Tag Archives : Sunwear

Lacoste Leather Edition

Lacoste Leather Edition

Inspired by the refined and elegant brand history, the new Lacoste leather edition consists of rich details, high-quality materials and distinguished style. Specifically designed for this collection, a new, round metal emblem marked with a tennis racket and 1933, the brand foundation date, is positioned on the inner temple tips. L160SL Balancing a sophisticated look with a distinctive edge, this contemporary silhouette combines a chic metal rim with an acetate bridge. Intricate details such as a metal hinge and crocodile logo embellish the leather inserts located on both temples while the metal racket symbol accentuates the inner temple tips. Available in black, cream and burgundy. L159SL Reminiscent Of The Finest Lacoste Leather Garments, This Frame Puts A Modern Twist On The Iconic Aviator. The Metal Frame Is Enriched With Leather Inserts On The Temples That Are Accented With The Lacoste Logo. The Inner Temple Tips Feature The Metal Racket Symbol For A Signature Touch. Available In Black, Blue And Burgundy. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products...
Filed in: Eyewear
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Switch Vision: A New Vision For The Brand Website

Switch Vision: A New Vision For The Brand Website

Premiering in 2009, Switch Vision revolutionized the sun performance eyewear category by introducing the world’s first solution utilizing Magnetic Interchange Technology. Switch products are known for their unparalleled convenience, speed and ease of use by utilizing magnets embedded in the frame and lens to enable users to swap out lenses and eyecups quickly and easily as light conditions and activities change. Switch Vision is proud to announce the launch of the brand’s remodeled website (www.switchvision.com) featuring an updated UI experience among many other new and exciting features. “As a brand on the cutting edge of technology-based sunwear solutions, we felt it was time to switch up our website walking into 2015.” states John Minnick, Marketing Director at Switch Vision. “Our net and social media footprints have categorically grown since the brands inception through our focus on building active community engagement and outreach. Our new website is the next step in terms of full customer and consumer integration.” Some special areas of interest on the site include the live social media feed located on the home page, a lens simulator module highlighting the wealth...
Filed in: Eyewear, Technology
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Lulu Guinness Brings Sexy Back With Signature Cat Eye Sunwear For 2015

Lulu Guinness Brings Sexy Back With Signature Cat Eye Sunwear For 2015

Tura Inc., the inventor of fashion eyewear in 1938, debuts the 2015 sunwear styles from its glamorous Lulu Guinness line, with four bold cat eye models for women. These new styles feature hundreds of dazzling crystals, enameling, and custom iconic prints from the designer’s handbag collection. Starting now, retailers who pre-order the new sunwear styles and take delivery before year-end will receive special promotional pricing. “These designs perfectly marry retro styling in the front with modern influences and luxurious details.” says Crystal Throneburg, Product Manager for the Lulu Guinness collection. “They are refined yet daring, commercial yet collectible, and luxurious but still affordable.” The Lulu Guinness sunwear collection will quickly become the ultimate chic woman’s accessory. Must-Have Glamour: Style L122 Lulu Guinness continues to redefine the meaning of glamour with the debut of this daring women’s sunwear frame. Her iconic retro cat eye shape is modernized through a sharp square profile. Countless dazzling crystals adorn the sides of the frame front bevel and temples. An innovative inlay technique often seen in costume jewelry is used to hand set the crystals,...
Filed in: Eyewear
Brendel Brings Edgy Architectural Spirit To 2015 Women’s Sunwear Collection

Brendel Brings Edgy Architectural Spirit To 2015 Women’s Sunwear Collection

Tura Inc., the inventor of fashion eyewear in 1938, debuts the 2015 women’s sunwear styles from Brendel. The eye-catching frames include edgy geometric shapes, color blocking and fades, bold prints, custom acetate, Italian zyl, and cast metal décor. Starting now, retailers who pre-order the new sunwear styles and take delivery before year-end will receive special promotional pricing. “These striking models are part of the new direction for the Brendel brand, with a focus on reaching the trend-setting, self-assured woman who is influenced by the sophisticated European runway shows,” says Jelena Halliburton, Product Manager for the Brendel collection. “While European and dramatic in spirit, the rich jewel tones and fit will appeal to an American consumer.” These new progressive-friendly sun wear designs are a fantastic value for the fashion-forward woman. Worldly Prints for the Petite Woman: Style 916001 This style was crafted for the petite woman who wants to get noticed. It features a deep modern transparent front shape, juxtaposed with acetate custom laminated print temples. The cast crescent moon temple caped with a discreet logo adds to the luxurious feel of this model....
Filed in: Eyewear, Sunwear
New Styles For XOXO October Optical Collection

New Styles For XOXO October Optical Collection

Fashionable favorites and modern classics are featured in the XOXO October Optical collection. Bright pops of color and textures are featured on best selling frames that are perfect for the modern “it girl”! An updated color on our best-selling shape! Frenzy’s uplifted rectangular shape is accentuated by her full rim metal frame front and molded end peice. A waved metallic logo compliments the HD watercolor print on the temples. Frenzy is available in Black Orchid and Brown Aqua. Luxe is a modern take on a retro classic. A rounded cat eye shape is perfectly paired with a uniquely patterned acetate that creates a layered lacey look. Crystals embellish the end piece and eye rim. Luxe is available in Wine, Sapphire and Black. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group...
Filed in: Eyewear
ÖGA Intoduces Copensol

ÖGA Intoduces Copensol

Design and functionality, the foundation of the ÖGA collection have contributed to 15 years of the brand’s optical success. Morel releases sunglasses from the ÖGA collection perfectly in tune with brand’s identity centered on functional design. The exclusive patented flex-hinge system is the focus of these frames. The colored design of the visible spring blade extends along the inner temple in a bright rubber line (green, blue, red, orange, and yellow). This flex-hinge with cam return and anti-rocking effect is an integral part of the products aesthetic. The frame is adorned by a pattern that is met by a smooth finish halfway down the frame’s front. All six models are fitted with polarized polycarbonate lenses and are equipped with an anti-reflective coating on the inside surface. The lens colors include grey, green, and blue. Some models are available with a mirrored finish and others are gently graduated. ÖGA Sun is available in six distinctive shapes, four suitable for corrective lenses, and two shapes that are more curved. This collection includes a range of sizes from 58-63. ÖGA offers resolutely stylish frames for men that are not ostentatious. The ÖGA Sun collection...
Filed in: Eyewear, Sunwear
The New Etro Eyewear Collection Debuts From Marchon

The New Etro Eyewear Collection Debuts From Marchon

We are pleased to announce the launch of the new ETRO EYEWEAR collection starting from September 2015. Etro and Marchon signed an exclusive licensing agreement to design, manufacture and distribute the sun and ophthalmic collections ETRO EYEWEAR. The partnership aims to further increase the already significant position of Etro in the accessories world. “It’s a significant debut that represents for us a new challenge, and that gives us new energy. It comes from the need of completeness: the creation of an eyewear line is a further step in our creative and stylistic path, which contributes to the strengthening of our brand identity and heritage,” stated Jacopo Etro, Creative Director of the Etro Accessories collections. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “The global licensing agreement with Etro represents Marchon’s strategic goals to expanding our portfolio with compelling European luxury brands. The team at our Italian Design and Product Development Center will work in collaboration with Etro’s designers to interpret and translate the strong identity of the Fashion House, including the iconic Paisley motif, in order to conceive...
Filed in: Eyewear, Industry Info
The New Nine West Eyewear Collection

The New Nine West Eyewear Collection

The new Nine West Eyewear Collection pulls inspiration from the hottest trends seen on the runway, creating stylish and modern eyewear that appeals to any fashion aficionada. The collection is designed for the style chameleon seeking fresh fashion that is equally diverse as it is chic. Featuring ombre colorations, translucent frames and temples, and trendy silhouettes, the collection captures the brand’s modern, sexy style. SUNS NW540S. This chic, glam oversized cat-eye features translucent edged zyl with gradient lenses for alluring yet easy style. Polished logo plaques on the outer and inner temples add a mark of sophistication. Available in Black, Havana and Orange. OPTICAL NW5065. Always on trend, Nine West delivers a colorful twist on the ever-classic tortoise shell pattern. The flattering rectangular shape is constructed in acetate and is a must-have for the smart and style savvy fashionista. The angular profile is classically distinguished, featuring a metal logo plaque. Available in Tortoise, Purple Tortoise, Red Tortoise and Black.   NW5067. Of-the-moment ombre colorations refashion a classic silhouette. Shape and color driven, this frame is a timeless interpretation...
Filed in: Eyewear
Tag Heuer Avant-Garde Eyewear Selects Xperio Uv Superior Polarized Sun Lenses As Premium Sunwear Lens Partner

Tag Heuer Avant-Garde Eyewear Selects Xperio Uv Superior Polarized Sun Lenses As Premium Sunwear Lens Partner

In the latest example of TAG Heuer Avant-Garde Eyewear’s unwavering commitment to offer consumers the most innovative, high-quality products on the market, the brand today announces that it has chosen Xperio UV™ superior polarized sun lenses to feature in its prescription and plano eyewear expert range. This partnership will allow customers to experience the iconic TAG Heuer style, coupled with the unparalleled technology of Xperio UV superior polarized sun lenses that provide maximum UV protection, scratch resistance, cleanability and visual clarity. Starting this fall, Xperio UV superior polarized lenses will be available in TAG Heuer’s popular watersport, high-mountain and HD driving polarized lenses. With a long experience for crafting exceptional products, TAG Heuer Eyewear chose Xperio UV lenses so it could deliver the best of both worlds: their sleek, modern-style frames with the exceptional performance of Xperio UV superior polarized sun lenses, providing ultimate optics for superior vision and clarity, while remaining easy to clean. “At TAG Heuer, we’ve always embraced the duality of our products, and our eyewear is no exception. We’ve never let our desire to create...
Filed in: Eyewear
Jeff Foxworthy & The McGee Group Launch Ducks Unlimited Eyewear & Sunwear

Jeff Foxworthy & The McGee Group Launch Ducks Unlimited Eyewear & Sunwear

The McGee Group is proud to announce the launch of Ducks Unlimited Eyewear and Sunwear. New eyewear styles, merchandising and promotions will launch in fall 2014, with sunwear added in January 2015. The McGee Group signed Jeff Foxworthy as the celebrity spokesperson for the eyewear collection. “It’s always been an important part of the McGee Group DNA to give back, which is why the launch of Ducks Unlimited Eyewear is so exciting,” said Wayne McGee, CEO of the McGee Group. “The McGee Group shares Ducks Unlimited’s commitment to conservation, so a portion of the proceeds from the sales of Ducks Unlimited products will benefit conservation and increase awareness.” Ducks Unlimited is the nation’s non-profit leader in wetlands conservation. The McGee Group is proud to partner with Ducks Unlimited by donating a portion of all Ducks Unlimited Eyewear and Sunwear sales to restoring and protecting important wetland habitats in North America. A committed member of Ducks Unlimited, Jeff Foxworthy shares the McGee Group’s passion for conservation. “I am a passionate supporter of conservation, which is why I am so excited to be working alongside Ducks Unlimited and The Mcgee Group....
Filed in: Eyewear
SPY Unveils the LEO: A Lightweight Navigator That’s Heavy on Style and Built for the Outdoors

SPY Unveils the LEO: A Lightweight Navigator That’s Heavy on Style and Built for the Outdoors

SPY is Happy to introduce the Leo, an update on the classic navigator featuring the innovative SPY Happy Lens™, Hytrel™ temple tips, and small temple openings for leash attachment. A technical piece that will allow you to slip by undetected, the Leo is a midsized navigator built from lightweight, forged monel alloy and is new to SPY’s outdoor offering this season. FEATURES: • Built from lightweight, forged monel alloy with 8×4-base polycarbonate (PC) lenses and silicone nose pads • Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness • Available with SPY’s Trident™ polarized technology, which blocks 99% of the sun’s glare • Hytrel temples tips become tackier when wet to ensure a comfortable fit in all conditions • Small opening at end of each temple for easy leash attachment HAPPY LENS: SPY’s color and contrast enhancing Happy Lens is the first and only sunglass lens technology designed to allow in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays (short-wave...
Filed in: Eyewear
Blackfin Introduces their Summer, Featherweight Style Titanium Sunglasses

Blackfin Introduces their Summer, Featherweight Style Titanium Sunglasses

The keynote for this summer is lightness according to Blackfin, the all-Italian eyewear brand. The two frames in the ZERO Edge line in beta-titanium display all that brand’s powerful personality, a unique combination of technology, quality and style. Barely a year since it made its debut on the market, the ultra-lightweight Blackfin ZERO Edge collection is completed with two sunglasses, models that are the perfect synthesis of design, research, fashion and personality in which maximum style is complemented by featherweight appeal. Model BF714 JAVA has instant impact. A frame that almost disappears, its huge square lenses are the star of the show, imparting a bold yet understated feminine look. The colour variations recall the Blackfin identity, echoing the dominant opacity of black frames with silver mirrored lenses, or dark brown frames with toning lenses in shades of brown/beige. The only exception is the opaque midnight-blue version with the exciting purple mirrored multi-layer lenses, a truly original colour contrast.   Model BF713 PERRY for men is a smash hit with lovers of classic linear design. The squared-off lenses are set in a frame featuring dark, brushed colours such...
Filed in: Eyewear
Wiley X Offers New WX Moxy with Eye-Catching Olive Stripe Frame and Polarized Green Platinum Flash Lenses

Wiley X Offers New WX Moxy with Eye-Catching Olive Stripe Frame and Polarized Green Platinum Flash Lenses

New Street Series Model Delivers Distinctive Looks and Performance In the City,  On The Water and In the Great Outdoors With its striking Olive Stripe Frame and Polarized Green Platinum Flash lenses, the new WX Moxy (Model #SSMOX04) epitomizes Wiley X’s popular Street Series sunglass family – bold looks, even bolder protection and the ability to go from the concrete jungle to the open road to the great outdoors without missing a beat. The WX Moxy’s lightweight, nearly indestructible frame features a wraparound design for optimal coverage and excellent field of view – so you can stay focused on the action whether fishing, mountain biking or hanging out at the beach. Of course, you’ll want to look great whatever you’re doing, so the WX Moxy is designed with “edgy” styling and slightly narrower temples that fit great and look good on a range of face sizes and shapes. Wiley X’s advanced Filter 8™ polarized lenses combine 8 layers of technology to not only provide 100% protection against the sun’s harmful UV rays, but also to eliminate glare and reflected light. This performance improves eye comfort and ensures clear, distraction-free...
Filed in: Eyewear
Blackfin and Bomboogie Together at Pitti

Blackfin and Bomboogie Together at Pitti

Blackfin design, technology and personality combine with Bomboogie energy and style in a limited edition capsule collection of sunglasses. Four of Blackfin’s most iconic models are embellished with Bomboogie detail and colour, creating a collection which was previewed at Pitti Immagine on the Bomboogie stand (Florence, 17-20 June 2014) alongside the new Spring/Summer 2015 fashion collection. Bomboogie is synonymous with vitality and dynamism, clothes for people whose take on life is full of enthusiasm and true grit. Boombogie people choose to face up to the world with courage, daily seeking out new directions and fresh challenges. Amazing synergy is the inevitable result of a philosophy that chimes so perfectly with the Blackfinethos. The sunglass collection, two models for men and two for women, blends the stylistic hallmarks of the two brands. Ultra-lightweight frames in titanium and beta titanium with taut, sculpted lines are now reinterpreted in Bomboogie style featuring that brand’s signature camouflage tones, military green, shades of black and fluorescent green flecked with yellow. All models have lenses with a mirror-finish or contrasting tints. These sunglasses are also...
Filed in: Eyewear
Costa to Premier New 580P Mirror Lenses at ICAST 2014

Costa to Premier New 580P Mirror Lenses at ICAST 2014

Costa Sunglasses will debut its newest technology, the 580P mirror lens, at the International Convention of Allied Sportfishing Trades (ICAST) event in Orlando, July 15 – 18. Until now, Costa’s patented 580 mirror lens was only available in glass. Now, anglers will have the choice of 580 mirror lenses in either Costa’s hard coated glass, or its super lightweight, impact resistant polycarbonate material. Additionally, Costa offers its 580P mirror lens with prescriptions, made of Trivex® plastic. Costa’s 580 lenses block yellow light – the harshest light – from entering the eye at the 580 nanometer on the light spectrum. The result is an unmatched level of polarization and razor sharp color enhancement. The lenses feature a premium anti-reflective coating, and protect against harmful UV rays, allowing eyes to truly relax while on the water. Costa’s 580P mirrors feature the brand’s C-WALL™ technology, a highly specialized oleophobic and hydrophobic coating which repels oil, water and dust. The lens color options include the blue mirror (on a gray base), and the green and silver mirror (both on a copper base). All of Costa’s 580 mirror lenses block light at a slightly...
Filed in: Eyewear
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