Tag Archives : Tura

This Season Be Positively Different In Humphrey’s

This Season Be Positively Different In Humphrey’s

Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, expands its Humphrey’s Eyewear collection with the introduction of new women’s ophthalmic styles. The latest styles feature additional plastics and combination metals that are hip and colorful, yet still with petite sizing for adults. There are also several companion models in the collection. Humphrey’s targets the youthful consumer who is fashionable, confident, and appreciates individual style. This is exemplified by its current “Positively Different” ad campaign. The frames include European-influenced designs blending edgy details and bold hues, with a focus on high quality materials and components. Humphrey’s Eyewear includes 2 sub-collections: Image and Trend – 70’s retro-inspired with a fashion forward twist, yet also hip and urban with a dose of Berlin aesthetic. They are perfect for the global city dweller. Smart and Pure – Scandinavian-inspired minimalist frames that are modern with strong colors and small shapes. The latest models from Humphrey’s Eyewear include: 581009 and 581010 from the Image and Trend collection – These companion styles blend zyl with a...
Filed in: Eyewear
Kids Get Ready For Back To School With Oio & Crush

Kids Get Ready For Back To School With Oio & Crush

Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, is excited to announce new styles for its popular crush and oio brands, which are being promoted in the month of June with an attractive back-to-school offer. Oio will launch new ophthalmic styles for kids and tweens. Crush is also expanding its ophthalmic collection for tweens and teens. Oio eyewear is known for its stylish shapes that are playful, colorful and textured. The brand focuses on adventurous kids and tweens who want to emulate their older siblings, but also wish to express their individuality. The 2 new oio designs capitalize on the popular vintage and color-blocking trends this year. Each acetate style is retro-inspired with a fun pop of color at the temples. Fully equipped with spring hinges, these styles are ideal for kids on the go! OT06 – Unisex style available in tween sizing OT08 – Unisex style available in kid’s sizing The crush consumer leads an active “extreme sports” and techie lifestyle, but also follows the hottest fashion trends. The latest crush eyewear designs include the introduction of non-memory metal styles into the collection, and also retro-inspired...
Filed in: Eyewear
Get Ready For Back To School With Crush & Oio

Get Ready For Back To School With Crush & Oio

Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, is excited to announce new styles for its popular crush and oio brands, which are being promoted in the month of June with an attractive back-to-school offer. oio will launch new ophthalmic styles for kids and tweens. Crush is also expanding its ophthalmic collection for tweens and teens. Oio eyewear is known for its stylish shapes that are playful, colorful and textured. The brand focuses on adventurous kids and tweens who want to emulate their older siblings, but also wish to express their individuality. The 2 new oio designs capitalize on the popular vintage and color-blocking trends this year. Each acetate style is retro-inspired with a fun pop of color at the temples. Fully equipped with spring hinges, these styles are ideal for kids on the go! OT06 – Unisex style available in tween sizing OT08 – Unisex style available in kid’s sizing The crush consumer leads an active “extreme sports” and techie lifestyle, but also follows the hottest fashion trends. The latest crush eyewear designs include the introduction of non-memory metal styles into the collection, and also retro-inspired...
Filed in: Eyewear
European Styling With Global Appeal

European Styling With Global Appeal

Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, expands its Brendel eyewear collection with the introduction of new women’s ophthalmic styles. The new collection features simplified, sleek shapes, deep lenses and slim temples. Brendel reaches the fashion-conscious woman who appreciates European styling with a global appeal. The frames are ultra-feminine, colorful and tailored, with a focus on high quality materials and components. Brendel Eyewear includes 3 sub-collections: Trend Inspired – Fashion shapes that define style. Cool, refined design details for the modern woman. This includes deep shapes that are progressive friendly. Contemporary Fashion – Wearable fashion shapes that are progressive friendly. This includes feminine details, and expressive colors that add visual interest. Ornamental – Decorative details that express a woman’s individuality. Classic shapes that create balance in the frame, and deep shapes that are progressive friendly. The collection also includes fine accents on the temple with jewelry, leather, stones and textures. The latest models from Brendel Eyewear include: 903016/903017 from the Ornamental collection...
Filed in: Eyewear
Where Philanthropy Meets Fashion

Where Philanthropy Meets Fashion

Tura Inc., the inventor of fashion eyewear in 1938, is excited to introduce Geoffrey Beene Eyewear this month. The collection will be highlighted at Tura Inc.’s booth at Vision Expo East. The launch consists of 12 men’s and 12 women’s ophthalmic frames. It includes a balanced assortment of plastic, metal, semi-rimless, and combination styles. One of America’s true design pioneers, Geoffrey Beene has become synonymous with impeccable styling, superb tailoring, comfort, and quality. Tura Inc.’s latest collection unites Geoffrey Beene’s playful, unconventional spirit with effortless, wearable designs for men and women. And because Geoffrey Beene donates 100% of its net profits to philanthropic causes, the brand has special appeal to the fashion-conscious customer with a social conscience. All net profits from Geoffrey Beene, LLC fund philanthropic causes that support innovative research with cutting edge focus on signature solutions to a host of medical, educational and societal issues. Initial styles showcase classic and modern shapes with contemporary, jewelry-inspired details and artful, sculptured silhouettes. Competitively priced, Geoffrey Beene Eyewear delivers upscale...
Filed in: Eyewear
Happy 75th Anniversary Tura!

Happy 75th Anniversary Tura!

Tura Inc., the inventor of fashion eyewear, is celebrating its 75th anniversary by re-launching the Tura Brand. Starting January, the iconic American brand will release new eyewear styles and marketing materials that incorporate its American design sensibility, with handcrafted details and heritage of innovation. Tura was founded in 1938 as “The House of Levoy,” a dispensary on Madison Avenue in New York City. Company founder Monroe Levoy believed that eyewear was just one element of a fashion wardrobe. Tura promoted the concept of “wardrobing” eyewear to match color schemes in clothing, and thus the modern concept of fashion eyewear was born. The re-mastered Tura Brand includes 45 optical and sun frames (acetate and metal) for women and men with multiple color variations. Each style falls within an expertly curated Tura Brand sub-group: Intricates, Infinity, Elements, Mosaic, Simply Tura, Lotus and Brilliance. While each sub-group appeals to a different consumer, all pieces blend Tura’s impeccable craftsmanship, distinctive jewelry-inspired detailing, graceful lines and unparalleled American style. Finely wrought roping, genuine crystals, enamel inlays and textured patterns...
Filed in: Eyewear
Humphrey’s Eyewear Collection Relaunched

Humphrey’s Eyewear Collection Relaunched

Youthful in design, this collection offers more than 40 optical and 20 sunwear designs – featuring outstanding color with an attitude.  Colors of red and black, purple and pink, black and white and brown and green, just to note a few.  The unique frame characteristics include combinations of metals and plastic to create the interest. PHILOSOPHY: “The world is changing.   And with it so are the people.  Life is changing.  As is peoples’ attitude to lots of things.  Humphrey’s has changed.  For precisely that reason.” that was how Audrey Pavia, VP of Marketing explained the re-launch of Humphrey‘s eyewear.  A complete revamp, from brand language through to visual imagery. The new slogan “positively different“ and the ‘V’ sign, the symbol of victory, represent the optimism of the “Humphrey‘s generation”. Young people aren’t fazed by anything. They do their own thing, live their lives and make decisions with complete self-confidence. They don’t need any role models; they themselves are the stars of their own lives. And that‘s not mere conjecture. These findings are based on an extensive market research study,...
Filed in: Eyewear
TITANflex Wins 2012 iF Material Award

TITANflex Wins 2012 iF Material Award

TITANflex was the only brand to win the 2012 iF Material Award for TITANflex 820578, a men’s frame in the striking and minimalist design typical of the brand.  The iF material award was created as a platform for important new developments from the world of materials. Lead by the renowned design professor Fritz Frenkler, iF’s international specialist jury selected the winners from submissions from 48 countries. The expert jury was particularly impressed by the sophisticated technologies used to operate the flexible memory metal of the TITANflex 820578. A particular innovation is the temple design of this full rim frame with a directly soldered bridge: fine, straight perforations are combined with an attractive two-tone design. The perforations are milled, using an unusual processing method that is employed due to the special material properties of TITANflex and that is not used by any other model on the market. For this award-winning model an optimum combination of different manufacturing processes was used. The result is a modern, sporty design that impress thanks to light feel and classy, metallic look. www.tura.com | (800) 242-8872 (TURA)
Filed in: Eyewear
Tura And Ted Baker Sign 5-Year Renewal Of License

Tura And Ted Baker Sign 5-Year Renewal Of License

GREAT NECK, NY – November, 2011 -Tura Inc. and Ted Baker, the U.K.–based clothing designer, have finalized a long-term renewal of their license agreement for the design, production and marketing of Ted Baker’s ophthalmic and sunwear collections in North America. “We are very pleased to continue our successful partnership with Ted Baker. Ted Baker is a world class brand that has been extremely well received by our North American customers in the ophthalmic space since 2004. We plan to continue expansion of the optical and sun collections through original interpretations of Ted Baker’s fresh, young and irreverent design sensibility. This ongoing effort, in combination with Tura’s unparalleled reputation for service and quality gives us great confidence in the future of this partnership.” said Scott Sennett, President/CEO of Tura Inc. The Ted Baker ophthalmic and sunwear collections launched to both men and women in October 2004 and March 2005 respectively, throughout Tura’s extensive network of independent eyecare practitioners. “Tura remains an ideal partner for us, sharing similar goals.  We are pleased to renew our agreement with Tura, a company with long standing...
Filed in: Industry Info
Ted Says: “It’s a group thing.”

Ted Says: “It’s a group thing.”

We have introduced new product groupings into our Ted Baker eyewear collection, each with their own unique theme. DeconstrucTED DeconstrucTED.  Ted’s endless passion of pushing fashion limits and setting the bar of expectations just a little bit higher.  The collection focuses on unique material combinations and manipulations of materials.  Just when you thought you knew everything there was to know about Ted, DeconstrucTED applies a little twist. EducaTED EducaTED.  Schooled by the likes of Ted Baker.  The EducaTED collection focuses on the popular trend of Geek Chic.  Designs will call out to those that are trend conscious, or simply nerds at heart with easy to wear retro inspired designs and shapes. The EducaTED collection includes Ted’s special “twisted” touches to the classics such as round P3 shapes and chunky to thin square fronts. www.tura.com | (800) 242-8872 (TURA)
Filed in: Eyewear
Tura Inc. Announces Executive Leadership Changes

Tura Inc. Announces Executive Leadership Changes

Great Neck, N.Y. (October 3, 2011) Tura Inc, a member of The Eschenbach Group, announced executive leadership changes effective October 3rd. Scott Sennett has joined Tura Inc. as the new President and CEO. John Weir, in preparation for his retirement, will remain in an advisory role through the end of the year, whilst Keith Kamalich has been promoted to Executive Vice President. Tura Inc. is pleased to announce the appointment of Scott Sennett to President and CEO. Formerly President at the Oxford Apparel Group, Sennett will have responsibility for the general management of the company including strategic planning, brand management, marketing, inventory, design, product development and new business development. Mr. Sennett brings to Tura Inc. over 24 years of leadership and general management experience in brand strategy, sales and marketing, licensing, merchandising, product development, supply chain and risk management as well as a consistent record of positive results working with leading retailers to develop licensed, branded and private label fashion accessories, apparel and eyewear. Previous to his position with Oxford, Mr. Sennett held senior executive positions with StyleMark,...
Filed in: Eyewear, Industry Info
Tura Optical Releases New Styles

Tura Optical Releases New Styles

The INTRICATES grouping of 4 beautiful designs brings refreshing details to this elegant-to-wear group.  These designs will appeal to those interested in today’s current fashion trend of customized femininity. Selling Points: The INTRICATES collection offers frames with unique feminine appeal.  Each design is unique with a special temple treatment featuring special use of material or color processes. Designs 656 and 684 use a cloisonné color treatment – especially pretty using translucent cloisonné with special color placement.  Design 655 incorporates a lattice design with unique temple and end piece curves to create a flow of intrigue.  Design 665 features an attractive zyl insert with a quilt-like design created by a laser engraving technique.  Don’t miss the interesting eye shapes which are inspired from Tura’s legacy of popular ladies designs with the up-to-date element of today’s likings.  Due to the special care put into each of these designs the INTRICATES collections can’t help but to evoke a feeling of luxury. www.tura.com | (800) 242-8872 (TURA
Filed in: Eyewear, Industry Info
Make Back To School Fashionable & Fun

Make Back To School Fashionable & Fun

Kids know themselves and they know what they like.  It’s as simple as that.  Give them something they don’t like and they won’t be impressed.  The oio eyewear range has captured the imagination of kids from the very start. These are the glasses with a cool design. And thanks to the wonders of TITANflex, these glasses are incredible flexible and can cope with virtually any challenge that those little rascals have in store!  What’s more, they won’t pinch those little noses as they have been specially designed to suit the facial features of kids. This means optimum fit and optimum comfort. Crush is the perfect eyewear collection for any young person who loves variety. A crush wearer goes through life with a sense of adventure and knows exactly what they want. When selecting their eyewear, they look for individuality in their frames and don’t like to blend into a mainstream look. Crush provides trendy glasses which impress with their stunning design, great colours and creative and technical product features. Customer Service 800-242-TURA (8872) * Fax 800-869-TURA (8872) * Rep Voicemail 800-945-TURA (8872) Outside U.S. 570-546-9583 * French Customer Service...
Filed in: Eyewear
Express Yourself With 2011 Humphrey’s Collection

Express Yourself With 2011 Humphrey’s Collection

Wear what you want to wear! This rather rebellious statement from the 2011 Humphrey’s collection conjures up that sensational feeling of being able to express your own style with confidence. Recognize who you are, decide what you stand for and be proud to show off your uniqueness. Who better to spread this message across the world than the dynamic girls from t.A.T.u.? The controversial pop duo succeeded in being the first Russian band to top the charts and attracted great media attention. They represent a new self-confidence and know that the key factor to success in today’s world is having the ability to capture people’s interest and that this can only be achieved by having a unique personality. Humphrey’s - for cool and trendy frames – is an established brand which is renowned for being on the leading edge of contemporary style and fashion. Humphrey’s eyewear is for those whose love to be individual and love to have fun. Humphrey’s eyewear is for the leaders of fashion and is famous for offering the very latest looks and the very latest styling. Customer Service 800-242-TURA (8872) * Fax 800-869-TURA (8872) * Rep Voicemail 800-945-TURA (8872) Outside...
Filed in: Eyewear
Ted Baker Showcases New Styles For Men

Ted Baker Showcases New Styles For Men

Ted Baker is where English heritage meets eccentric contemporary dressing, paired with British mischief. In a celebration of Ted fashion, traditions are kept but rules are broken to bring the best of finishes in the combination of fashion and function. This spring season, Ted Baker’s menswear collection is true to European design with straight angles that are minimalist with cutting edge appeal. Ted Baker tailors the essentials of lines, stripes and angels for the discerning gentleman who seeks a quintessential wardrobe for modern living, splashed with the right amount of color and surface decoration. Ted showcases his new take on angler lines with seven (7) optical styles that are designed with cutting edge appeal to his attitude, tone or contrasting coloration for his modern lifestyle, and straight angles to pair with his sense of humor. The newest men’s styles from the Ted Baker optical collection are perfect for the gents that need a little less pop in the office while suited up, but still needs a bit of that Ted Baker flair for happy hour! These optical styles may look edgy in the hand, but are very wearable on the face. That is the Ted Baker way! You always need to do a double...
Filed in: Eyewear
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