Tag Archives : Tween

Elmont, N.Y. – Eastern States Eyewear has announced the release of nine new styles within its Exces Eyewear collection. Within the new release, six are traditional Exces styles which feature the youthful, colorful, funky design that the brand is known for.  The other three styles are Exces “Princess” styles – designs graced with a more classic twist that feature accents such as crystals and resin.  A variety of shapes and sizes are featured in the entire new collection, showing an ability to fit standard size faces and tweeners alike.  Mixing of materials is commonplace as several styles feature metal fronts with plastic temples.  Additionally, all Exces Eyewear styles are carefully inspected to ensure that they meet ESE’s high quality standards. “Exces has continued to be a growing Brand for our company,” explains Paul Shyer, ESE President.  “We felt it necessary to come out with a particularly large sized release to not only continue to grow the core of the brand, but also to further expand the Princess subcollection as well.” For more information, contact Eastern States Eyewear at 800-645-3710 or on the web at www.eseyewear.com, www.facebook.com/eseyewear,...

The show  consists of children that are wizards with supernatural powers.  More than two-thirds of all kids 6-11 and three-fourths of all Tweens watched Wizards of Waverly Place during the quarter. It won the Emmy Award for “Outstanding Children’s Program” in 2009 and 2010. Children find the character Alex’s fashion and modern boho-chic look inspirational and easy to translate into their own creative expression. There are 12 dazzling styles WWP001-WWP012. Light weight frames composed of zyle and metal, equipped with the best European Spring Hinges. Temples are embellished with creative designs depicting the image of the show with additions such as engravings, screenings, metallic epoxy and crystals from the House of Daniel Swarovski. Colors will include Matte Light and Dark Brown, Matte Pink, Matte Burgundy, Pearle Red and Grey just to name a few. Merchandising Materials consist of: Three Piece Display , Counter Cards, and a Vinyl Window Poster. The spirit of the merchandising materials will reflect that of the magical enchanted nature which is a blend of rustic folk with bohemian elements. Each frame will come with a hard case. For more information call 800-986-0010 www.revolutioneyewear.com

Miami, FL., August 1, 2011 – The Dolabany Collection from Best Image Optical has added more kids frames to their expanding collection. As kids become more fashion-thinkers, selective, and recognize ongoing trends, the Dolabany Collection now offers a more sophisticated design to the younger demographic. The Moody and Fierce frames compliment many of the adult designs from Best Image Optical without sacrificing the younger appeal. New Releases: Fierce – Three (3) Colors: M. Black, M. Purple, M. Brown Size: 46-18-130 Moody – Three (3) Colors: Purple/Emerald, Demi Olive/Mint, and Black Demi/Fuchsia Size: 44-17-125 [Spring Hinges] About The Dolabany Collection: The Dolabany Collection recreates retro design. With flashback styling, every frame is a perfect balance of quality and style. Dolabany frames are handmade with Italian Zyl in a variety of wearable colors. Comfort and fit are always an integral part of the design features of each and every Dolabany frame. The look of the line is versatile, while always maintaining a high standard of functionality and excellence. The entire Dolabany Collection has something for everyone possessing distinctive tastes, and seeking a retro...

New for Back-to-School purchasing season 2011, Columbia Eyewear expands its current collection of Tweener’s models featuring the exclusive 180° frame technology designed to enhance active pursuits in the Greater Outdoors. The five new models, named “Comet Ridge”, “Camp Roc”, “Jade Point”, “Opal Storm”, and “Raven”, each feature the impressive 180° technology which allows the temple to completely “flatten out” into a position of 180° from the frame front. The durable and flexible hinge system allows the frame to suffer the physical abuses inherent in an active Tween’s outdoor lifestyle. Furthermore, for Tweens experiencing growth spurts, these Monel metal frames accommodate heads of all shapes and sizes, and will resist corrosion due to skin acidity brought on by hormonal changes. The 2011 collection also brings added value with more sport details like rubberized, bi-injected temple sleeves and new vibrant, two-tone color options, enhancements that have not been accompanied by an increase in wholesale price. Worldwide Brand Manager Connie Reiss stated “The value is considerable. Simply put, we have more features, at the same price. The consumer has recognized...

Buffalo Grove, IL, June, 2011– Europa International is cementing their place as the one-stop shopping destination for the ECP’s every eyewear need by expanding their offerings for the petite, teen, and tween segments. Seeing the industry wide need for fashion forward eyewear looks for all three markets, Europa is focusing a significant portion of the David Benjamin collection on styles designed specifically for them. David Benjamin is known for its combination of cutting edge technology and up to the minute styling. Featuring eyewear made from both metal and acetate, these frames are proportioned to flatter and comfortably fit the petite and younger patient. These are not your typical kids looks made a bit bigger to fit teens; the first 10 styles offer an on-trend range of looks from sleek sophisticated to sporty slick and feature the design details, texture, and rich color options that today’s savvy consumer demands. From now thru August 31, 2011, purchase 15 frames from David Benjamin and / or db4k and get 3 FREE!  In addition, you’ll also receive the db4k mirror and matching 4-piece block display at no charge. These pieces create an eye-catching presentation sure to...

SOMERVILLE, N.J. (June 6, 2011) – Viva International Group introduces five new models for boys to the Harley-Davidson® Wild Child Eyewear collection this summer. The collection is designed for today’s tween, with styles that reflect their free-spirited and independent lifestyle. The five new models offer edgy styling in all metal designs. The temples of models HD 404, HD 405 and HD 406 feature temple treatments enhanced by raised flame accents and the Harley-Davidson® Bar & Shield logo. Raised stud patterns accentuate the temples of HD 352 and HD 353, along with a raised Harley-Davidson® Bar & Shield logo on the inside right tip and a laser-etched skull decal on the left temple. Soft metallic colors, including satin navy, satin orange, satin gunmetal and shapes ranging from sharp rectangles to angled ovals deliver the perfect mix of urban cool. Spring hinges add additional support and comfort for the tween on the go. New marketing materials include counter cards, which showcase the new campaign image featuring style HD 406. The new models are shipped with a durable hard case. For more information please call 800-345-VIVA or visit vivagroup.com   About Viva International...

New York, NY – June 2011– This Summer GUESS Eyewear will bring an energetic collection of bold, trendy eyewear styles to Tweens with their Back to School Tween optical collection. The collection offers a variety of fun shapes and bright colors, that mirror the GUESS women’s and men’s trends to bring them to the creative, eclectic, style conscious GUESS tween. The girl’s collection features pop-art inspired prints of GU 9056, and GU 9054 and colorful animal prints of GU 9052 and GU 9053. Shiny metallic and glitter accents on the GU 9065 and GU 9066, in vibrant, playful rainbow colors that will immediately brighten up the GUESS girl’s look.  Each style is finished with either the metal “G” logo or GUESS script logo at the temple to complete a look that is both sophisticated and fun. The boy’s collection sports retro schoolboy inspired looks and two-toned treatments.  Bold and trendy styles such as GU 9059, GU 9060 and GU 9061 are complimented with the GUESS Gothic logo to provide a stylish upbeat look. Double laminate coloring gives a youthful spin to the adult trend of color blocking. The GU 9062 and GU 9063 two-tone coloring on temples...

General Overview New for Back-to-School purchasing season, 2010, Columbia Eyewear introduces innovations in frame technologies designed to enhance Tweener’s active pursuits in the Greater Outdoors. The 180° Flex Hinge System can be found on two new Columbia Tweener’s models, the Grizzly Creeks. This system is the second innovation in ophthalmic frame technologies introduced in the Columbia line for 2010. First being the titanium compression mount, tri-injected “Thunderrock” styles, and the third frame technology will be announced later this Fall. 180° FLEXIBLE HINGE SYSTEM The 180° technology allows the frame to completely “flatten out” as the temples flex into a position of 180° from the frame front. These frames are designed to fulfill the needs of a “Tween” end consumer. The durable and flexible hinge system allows the frame to suffer the physical abuses inherent in an active Tween’s outdoor lifestyle. Furthermore, for Tweens experiencing growth spurts, this Monel frame accommodates heads of all shapes and sizes, and will resist corrosion due to skin acidity brought on by hormonal changes. PRODUCT EXTRACT Grizzly Creek 100 and 101 Wholesale Price: $49.95 Two,...

SOMERVILLE, N.J. (May 25, 2010) – Viva International Group announced today that it will add two new exciting optical styles to the CANDIE’S® Girl Eyewearcollection which will be available this fall, in time for the back-to-school shopping season. CANDIE’S Girl Eyewear is designed exclusively for girls ages 8 through 12. The overall design draws its inspiration from playful graphics seen in the brand’s apparel and accessories. The new grouping includes C Noelle and C Nicolete, both handcrafted in acetate featuring sleek modified oval fronts. Heart-shaped graphics and decorative patterns are subtly applied to each temple with a unique high-definition printing technique. This innovative detailing provides the perfect platform for showcasing the brand’s signature style. Each frame is highlighted by a broad spectrum of colors, revealing a myriad of rich undertones, including burgundy/pink, brown/teal and purple/blue. The CANDIE’S metal block logo completes the look of this fun duo. Spring hinges add additional comfort and support to these new styles. Styles C Noelle and C Nicolete will be released this fall at a dispensary price of $40.95. For more information please call...