Tag Archives : Sunwear

Introducing The New XOXO April Sun Collection

Introducing The New XOXO April Sun Collection

XOXO April Sun Collection offers glamourous round and vintage inspired trendy butterfly frames in bold patterns and colors! X2338 features an oversized 70’s inspired eye shape, with a pearlized animal print acetate. X2338 is available in Snow Leopard and Chocolate. X2339 is a butterfly frame shape with metal end pieces and XO embellished logo on each side. Acetate temples and adjustable nose pads assist in a more comfortable fit. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service. The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear...
Filed in: Eyewear
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L’Amy America Launches KENZO Eyewear in the U.S.

L’Amy America Launches KENZO Eyewear in the U.S.

L’Amy America is pleased to announce the launch of KENZO Eyewear in the U.S. The KENZO Eyewear line consists of both ophthalmic and sunwear. KENZO’s trademark is spontaneity and fun. KENZO has a fresh attitude with respect for the heritage of the brand. KENZO Eyewear is for the woman or man who’s not afraid of color and prints. The fashion house of KENZO was started in 1970 as Jungle Jap, a boutique in Paris at Galerie Vivienne where the founder Kenzo Takada, sold his handmade women’s collection. KENZO debuted its first men’s ready-to-wear collection in 1983, and its kids and home collections in 1987, followed by KENZO fragrances in 1988. In July 2011, Carol Lim & Humberto Leon, founders of the OPENING CEREMONY fashion retail stores and private label collection were appointed Creative Directors of KENZO. Using the brand’s DNA, the duo have given KENZO their take on the revolutionary spirit with which the brand was founded. Today, with Carol and Humberto’s passion for spontaneity and fun, KENZO has a fresh attitude with respect for the heritage of the brand continuing the original vision of creating clothes and eyewear for the woman or man who’s not afraid...
Filed in: Eyewear, Sunwear
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Vogue Eyewear Presents New Communication Campaign Featuring Adriana Lima, Deepika Padukone & Liu Shi-Shi

Vogue Eyewear Presents New Communication Campaign Featuring Adriana Lima, Deepika Padukone & Liu Shi-Shi

Vogue Eyewear will launch its new Spring-Summer 2015 communication campaign with three glamorous international muses: Brazilian model Adriana Lima, Indian actress Deepika Padukone and Chinese actress Liu Shi-Shi. The faces of the new campaign belong to three women known for their style, glamour and A-list reputation. Launching internationally in January, the campaign speaks to the young, curious and fashion forward female. The campaign images are playful and colorful, truly reflecting the essence of Vogue Eyewear. This marks Adriana Lima’s first appearance for the brand, while Deepika Padukone and Liu Shi-Shi starred in the 2013 international Vogue Eyewear campaign. The collections featured in the campaign were personally chosen by the talents, resulting in a true reflection of their personalities and style. Born and raised in Brazil, Adriana Lima is undeniably one of the most beautiful women in the world. The reach of Adriana Lima’s fame has extended beyond the fashion world and has solidified her pop culture status. Her decade long modeling career has included her walking the world’s most prestigious runways, appearing on numerous high-fashion magazine covers, and involvement...
Filed in: Eyewear, Sunwear
Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear Announces Licensing Agreement With MCM

Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, and MCM (Modern Creation München), a global manufacturer of luxury leather goods, apparel and footwear, announced today an exclusive global licensing agreement that will grant Marchon the rights to manufacture and distribute the sun and ophthalmic collections under the MCM brand. The first deliveries will launch in March 2015 with a “Made in Italy” sunwear capsule collection, available exclusively across the MCMworldwide boutique network. The launch represents the beginning of a partnership between these two global players in the fashion business. The MCM eyewear collection will launch September 2015 in Asia, with a global roll-out planned for January 2016. The eyewear collection will be sold in MCM boutiques, department and specialty stores, and select optical stores worldwide. Claudio Gottardi, Marchon Eyewear President and CEO, commented: “This is an exciting partnership that perfectly fits with Marchon’s strategy to extend the range of young and dynamic luxury brands in our global portfolio, leveraging our Italy manufacturing, talent and logistics. Considering...
Filed in: Eyewear, Industry Info
New February Styles for XOXO

New February Styles for XOXO

XOXO February Sun Collection offers acetates and metals than range from fashion forward aviators to classic, glamourous round and trendy butterflies in bold patterns and colors. With so many options to choose from, this summer will be the most stylish yet! X2334 features a full acetate frame with an uplifted butterfly eye shape. Rounded end pieces extend temples that are brought to life with vibrant acetates. X2334 is available in Panther and Purple. X2335 is an updated aviator with a softer eye shape. Flirty details include a Windsor rim brow bar that mimics the patterns on the temples. Adjustable nose pads create a more customized fit. X2335 is available in Gold and Gunmetal. X2336 turns up the volume on a classic rectangular shape. Pearlized tortoise materials and Swarovski crystals add a feminine edge. X2336 is available in Ivory Tortoise and Wine. X2337 is reminiscent of old Hollywood glamour with an uplifted, rounded eye shape. Multi-dimensional acetate adds a modern flair. X2337 is available in Ivory Tortoise and Tortoise. Back by popular demand X2328 is the definition of style. Acetate and metal accents combine to create a chic frame with a butterfly eye shape. A curved brow...
Filed in: Eyewear
The New Nautica Eyewear Collection

The New Nautica Eyewear Collection

Rich in performance, color and authentic style, the new Nautica Eyewear Collection continues to enhance classic looks with water-inspired details that reflect the brand’s heritage and spirit. Masculine designs are completed with nautical elements, timeless color palettes, and sophisticated accents that appeal to the modern man who enjoys the outdoors. MENS – OPTICAL N7244. This semi-rimless metal rectangle frame features carbon fiber-inspired patterned temples that polish off the look. The temples are also fashioned with screws for an industrial look, with a distinctively placed subtle logo treatment. Available in Light Gunmetal, Black and Camo.   N8103. Sophisticated and timeless, this rectangle silhouette is updated with modern details. Inspired by industrial sailing materials, the carbon fiber-like temples effortlessly complement the zyl front. A unique design process stimulates the look of carbon fiber while allowing adjustability of the temples with functioning screws incorporated into the logo treatment that lend an aspect of masculinity. Available in Grey, Black, Olive and Navy. N8104. Drawing inspiration from the water, these unique zyl frames give the illusion of...
Filed in: Eyewear
The New Diane von Furstenberg Eyewear Collection

The New Diane von Furstenberg Eyewear Collection

Inspired by the DVF wrap dress, iconic design elements and the translations of signature prints, the new Diane von Furstenberg Eyewear Collection is beautifully crafted. From the DVF chain link pattern to metal stud detailing to new logo treatments, the collection offers Diane’s signature touch. SUN DVF592S Faith. Fashionable tortoise colorations are exemplified on this easy to wear frame. The sophisticated Sutra metal hardware at the hinge styles the temples. Available in Black, Soft Tortoise, Olive Marble and Blue Marble.   DVF596S Leah. Effortlessly cool and on-trend, this modified square frame is accented with metal studded temples that complement the DVF logo. Available in Black, Soft Tortoise, Emerald and Cosmic Cobalt. DVF600S Courtney. The signature DVF chain link pattern on the inner temples fashion these oversized square sunglasses that feature a translucent front. The new DVF metal logo plaque embellishes each hinge. Available in Grey, Brown, Emerald and Purple.   DVF107S. Drawing inspiration from the iconic DVF wrap dress, these modified oval-shaped sunglasses are wrapped in beautiful colorations, providing chic shading. Subtle logo detailing is featured on...
Filed in: Eyewear, Sunwear
The Latest In Vera Bradley Sun From The McGee Group

The Latest In Vera Bradley Sun From The McGee Group

No matter how long winter is, spring will always follow. With warmer weather right around the corner– it’s time to say hello sunshine with new Vera Bradley colors! The sun collection features the latest in fashionable shapes and styles with Vera Bradley signature colors for a bold and beautiful look. ANNA AND ALMA IN LUCKY YOU An homage to vintage style Alma, Sadie, Cadi and Penny are an ode to old Hollywood glamour. Alma’s retro frame and uplifted cat eye shape is combined with a metal front and bright acetate temples. Alma has adjustable nose pads and is available in Lucky You and Rio. Sadie’s flirty cat eye and acetate frame is available in multiple colors to suit every mood and occasion. Teal accents Emerald Paisley that is featured on the inner temples, while apricot and tortoise perfectly accent Rio which is highlighted on the outer temples. Sadie is also available polarized in African Violet and Midnight Paisley. Cadi is a classic rounded cat eye acetate frame with a keyhole bridge and metal faux hinge pins on the frame front. Cadi is available in Cheery Blossoms and Rio. Penny’s uplifted rectangle frame shape is accentuated with curved acetate and hammered metal embellishments...
Filed in: Eyewear
New Style, Interlude, From Ducks Unlimited

New Style, Interlude, From Ducks Unlimited

Ducks Unlimited is committed to conservation and authentic style. The December Sport collection is perfect for any outdoor enthusiast. Ignite features a flexible rubber temple, with inlaid wood veneer. The powder coated titanium frame front features an angular sort eye shape. Nose pads enable a more customized fit. Ignite is available in Slate and Midnight Blue. Interlude is a full titanium frame with a defined classic rectangle eye shape. A flexible rubber temple is completed by inlaid laminated wood veneer. Adjustable nose pads allow for a more comfortable fit. Interlude is available in Black and Olive. For more information, visit our website at www.mcgeegroup.com or contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. Ducks Unlimited Eyewear is sold by The McGee Group under the license from Ducks Unlimited. A portion of proceeds benefit Ducks Unlimited conservation efforts. Ducks Unlimited Inc. is the world’s largest non-profit organization dedicated to conserving North America’s continually disappearing waterfowl habitats. Established in 1937, Ducks Unlimited has conserved more than 13 million acres thanks to contributions from more than a million supporters across...
Filed in: Eyewear
Vision Monday names Hussey, Velvet Founder to 2014 Most Influential Woman in Eyewear

Vision Monday names Hussey, Velvet Founder to 2014 Most Influential Woman in Eyewear

Cindy Hussey, Velvet Founder was named to the prestigious, Vision Monday’s 2014 Most Influential Woman in Eyewear recognized for contributions including: Building the one brand, Velvet, with the mission to be the leading female focused company to design and bring to market all four optical markets — Fashion Optical, Sun, Sport, and Goggle markets. Introducing the Exclusive Retailer program for Velvet’s clients and pave the way for the optical industry to embrace the web and optimize all the social media opportunities. The program demonstrates how any optical company can partner with their retailers to create win-win strategies and strengthen relationships across all markets. Embedding the value of educating woman about UV Protection into VELVET’s mission by marketing the Velvet {BB Lens} ™ Sunglass Protection. Velvet is the first company and brand to educate female consumers of the association between UV and crow’s feet, fine lines, and the effects of aging in and around the eyes caused by the environment. Hussy’s accomplishments include: One of the first women in the world to use CAD in 1980 One of first to produce 3D computer generated optical models in 1995 Introduced...
Filed in: Eyewear, Industry Info
Lacoste Leather Edition

Lacoste Leather Edition

Inspired by the refined and elegant brand history, the new Lacoste leather edition consists of rich details, high-quality materials and distinguished style. Specifically designed for this collection, a new, round metal emblem marked with a tennis racket and 1933, the brand foundation date, is positioned on the inner temple tips. L160SL Balancing a sophisticated look with a distinctive edge, this contemporary silhouette combines a chic metal rim with an acetate bridge. Intricate details such as a metal hinge and crocodile logo embellish the leather inserts located on both temples while the metal racket symbol accentuates the inner temple tips. Available in black, cream and burgundy. L159SL Reminiscent Of The Finest Lacoste Leather Garments, This Frame Puts A Modern Twist On The Iconic Aviator. The Metal Frame Is Enriched With Leather Inserts On The Temples That Are Accented With The Lacoste Logo. The Inner Temple Tips Feature The Metal Racket Symbol For A Signature Touch. Available In Black, Blue And Burgundy. About Marchon Eyewear, Inc. Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products...
Filed in: Eyewear
Switch Vision: A New Vision For The Brand Website

Switch Vision: A New Vision For The Brand Website

Premiering in 2009, Switch Vision revolutionized the sun performance eyewear category by introducing the world’s first solution utilizing Magnetic Interchange Technology. Switch products are known for their unparalleled convenience, speed and ease of use by utilizing magnets embedded in the frame and lens to enable users to swap out lenses and eyecups quickly and easily as light conditions and activities change. Switch Vision is proud to announce the launch of the brand’s remodeled website (www.switchvision.com) featuring an updated UI experience among many other new and exciting features. “As a brand on the cutting edge of technology-based sunwear solutions, we felt it was time to switch up our website walking into 2015.” states John Minnick, Marketing Director at Switch Vision. “Our net and social media footprints have categorically grown since the brands inception through our focus on building active community engagement and outreach. Our new website is the next step in terms of full customer and consumer integration.” Some special areas of interest on the site include the live social media feed located on the home page, a lens simulator module highlighting the wealth...
Filed in: Eyewear, Technology
Lulu Guinness Brings Sexy Back With Signature Cat Eye Sunwear For 2015

Lulu Guinness Brings Sexy Back With Signature Cat Eye Sunwear For 2015

Tura Inc., the inventor of fashion eyewear in 1938, debuts the 2015 sunwear styles from its glamorous Lulu Guinness line, with four bold cat eye models for women. These new styles feature hundreds of dazzling crystals, enameling, and custom iconic prints from the designer’s handbag collection. Starting now, retailers who pre-order the new sunwear styles and take delivery before year-end will receive special promotional pricing. “These designs perfectly marry retro styling in the front with modern influences and luxurious details.” says Crystal Throneburg, Product Manager for the Lulu Guinness collection. “They are refined yet daring, commercial yet collectible, and luxurious but still affordable.” The Lulu Guinness sunwear collection will quickly become the ultimate chic woman’s accessory. Must-Have Glamour: Style L122 Lulu Guinness continues to redefine the meaning of glamour with the debut of this daring women’s sunwear frame. Her iconic retro cat eye shape is modernized through a sharp square profile. Countless dazzling crystals adorn the sides of the frame front bevel and temples. An innovative inlay technique often seen in costume jewelry is used to hand set the crystals,...
Filed in: Eyewear
Brendel Brings Edgy Architectural Spirit To 2015 Women’s Sunwear Collection

Brendel Brings Edgy Architectural Spirit To 2015 Women’s Sunwear Collection

Tura Inc., the inventor of fashion eyewear in 1938, debuts the 2015 women’s sunwear styles from Brendel. The eye-catching frames include edgy geometric shapes, color blocking and fades, bold prints, custom acetate, Italian zyl, and cast metal décor. Starting now, retailers who pre-order the new sunwear styles and take delivery before year-end will receive special promotional pricing. “These striking models are part of the new direction for the Brendel brand, with a focus on reaching the trend-setting, self-assured woman who is influenced by the sophisticated European runway shows,” says Jelena Halliburton, Product Manager for the Brendel collection. “While European and dramatic in spirit, the rich jewel tones and fit will appeal to an American consumer.” These new progressive-friendly sun wear designs are a fantastic value for the fashion-forward woman. Worldly Prints for the Petite Woman: Style 916001 This style was crafted for the petite woman who wants to get noticed. It features a deep modern transparent front shape, juxtaposed with acetate custom laminated print temples. The cast crescent moon temple caped with a discreet logo adds to the luxurious feel of this model....
Filed in: Eyewear, Sunwear
New Styles For XOXO October Optical Collection

New Styles For XOXO October Optical Collection

Fashionable favorites and modern classics are featured in the XOXO October Optical collection. Bright pops of color and textures are featured on best selling frames that are perfect for the modern “it girl”! An updated color on our best-selling shape! Frenzy’s uplifted rectangular shape is accentuated by her full rim metal frame front and molded end peice. A waved metallic logo compliments the HD watercolor print on the temples. Frenzy is available in Black Orchid and Brown Aqua. Luxe is a modern take on a retro classic. A rounded cat eye shape is perfectly paired with a uniquely patterned acetate that creates a layered lacey look. Crystals embellish the end piece and eye rim. Luxe is available in Wine, Sapphire and Black. Visit our website, mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group...
Filed in: Eyewear
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