Tag Archives : Tura

The Evolution Of Titanium Eyewear

The Evolution Of Titanium Eyewear

Tura Inc., the inventor of fashion eyewear in 1938, introduces the Geoffrey Beene 100% titanium collection, featuring six men’s ophthalmic models debuting in September. The new designs include sculpted, linear and open details. Titanium is a growing trend in eyewear for multiple reasons. The material is durable, naturally hypoallergenic, and ultra lightweight, making it ideal for customers with a high-density prescription who seek comfortable lightweight frames. At a special discount structure for the optical store, the Geoffrey Beene titanium eyewear collection has an attractive price point that benefits the dispensary and the patient. One of America’s true design pioneers, Geoffrey Beene continues to challenge the country’s fashion establishment by creating classic, superbly tailored eyewear for men and women that marry comfort and luxury. Staying true to the Geoffrey Beene DNA, these new men’s styles perfectly blend form and function with unparalleled quality. “Our titanium frames will appeal to the customer looking for high quality materials, a classic shape, and a modern temple design,” says Tura Inc. Product Manager Loyedie Desir. “It’s a wise purchase, whether...
Filed in: Eyewear
Quintessentially British: New Ted Baker Eyewear Styles Merge High Fashion & Retro Influences With Ted’s Quirky Personality

Quintessentially British: New Ted Baker Eyewear Styles Merge High Fashion & Retro Influences With Ted’s Quirky Personality

Tura Inc., the inventor of fashion eyewear in 1938, expands its popular Ted Baker collection with four bold ophthalmic models for women and men, debuting in September. “The quintessentially British brand merges the perfect balance of vintage styling with modern design, and playfulness,” says Crystal Throneburg, Product Manager for the Ted Baker collection. These latest additions are part of the Speechless and Iconic “T” collections, which incorporate high fashion styling and subtle branding details. This collection is  an excellent option for price and fashion-conscious consumers. “Ted’s unique point of view is expressed in each frame through retro shapes, custom prints, and high quality materials,” adds Throneburg. The frames boast rich laminate acetates, high definition floral prints, and comfortable spring hinges. One of the models is crafted with authentic wood inlays, adding to the frame’s rich design aesthetic and allure. Not Your Ordinary Wayfarer: Style B717 for Women Only Ted could make the masculine Wayfarer fresh and feminine for today’s woman. This modified design features a thin profile and luxurious laminate acetate materials. Standout custom floral...
Filed in: Eyewear
Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

After a successful showing at Vision Expo East, Tura Inc., the inventor of fashion eyewear in 1938, brings its alluring displays and iconic collections to Vision Expo West. Tura Inc. is known for crafting eyewear using high quality materials and craftsmanship, at competitive price points. The Company will highlight their namesake collection Tura, along with latest frames from Brendel, and Ted Baker. Each brand will have a section at the booth that will focus on bringing its distinct DNA to life through enticing visual displays accentuating the collection’s positioning. Additionally, Tura Inc. has designed special promotions that will entice qualifying customers. Tura Tura will showcase the “Tura Legends Collection”, a series of retro-inspired frames that pay homage to the brand’s history. These frames put a fresh spin on iconic designs from the golden age of glam. Revamped with a modern edge, the “Legends Collection” offers luxurious elegance for today’s sophisticated woman. All styles are made in Europe or Japan, and feature the highest quality materials. With this featured collection, Tura now brings fashion full circle. So the woman who wears Tura can feel like a legend...
Filed in: Eyewear
Tura Inc. Debuts its Re-Mastered Lulu Guinness Collection with Four Striking Cat Eye Models

Tura Inc. Debuts its Re-Mastered Lulu Guinness Collection with Four Striking Cat Eye Models

Tura Inc., the inventor of fashion eyewear in 1938, expands its re-mastered Lulu Guinness collection with four striking Cat Eye models debuting in August. In keeping with the Lulu Guinness DNA, the new ophthalmic styles provide a modern, dramatic and flirty update to the popular Cat Eye shape trend. The frames feature custom iconic prints from the designer’s handbag collection, combining luxurious laminate materials and engravings to flatter a variety of women’s faces. While these new models are bold, they are still very wearable. The Lulu Guinness eyewear collection is the “must have” affordable collectible. “The Lulu Guinness brand is known for combining various viewpoints into a cohesive whole, and the latest models are no exception,” says Tura Inc.’s Vice President of Brand Management Jennifer Coppel. “While the front shapes are very retro with a striking attitude, they maintain Lulu’s iconic sophistication and refinement.” Sexy Secretary: Style L874 The mysterious sexy secretary is brought to life with a rich acetate frame. Custom printed temples including leopard, black and white stripes, and glitter embedded acetate, make this frame even more striking. A soften...
Filed in: Eyewear
Tura Inc. Debuts 3 Stunning New Tura Collection Styles

Tura Inc. Debuts 3 Stunning New Tura Collection Styles

Tura Inc., the inventor of fashion eyewear in 1938, expands its re-mastered Tura collection with three beautifully crafted models debuting this month. Inspired by the intricate designs of fine jewelry, the new Tura styles boast Swarovski crystals, bold animal prints, a sophisticated color palette, jewelry details, and wearable, feminine shapes. The frames also feature two-tone plating and rich enameling—they are truly jewelry for the face. “The new women’s ophthalmic styles capture the iconic American Tura brand’s classic design aesthetic and maintain the Tura heritage and reputation as a fashion leader in the eyewear market,” says Julie Allen, Senior Brand Manager for the TURA collection. “They are effortless, sophisticated, and unique without being ostentatious.” This new release is part of Tura’s “Elements” collection, which is inspired by nature and features flora- and fauna- like details. One standout design feature is on-trend animal prints that appear on both the exterior and interior of temples. “Remaining true to the Tura DNA, we’ve interpreted the animal trend in a jewelry-like fashion that is unique,” says Julie Allen. “By using cast molds to create...
Filed in: Eyewear
Tura Inc. Launches New Ophthalmic Styles From Oio

Tura Inc. Launches New Ophthalmic Styles From Oio

Tura, Inc., the inventor of fashion eyewear in 1938, is excited to launch new kids and tween styles from its popular oio brand starting in June. oio eyewear is known for its stylish shapes that are playful, colorful and textured. The brand focuses on adventurous kids and tweens who want to emulate their older siblings, but also wish to express their individuality. Bright and snappy deigns capitalize on the popular vintage and color-blocking trends this year. Want to Play? The oio eyewear collection supports an active kid and tween lifestyle, by offering lightweight and resilient high performance materials at an affordable price. Fully equipped with box spring hinges, custom sizing, and TITANflex materials, these styles are ideal for youngsters on the go! Highlights from the latest oio Memory Metal Collection includes: Style OT07 – Boy’s style in Black, Brown, or Gunmetal This frame features a classic full rim metal rectangle shape with a modern update. The temples include two tone plating with a memory metal bridge and temple with the right hints of color for an edgier feel, but still easy to wear daily. This model maximizes flexibility, comfort, and durability for the most active...
Filed in: Eyewear
This Season Be Positively Different In Humphrey’s

This Season Be Positively Different In Humphrey’s

Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, expands its Humphrey’s Eyewear collection with the introduction of new women’s ophthalmic styles. The latest styles feature additional plastics and combination metals that are hip and colorful, yet still with petite sizing for adults. There are also several companion models in the collection. Humphrey’s targets the youthful consumer who is fashionable, confident, and appreciates individual style. This is exemplified by its current “Positively Different” ad campaign. The frames include European-influenced designs blending edgy details and bold hues, with a focus on high quality materials and components. Humphrey’s Eyewear includes 2 sub-collections: Image and Trend – 70’s retro-inspired with a fashion forward twist, yet also hip and urban with a dose of Berlin aesthetic. They are perfect for the global city dweller. Smart and Pure – Scandinavian-inspired minimalist frames that are modern with strong colors and small shapes. The latest models from Humphrey’s Eyewear include: 581009 and 581010 from the Image and Trend collection – These companion styles blend zyl with a...
Filed in: Eyewear
Kids Get Ready For Back To School With Oio & Crush

Kids Get Ready For Back To School With Oio & Crush

Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, is excited to announce new styles for its popular crush and oio brands, which are being promoted in the month of June with an attractive back-to-school offer. Oio will launch new ophthalmic styles for kids and tweens. Crush is also expanding its ophthalmic collection for tweens and teens. Oio eyewear is known for its stylish shapes that are playful, colorful and textured. The brand focuses on adventurous kids and tweens who want to emulate their older siblings, but also wish to express their individuality. The 2 new oio designs capitalize on the popular vintage and color-blocking trends this year. Each acetate style is retro-inspired with a fun pop of color at the temples. Fully equipped with spring hinges, these styles are ideal for kids on the go! OT06 – Unisex style available in tween sizing OT08 – Unisex style available in kid’s sizing The crush consumer leads an active “extreme sports” and techie lifestyle, but also follows the hottest fashion trends. The latest crush eyewear designs include the introduction of non-memory metal styles into the collection, and also retro-inspired...
Filed in: Eyewear
Get Ready For Back To School With Crush & Oio

Get Ready For Back To School With Crush & Oio

Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, is excited to announce new styles for its popular crush and oio brands, which are being promoted in the month of June with an attractive back-to-school offer. oio will launch new ophthalmic styles for kids and tweens. Crush is also expanding its ophthalmic collection for tweens and teens. Oio eyewear is known for its stylish shapes that are playful, colorful and textured. The brand focuses on adventurous kids and tweens who want to emulate their older siblings, but also wish to express their individuality. The 2 new oio designs capitalize on the popular vintage and color-blocking trends this year. Each acetate style is retro-inspired with a fun pop of color at the temples. Fully equipped with spring hinges, these styles are ideal for kids on the go! OT06 – Unisex style available in tween sizing OT08 – Unisex style available in kid’s sizing The crush consumer leads an active “extreme sports” and techie lifestyle, but also follows the hottest fashion trends. The latest crush eyewear designs include the introduction of non-memory metal styles into the collection, and also retro-inspired...
Filed in: Eyewear
European Styling With Global Appeal

European Styling With Global Appeal

Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, expands its Brendel eyewear collection with the introduction of new women’s ophthalmic styles. The new collection features simplified, sleek shapes, deep lenses and slim temples. Brendel reaches the fashion-conscious woman who appreciates European styling with a global appeal. The frames are ultra-feminine, colorful and tailored, with a focus on high quality materials and components. Brendel Eyewear includes 3 sub-collections: Trend Inspired – Fashion shapes that define style. Cool, refined design details for the modern woman. This includes deep shapes that are progressive friendly. Contemporary Fashion – Wearable fashion shapes that are progressive friendly. This includes feminine details, and expressive colors that add visual interest. Ornamental – Decorative details that express a woman’s individuality. Classic shapes that create balance in the frame, and deep shapes that are progressive friendly. The collection also includes fine accents on the temple with jewelry, leather, stones and textures. The latest models from Brendel Eyewear include: 903016/903017 from the Ornamental collection...
Filed in: Eyewear
Where Philanthropy Meets Fashion

Where Philanthropy Meets Fashion

Tura Inc., the inventor of fashion eyewear in 1938, is excited to introduce Geoffrey Beene Eyewear this month. The collection will be highlighted at Tura Inc.’s booth at Vision Expo East. The launch consists of 12 men’s and 12 women’s ophthalmic frames. It includes a balanced assortment of plastic, metal, semi-rimless, and combination styles. One of America’s true design pioneers, Geoffrey Beene has become synonymous with impeccable styling, superb tailoring, comfort, and quality. Tura Inc.’s latest collection unites Geoffrey Beene’s playful, unconventional spirit with effortless, wearable designs for men and women. And because Geoffrey Beene donates 100% of its net profits to philanthropic causes, the brand has special appeal to the fashion-conscious customer with a social conscience. All net profits from Geoffrey Beene, LLC fund philanthropic causes that support innovative research with cutting edge focus on signature solutions to a host of medical, educational and societal issues. Initial styles showcase classic and modern shapes with contemporary, jewelry-inspired details and artful, sculptured silhouettes. Competitively priced, Geoffrey Beene Eyewear delivers upscale...
Filed in: Eyewear
Happy 75th Anniversary Tura!

Happy 75th Anniversary Tura!

Tura Inc., the inventor of fashion eyewear, is celebrating its 75th anniversary by re-launching the Tura Brand. Starting January, the iconic American brand will release new eyewear styles and marketing materials that incorporate its American design sensibility, with handcrafted details and heritage of innovation. Tura was founded in 1938 as “The House of Levoy,” a dispensary on Madison Avenue in New York City. Company founder Monroe Levoy believed that eyewear was just one element of a fashion wardrobe. Tura promoted the concept of “wardrobing” eyewear to match color schemes in clothing, and thus the modern concept of fashion eyewear was born. The re-mastered Tura Brand includes 45 optical and sun frames (acetate and metal) for women and men with multiple color variations. Each style falls within an expertly curated Tura Brand sub-group: Intricates, Infinity, Elements, Mosaic, Simply Tura, Lotus and Brilliance. While each sub-group appeals to a different consumer, all pieces blend Tura’s impeccable craftsmanship, distinctive jewelry-inspired detailing, graceful lines and unparalleled American style. Finely wrought roping, genuine crystals, enamel inlays and textured patterns...
Filed in: Eyewear
Humphrey’s Eyewear Collection Relaunched

Humphrey’s Eyewear Collection Relaunched

Youthful in design, this collection offers more than 40 optical and 20 sunwear designs – featuring outstanding color with an attitude.  Colors of red and black, purple and pink, black and white and brown and green, just to note a few.  The unique frame characteristics include combinations of metals and plastic to create the interest. PHILOSOPHY: “The world is changing.   And with it so are the people.  Life is changing.  As is peoples’ attitude to lots of things.  Humphrey’s has changed.  For precisely that reason.” that was how Audrey Pavia, VP of Marketing explained the re-launch of Humphrey‘s eyewear.  A complete revamp, from brand language through to visual imagery. The new slogan “positively different“ and the ‘V’ sign, the symbol of victory, represent the optimism of the “Humphrey‘s generation”. Young people aren’t fazed by anything. They do their own thing, live their lives and make decisions with complete self-confidence. They don’t need any role models; they themselves are the stars of their own lives. And that‘s not mere conjecture. These findings are based on an extensive market research study,...
Filed in: Eyewear
TITANflex Wins 2012 iF Material Award

TITANflex Wins 2012 iF Material Award

TITANflex was the only brand to win the 2012 iF Material Award for TITANflex 820578, a men’s frame in the striking and minimalist design typical of the brand.  The iF material award was created as a platform for important new developments from the world of materials. Lead by the renowned design professor Fritz Frenkler, iF’s international specialist jury selected the winners from submissions from 48 countries. The expert jury was particularly impressed by the sophisticated technologies used to operate the flexible memory metal of the TITANflex 820578. A particular innovation is the temple design of this full rim frame with a directly soldered bridge: fine, straight perforations are combined with an attractive two-tone design. The perforations are milled, using an unusual processing method that is employed due to the special material properties of TITANflex and that is not used by any other model on the market. For this award-winning model an optimum combination of different manufacturing processes was used. The result is a modern, sporty design that impress thanks to light feel and classy, metallic look. www.tura.com | (800) 242-8872 (TURA)
Filed in: Eyewear
Tura And Ted Baker Sign 5-Year Renewal Of License

Tura And Ted Baker Sign 5-Year Renewal Of License

GREAT NECK, NY – November, 2011 -Tura Inc. and Ted Baker, the U.K.–based clothing designer, have finalized a long-term renewal of their license agreement for the design, production and marketing of Ted Baker’s ophthalmic and sunwear collections in North America. “We are very pleased to continue our successful partnership with Ted Baker. Ted Baker is a world class brand that has been extremely well received by our North American customers in the ophthalmic space since 2004. We plan to continue expansion of the optical and sun collections through original interpretations of Ted Baker’s fresh, young and irreverent design sensibility. This ongoing effort, in combination with Tura’s unparalleled reputation for service and quality gives us great confidence in the future of this partnership.” said Scott Sennett, President/CEO of Tura Inc. The Ted Baker ophthalmic and sunwear collections launched to both men and women in October 2004 and March 2005 respectively, throughout Tura’s extensive network of independent eyecare practitioners. “Tura remains an ideal partner for us, sharing similar goals.  We are pleased to renew our agreement with Tura, a company with long standing...
Filed in: Industry Info
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