collection,” said Viva’s VP of Merchandising for Domestic Brands Timm Parker. “The collection takes its direction from the fun and flirty design themes found in the CANDIE’S clothing and accessories collection and translates them into a variety of quality sunglass options for today’s CANDIE’S girl.” Enticing animal prints, also found in the brand’s extensive accessories collection, bring inspiration to the new sunglasses, including key styles COS Adison and COS Isabel. Temples detailed with a vibrantly colored animal print design compliment the fun wayfarer-inspired styling of COS Adison with a pop of colors, including orange, green and yellow....

Launching in Spring/Summer 2013, Chloé Eyewear debuts a sunwear collection that embodies the iconic elements seen throughout ready to wear collections. Soft shapes and classic colorations complement the feminine silhouette. Graceful details like the metal zipper, the “petal” cut and mirrored treatments adorn frame fronts and temples. Modern and sophisticated, the SS13 Chloe Eyewear Collection is playful and timeless. CE100SL. CE101SL. Nerine sister styles with elegance to spare. Classic shapes are heightened with lush leather embracing aviator (CE100SL) and rounded square (CE101SL) lenses. Metal adornments accent gentle curvatures on frame fronts and color combinations are soft and complementing. CE100SL is available in Bronze/Brown, Gold/Red, Gold/Cream, Gold/Green, and Gold/Black; and CE101SL is available in Gold/Cream, Gold/Khaki, Gold/Black, and Rose Gold/Red. CE102S. A zipper detail at the end pieces, followed by an engraved Chloé logo is a pleasant addition to classic aviator styling of CE102S in the Acanthe styling. Sleek lines molded from golden metal create effortless elegance. CE102S is available in Copper, Gold, Gold/Black, Gold/White, and Gold/Brick. CE103S. CE104S....