Tag Archives : Varilux

Essilor of America, the nation’s leading manufacturer of optical lenses, today announces the winners of the 2012 Varilux® Student Grant Awards, a competition among optometry students. This year, 19 students were awarded $1,000 each in grant money from Varilux, and from those winners, one national award was given. The honor of the 2012 national award belongs to Jenna Liechty, a fourth year student from Indiana University College of Optometry in Bloomington, Ind. Liechty wrote the winning case study titled “Night Driving Complaints Solved by Varilux Physio Enhanced™ Progressive Lenses.” “We are committed to investing in the future leaders of optometry so they may excel in furthering their own careers and the industry,” said Dr. Rodney Tahran, vice president of professional relations and clinical affairs, Essilor of America. “The Varilux Student Grant Award program is an excellent example of Essilor’s continued dedication to optometric education and the optometric profession.” Liechty will receive an additional $2,500 in prize money and will be a guest at the 21st annual Varilux Optometry Student Bowl, the highly anticipated annual event sponsored by Essilor at Optometry’s...

DALLAS (Jan., 2012) – Airwear®, Essilor’s lighter, safer and greener brand of polycarbonate lenses, and iconic artist and healthy vision advocate Mary Engelbreit presented Michele Zeblisky of Northwood, N.H., grand prize winner of the “Breit Eyes” Facebook photo contest, with an original, autographed sketch in the likeness of her 11-year-old son, Jack, as well as a tour of Engelbreit’s St. Louis studio and a $200 general use gift card. Fans of Airwear Lenses on Facebook may recall Essilor and Engelbreit asked parents to visit the page to enter the “Breit Eyes” contest last September. By submitting a photo of their child being “lighter, safer or greener” – the key benefits of Airwear lenses – while wearing glasses, parents had a chance to win one-of-a-kind prizes from Engelbreit. One lucky grand prize winner, Zeblisky, received an original sketch by Engelbreit in the likeness of the child in the winning photo plus a trip to tour Engelbreit’s St. Louis studio and a $200 gift card. One runner up, Anna Caudill of Franklin, Tenn., received a collection of Ann Estelle children’s books authored and signed by Engelbreit. Like her most beloved and bespectacled...

DALLAS – Jan., 2012 – Essilor of America, the nation’s leading manufacturer of optical lenses, continues its long-standing history of innovative, new products with Optifog™ lenses. Introduced in October, this groundbreaking generation of lenses includes an exclusive anti-fog property to offer wearers superior fog-free vision. For the first time, eyecare professionals (ECPs) have a solution to help their patients resolve this common problem and see their best in a variety of situations and conditions. “Essilor is proud to continue its rich history of innovation with Optifog, a breakthrough anti-fog technology, creating the first new lens category since our introduction of Crizal® lenses more than 20 years ago,” said John Carrier, president and CEO, Essilor of America. “Fog has been a long-time frustration and a danger for eyeglass wearers, so much excitement has been building here in the U.S. and around the world as ECPs and consumers now have an answer to a previously unmet need with these groundbreaking lenses.” Foggy lenses cause unexpected temporary blindness for the wearer and are bothersome in numerous everyday situations including moving from a cold to hot environment,...

DALLAS – Jan., 2012 – Essilor of America, the nation’s leading manufacturer of optical lenses, today launched a new trade print branding campaign to highlight how Varilux® progressive lenses offer solutions to presbyopia in different situations of one’s daily life. The print ads communicate that Varilux improves vision at a distance, up close or in between offering a personalized solution for each wearer at any distance. The new branding campaign, which includes print visuals and a video, will showcase how Varilux lenses respond to diverse visual needs, via four individuals portrayed in different situations of their daily lives, who depend on clear vision both up close and at a distance. The main visual presents a man who is an architect by profession and also enjoys flying glider-planes. By showcasing these different moments, the campaign tells the story of how Varilux lenses work in harmony with the wearers’ vision and visual behavior. “Varilux lenses provide patients with the most superior vision no matter what they do, at every distance and in every situation of their lives,” said Carl Bracy, senior vice president of marketing and new business, Essilor of America....

DALLAS – Jan., 2012 – Essilor of America, the nation’s leading manufacturer of optical lenses, today announced the winners of its Independent Distribution Division (IDD) Advantage Plan Annual Laboratory Awards. The awards recognize independent distributors who have achieved top sales and marketing performance in specific Essilor product categories. Essilor determined the award winners based on a combination of several key sales-related factors including sales dollar and unit growth, Advantage Plan marketing programs executed throughout the year, and partnership with the Essilor brand sales team. Essilor’s IDD group is dedicated to growing the market by offering technologically advanced products and services through its independent distributor partners. In addition, IDD is committed to providing industry-leading programs, initiatives and services that increase customer sales revenue and margins. IDD’s goal is to partner with independent laboratories, leveraging their unique and individual strengths to grow Essilor’s premium brands such as Varilux®, Crizal®, Xperio®and DEFINITY® to grow the premium lens categories. “Essilor IDD is dedicated to providing our independent...

Rockville, MD – (December, 2011) –The American Optometric Foundation (AOF) along with Essilor of America, Inc., the leading manufacturer of ophthalmic lenses, has announced the 2011 recipients of the Essilor Technology Grants; now in its tenth year. The announcement was made at the Foundation’s Annual Celebration Luncheon on October 15th during Academy Boston. Three $20,000 grants were awarded to optometry institutions for projects intended to elevate the standards and visibility of ophthalmic dispensing to students and patients in the training environment. The 2011 recipients are: State University of New York (SUNY) College of Optometry, New York, NY University of California Berkeley School of Optometry, Berkeley, CA The Ohio State University College of Optometry, Columbus, OH AOF President, Catherine Amos, commented “we are delighted to have a productive ongoing relationship with Essilor. We share their goals of enhancing optometric education and improving patient care.” The American Optometric Foundation is committed to improving the visual welfare of the public by fostering advances in education and research. A leading organization in optometric education, the...

Dallas (October 31, 2011) — A recent survey commissioned by Essilor of America, the leader in eyeglass lenses, revealed the situations where eyeglass wearers find it a problem to have foggy glasses. To help four-eyed consumers see their best, Essilor has unveiled lenses with Optifog™ technology, an exclusive anti-fog property. These lenses offer the best and most durable protection against foggy vision and are available through eyecare providers. It’s no surprise that 78% of glasses wearers found foggy lenses most annoying when moving from indoor to outdoor temperatures, but interestingly enough, the survey found the most troublesome activities are common everyday tasks: cooking (52%) and bath time (40%). Other problematic situations include: playing sports and exercising outdoors (16%), driving (16%), working out in a gym (8%), when at work (7%) and hunting (3%). The survey revealed nearly half of glasses wearers (45%) find foggy glasses a problem. The survey also revealed safety issues as an alarming three in five (59%) reported feeling unsafe with foggy glasses when driving. Also, not surprisingly, a majority (61%) of respondents found their glasses fogged up...

DALLAS – Oct. 31, 2011 – Essilor of America has implemented its patented Digital Surfacing technology at LensTech Optical Lab in Greenwood, Indiana. With access to Essilor’s Digital Surfacing technology, LensTech can now fully manufacture the complete offering of Essilor Digitally Surfaced lenses at its Indianapolis-area laboratory including the entire portfolio of Varilux® lenses – both Varilux DualOptix™ and Varilux DRx™, DEFINITY® and Accolade® Freedom lenses. LensTech will also now be able to manufacture Eyecode™ lenses for its eyecare professional customers with the Visioffice® System. “Essilor is proud to share its industry leading, state of the art Digital Surfacing technology with LensTech Optical Lab,” said Bob Colucci, president, Independent Distribution Division, Essilor of America. “The Essilor technical team was involved during every step of the installation at LensTech, ensuring total process integration from lab management systems to lab process reengineering.” LensTech’s new Digital Surfacing facility operates Essilor’s proprietary and patented Digital Surfacing Process Control (DSPC). A daily quality certification of the process has...

DALLAS – Oct. 28, 2011 – Essilor of America, the nation’s leading manufacturer of optical lenses, has raised $20,000 for the Foundation of Eye Health Awareness through its recent Crizal® Facebook consumer initiative, “Combat the Enemies of Clear Vision with Captain Crizal.” Throughout the month of October, consumers were invited to visit the Crizal USA Facebook page to defeat the five enemies of clear vision, glare, scratches, smudges, dust and water, through the “Combat the Enemies of Clear Vision with Captain Crizal” Facebook game and sweepstakes. Essilor pledged to donate $5 to the Foundation for each new Crizal USA Facebook page “like” and another $5 when consumers played the game, up to a maximum of $20,000. “Essilor is proud to support the Foundation for Eye Health Awareness, and is committed to furthering the goals of the organization and its efforts,” said Carl Bracy, senior vice president of marketing and new business, Essilor of America. “We are thankful to all those who participated in the promotion to raise these funds to help the Foundation extend awareness about eye health and the importance of yearly comprehensive eye exams.” “We are extremely...

DALLAS – Oct. 20, 2011 – Essilor of America, the nation’s leading manufacturer of optical lenses, announces an agreement with the Joint Commission on Allied Health Personnel in Ophthalmology (JCAHPO®), a non-profit organization that provides certification and training for eyecare professionals (ECPs). Through this new relationship, JCAHPO will offer ECP University® course materials in connection with its online training programs, which include the ophthalmology e-learning site ACTIONED®. JCAHPO will have access to more than 80 of the online courses currently being offered by ECP University in its New Dispenser Quick Start and Apollo for Advanced Dispensing Professionals programs. ECP University courses help doctors, practice owners and managers grow their own skills as well as empower their staff to build their practice. “Essilor is pleased to share these valuable education resources with an expanded community of eyecare professionals,” said Jim Yarrish, director of ECP education, Essilor of America. “Through this collaboration with JCAHPO, we hope to further enhance the quality of patient care by fostering eyecare and business skills.” “JCAHPO is committed to providing...

Now more than ever, people are transitioning between different fields of vision – near, far and intermediate – quicker, more often and for shorter periods of time. Essilor’s New Varilux Comfort lenses have been modernized to meet these new visual demands. In July, Essilor will offer New Varilux Comfort lenses to help patients enjoy ease of vision throughout the day in every aspect of modern life. The new lenses will offer quicker access to the reading area, 25 percent wider distance and near vision fields and improved performance for today’s digital devices and activities, such as MP3 players, navigation tools, laptops and netbooks. Using Essilor’s proprietary Live Optics research and development process as well as Varilux Virtual Reality, Essilor scientists have shortened the progression length and widened the near vision and distance fields by up to 25 percent with reduced astigmatism in the intermediate zone. New Varilux Comfort lenses offer even quicker access to the near vision zone, wider fields for relaxed vision during daily activities and reduced swim. For more information, contact your Varilux lab representative or visit www.variluxusa.com

DALLAS – (June 8, 2010) – Essilor of America, Inc., the nation’s leading manufacturer of optical lenses, recently hosted the Varilux Symposium, at Cowboys Stadium™ in Arlington, Texas. The event offered industry professionals an exclusive preview of the New Varilux Comfort® lenses and a simplified Varilux Portfolio. Held at the world’s most innovative and technologically advanced sporting and events venue, the event drew over 120 eyecare professionals and educators to learn about the latest Varilux lenses and technology. Howard Purcell, O.D., F.A.A.O., vice president of customer development for Essilor of America, kicked off the general session, held in the morning, which offered exciting presentations from the researchers and developers of the new lenses, including: Jim Kindley, senior lecturer of marketing in the Cox Graduate School of Business at Southern Methodist University, who presented “Essilor and Varilux: The Value and Power of Brands.” Bérangère Granger, researcher in R&D optics for Essilor, who presented “New Varilux Comfort: How New Technologies Impact the Most Popular Progressive Lens Design.” Gilles Le Saux, director of R&D optics for Essilor,...