Tag Archives : Varilux

Essilor Expands National Advertising Campaign To Promote Innovative Varilux Lenses

Essilor Expands National Advertising Campaign To Promote Innovative Varilux Lenses

Essilor of America, the nation’s leading manufacturer of optical lenses, continues to educate consumers on the benefits of Varilux® progressive lenses through the expansion of a national advertising campaign and the launch of a new website. Varilux is the leading progressive lens to correct presbyopia, the most widespread vision problem in the world. “The first phase of our Varilux campaign was hugely successful, and we’re looking forward to the opportunity to reach even more consumers,” said Lauri Crawford, senior vice president of marketing, Essilor of America. “By illustrating the impact eyesight has on every part of our lives, these ads promote not just the Varilux lens brand, but the overall importance of working with an eyecare professional (ECP) to achieve sharp, healthy vision.” Earlier this year, the Varilux campaign increased in scope from television and radio to include digital and print advertising and a redesigned website. The new site features elements of the advertising campaign, more consumer-focused content, illustrations of what consumers can expect when viewing the world through a Varilux lens, and a responsive design that adjusts based on the viewing...
Filed in: Ophthalmic Lenses
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Optometry Cares®-The AOA Foundation and Essilor of America Announce the Bernard Maitenaz Scholarship

Optometry Cares®-The AOA Foundation and Essilor of America Announce the Bernard Maitenaz Scholarship

A new scholarship is now available for third-year optometry students: the Bernard Maitenaz Scholarship, sponsored by Essilor and administered by Optometry Cares® – The AOA Foundation, the charitable organization of the American Optometric Association (AOA). One winner will be selected annually for the $10,000 scholarship. “The Bernard Maitenaz Scholarship is an exciting and much-appreciated opportunity for countless students of optometry who are striving to reach their maximum potential as eye care providers,” said T. Joel Byars, O.D., Optometry Cares president. “I offer my sincere gratitude to Essilor for helping to make this scholarship possible for our soon-to-be ODs who are determined to make a difference in the lives of patients.” The scholarship honors Bernard Maitenaz, one of the foremost authorities in optical science and engineering. Maitenaz is the inventor of the Varilux lens. In 2012 alone, 50 million progressive addition lenses were prescribed and dispensed in the United States. Maitenaz also worked at Essilor for 43 years and served as chief operating officer, chief executive officer and chairman of the company. “We are excited to have this opportunity to...
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Varilux Progressive Lens Inventor Honored for his Contribution to Vision Health

Varilux Progressive Lens Inventor Honored for his Contribution to Vision Health

Bernard Maitenaz, inventor of the progressive lens and Chairman and CEO of Essilor from 1980-1991, was presented with the prestigious Apollo Award at this year’s 117th Annual American Optometric Association (AOA) Congress. The Apollo Award honors individuals or organizations for distinguished service to the visual welfare of the public. This year’s award not only pays tribute to Maitenaz but also to the groundbreaking nature of the innovation behind progressive lenses – both today and in the past. In 1959, following eight years of research, Maitenaz, a young mechanical engineer at Essilor in France, created Varilux®, the world’s first progressive lens. Since then Varilux lenses have gone on to set the standard of visual comfort for people with presbyopia by providing seamless vision at all distances. Presbyopia is the most widespread vision problem in the world – affecting everyone over the age of 45 regardless of location, health or economic circumstance; yet more than 50 percent of people with presbyopia across the world do not benefit from glasses or adequate correction. By 2020, it’s estimated that 2.3 billion people will have presbyopia. In 2012, in its continued mission...
Essilor’s Annual Laboratory Awards Recognize Top Distributors

Essilor’s Annual Laboratory Awards Recognize Top Distributors

Essilor of America, the nation’s leading manufacturer of optical lenses, today announced the winners of its Independent Distribution Division (IDD) Annual Laboratory Awards. The awards recognize independent distributors who have achieved top sales performance in a combination of both sales and unit growth in specific Essilor product categories. Essilor’s IDD group is dedicated to growing the market by offering technologically-advanced products and services through its independent distributor partners. In addition, IDD is committed to providing industry-leading programs, initiatives and services that increase customer sales revenue and margins. The goal of IDD is to partner with independent labs to leverage their unique and individual strengths in order to elevate Essilor’s premium brands such as Varilux®, Crizal® and Xperio UV™ lenses, thereby creating continued growth in the premium lens categories in the marketplace. “Essilor IDD continues to be dedicated to providing our independent laboratory partners with the very best sales, marketing tools and support to help grow their businesses,” said Bob Colucci, president, IDD, Essilor of America. “We look forward to another...
Filed in: Ophthalmic Lenses
…And It’s A Tie At The 2013 Varilux Optometry Student Bowl!

…And It’s A Tie At The 2013 Varilux Optometry Student Bowl!

Essilor of America, the nation’s leading manufacturer of optical lenses, celebrated the 22nd anniversary of the crowd-favorite Varilux Optometry Student Bowl™, held at this year’s Optometry’s Meeting in San Diego. Students showed up with signs, war chants, and matching t-shirts to cheer on the contestant representing their specific school. A student representative from all schools and colleges of optometry answered optometry-related questions while their peers cheered them on. For the first time in event history a tie for first place was declared between David Zimmerman, representing the University of Alabama at Birmingham (UAB), and Blake Dornstauder, representing Nova Southwestern University. Judges came prepared for the unlikely instance of a tie and planned to present the two contestants with a tie-breaker question. At the request of Zimmerman and Dornstauder, the tie-breaker question was omitted allowing the two contestants to share the honor of winning first place at the coveted event. Given the tie, UAB and Nova will each receive the $1,000 prize for first place. The crystal trophy will be split between the winning schools where it will spend six months at UAB and six...
Essilor 2012 Student Grant Award Recipients

Essilor 2012 Student Grant Award Recipients

Essilor of America, the nation’s leading manufacturer of optical lenses, today announces the winners of the 2012 Varilux® Student Grant Awards, a competition among optometry students. This year, 19 students were awarded $1,000 each in grant money from Varilux, and from those winners, one national award was given. The honor of the 2012 national award belongs to Jenna Liechty, a fourth year student from Indiana University College of Optometry in Bloomington, Ind. Liechty wrote the winning case study titled “Night Driving Complaints Solved by Varilux Physio Enhanced™ Progressive Lenses.” “We are committed to investing in the future leaders of optometry so they may excel in furthering their own careers and the industry,” said Dr. Rodney Tahran, vice president of professional relations and clinical affairs, Essilor of America. “The Varilux Student Grant Award program is an excellent example of Essilor’s continued dedication to optometric education and the optometric profession.” Liechty will receive an additional $2,500 in prize money and will be a guest at the 21st annual Varilux Optometry Student Bowl, the highly anticipated annual event sponsored by Essilor at Optometry’s...
Mary Engelbreit Presents “Breit Eyes” Contest Winner

Mary Engelbreit Presents “Breit Eyes” Contest Winner

DALLAS (Jan., 2012) – Airwear®, Essilor’s lighter, safer and greener brand of polycarbonate lenses, and iconic artist and healthy vision advocate Mary Engelbreit presented Michele Zeblisky of Northwood, N.H., grand prize winner of the “Breit Eyes” Facebook photo contest, with an original, autographed sketch in the likeness of her 11-year-old son, Jack, as well as a tour of Engelbreit’s St. Louis studio and a $200 general use gift card. Fans of Airwear Lenses on Facebook may recall Essilor and Engelbreit asked parents to visit the page to enter the “Breit Eyes” contest last September. By submitting a photo of their child being “lighter, safer or greener” – the key benefits of Airwear lenses – while wearing glasses, parents had a chance to win one-of-a-kind prizes from Engelbreit. One lucky grand prize winner, Zeblisky, received an original sketch by Engelbreit in the likeness of the child in the winning photo plus a trip to tour Engelbreit’s St. Louis studio and a $200 gift card. One runner up, Anna Caudill of Franklin, Tenn., received a collection of Ann Estelle children’s books authored and signed by Engelbreit. Like her most beloved and bespectacled...
Filed in: Ophthalmic Lenses
Essilor Breaks New Ground With Optifog Lenses

Essilor Breaks New Ground With Optifog Lenses

DALLAS – Jan., 2012 – Essilor of America, the nation’s leading manufacturer of optical lenses, continues its long-standing history of innovative, new products with Optifog™ lenses. Introduced in October, this groundbreaking generation of lenses includes an exclusive anti-fog property to offer wearers superior fog-free vision. For the first time, eyecare professionals (ECPs) have a solution to help their patients resolve this common problem and see their best in a variety of situations and conditions. “Essilor is proud to continue its rich history of innovation with Optifog, a breakthrough anti-fog technology, creating the first new lens category since our introduction of Crizal® lenses more than 20 years ago,” said John Carrier, president and CEO, Essilor of America. “Fog has been a long-time frustration and a danger for eyeglass wearers, so much excitement has been building here in the U.S. and around the world as ECPs and consumers now have an answer to a previously unmet need with these groundbreaking lenses.” Foggy lenses cause unexpected temporary blindness for the wearer and are bothersome in numerous everyday situations including moving from a cold to hot environment,...
Filed in: Ophthalmic Lenses
Essilor Debuts New Varilux Branding Campaign

Essilor Debuts New Varilux Branding Campaign

DALLAS – Jan., 2012 – Essilor of America, the nation’s leading manufacturer of optical lenses, today launched a new trade print branding campaign to highlight how Varilux® progressive lenses offer solutions to presbyopia in different situations of one’s daily life. The print ads communicate that Varilux improves vision at a distance, up close or in between offering a personalized solution for each wearer at any distance. The new branding campaign, which includes print visuals and a video, will showcase how Varilux lenses respond to diverse visual needs, via four individuals portrayed in different situations of their daily lives, who depend on clear vision both up close and at a distance. The main visual presents a man who is an architect by profession and also enjoys flying glider-planes. By showcasing these different moments, the campaign tells the story of how Varilux lenses work in harmony with the wearers’ vision and visual behavior. “Varilux lenses provide patients with the most superior vision no matter what they do, at every distance and in every situation of their lives,” said Carl Bracy, senior vice president of marketing and new business, Essilor of America....
Essilor IDD Advantage Plan Names 2011 Award Winners

Essilor IDD Advantage Plan Names 2011 Award Winners

DALLAS – Jan., 2012 – Essilor of America, the nation’s leading manufacturer of optical lenses, today announced the winners of its Independent Distribution Division (IDD) Advantage Plan Annual Laboratory Awards. The awards recognize independent distributors who have achieved top sales and marketing performance in specific Essilor product categories. Essilor determined the award winners based on a combination of several key sales-related factors including sales dollar and unit growth, Advantage Plan marketing programs executed throughout the year, and partnership with the Essilor brand sales team. Essilor’s IDD group is dedicated to growing the market by offering technologically advanced products and services through its independent distributor partners. In addition, IDD is committed to providing industry-leading programs, initiatives and services that increase customer sales revenue and margins. IDD’s goal is to partner with independent laboratories, leveraging their unique and individual strengths to grow Essilor’s premium brands such as Varilux®, Crizal®, Xperio®and DEFINITY® to grow the premium lens categories. “Essilor IDD is dedicated to providing our independent...
Essilor Of America Announce 2011 Technology Grant Recipients

Essilor Of America Announce 2011 Technology Grant Recipients

Rockville, MD – (December, 2011) –The American Optometric Foundation (AOF) along with Essilor of America, Inc., the leading manufacturer of ophthalmic lenses, has announced the 2011 recipients of the Essilor Technology Grants; now in its tenth year. The announcement was made at the Foundation’s Annual Celebration Luncheon on October 15th during Academy Boston. Three $20,000 grants were awarded to optometry institutions for projects intended to elevate the standards and visibility of ophthalmic dispensing to students and patients in the training environment. The 2011 recipients are: State University of New York (SUNY) College of Optometry, New York, NY University of California Berkeley School of Optometry, Berkeley, CA The Ohio State University College of Optometry, Columbus, OH AOF President, Catherine Amos, commented “we are delighted to have a productive ongoing relationship with Essilor. We share their goals of enhancing optometric education and improving patient care.” The American Optometric Foundation is committed to improving the visual welfare of the public by fostering advances in education and research. A leading organization in optometric education, the...
Filed in: Industry Info
More than Half of Eyeglass Wearers Feel Unsafe When…

More than Half of Eyeglass Wearers Feel Unsafe When…

Dallas (October 31, 2011) — A recent survey commissioned by Essilor of America, the leader in eyeglass lenses, revealed the situations where eyeglass wearers find it a problem to have foggy glasses. To help four-eyed consumers see their best, Essilor has unveiled lenses with Optifog™ technology, an exclusive anti-fog property. These lenses offer the best and most durable protection against foggy vision and are available through eyecare providers. It’s no surprise that 78% of glasses wearers found foggy lenses most annoying when moving from indoor to outdoor temperatures, but interestingly enough, the survey found the most troublesome activities are common everyday tasks: cooking (52%) and bath time (40%). Other problematic situations include: playing sports and exercising outdoors (16%), driving (16%), working out in a gym (8%), when at work (7%) and hunting (3%). The survey revealed nearly half of glasses wearers (45%) find foggy glasses a problem. The survey also revealed safety issues as an alarming three in five (59%) reported feeling unsafe with foggy glasses when driving. Also, not surprisingly, a majority (61%) of respondents found their glasses fogged up...
Filed in: Ophthalmic Lenses
Lenstech Optical Lab Implements Essilor’s Digital Surfacing

Lenstech Optical Lab Implements Essilor’s Digital Surfacing

DALLAS – Oct. 31, 2011 – Essilor of America has implemented its patented Digital Surfacing technology at LensTech Optical Lab in Greenwood, Indiana. With access to Essilor’s Digital Surfacing technology, LensTech can now fully manufacture the complete offering of Essilor Digitally Surfaced lenses at its Indianapolis-area laboratory including the entire portfolio of Varilux® lenses – both Varilux DualOptix™ and Varilux DRx™, DEFINITY® and Accolade® Freedom lenses. LensTech will also now be able to manufacture Eyecode™ lenses for its eyecare professional customers with the Visioffice® System. “Essilor is proud to share its industry leading, state of the art Digital Surfacing technology with LensTech Optical Lab,” said Bob Colucci, president, Independent Distribution Division, Essilor of America. “The Essilor technical team was involved during every step of the installation at LensTech, ensuring total process integration from lab management systems to lab process reengineering.” LensTech’s new Digital Surfacing facility operates Essilor’s proprietary and patented Digital Surfacing Process Control (DSPC). A daily quality certification of the process has...
Filed in: Ophthalmic Lenses
Essilor’s Crizal Campaign Raises $20,000

Essilor’s Crizal Campaign Raises $20,000

DALLAS – Oct. 28, 2011 – Essilor of America, the nation’s leading manufacturer of optical lenses, has raised $20,000 for the Foundation of Eye Health Awareness through its recent Crizal® Facebook consumer initiative, “Combat the Enemies of Clear Vision with Captain Crizal.” Throughout the month of October, consumers were invited to visit the Crizal USA Facebook page to defeat the five enemies of clear vision, glare, scratches, smudges, dust and water, through the “Combat the Enemies of Clear Vision with Captain Crizal” Facebook game and sweepstakes. Essilor pledged to donate $5 to the Foundation for each new Crizal USA Facebook page “like” and another $5 when consumers played the game, up to a maximum of $20,000. “Essilor is proud to support the Foundation for Eye Health Awareness, and is committed to furthering the goals of the organization and its efforts,” said Carl Bracy, senior vice president of marketing and new business, Essilor of America. “We are thankful to all those who participated in the promotion to raise these funds to help the Foundation extend awareness about eye health and the importance of yearly comprehensive eye exams.” “We are extremely...
Essilor Partners With Joint Commission On Allied Health…

Essilor Partners With Joint Commission On Allied Health…

DALLAS – Oct. 20, 2011 – Essilor of America, the nation’s leading manufacturer of optical lenses, announces an agreement with the Joint Commission on Allied Health Personnel in Ophthalmology (JCAHPO®), a non-profit organization that provides certification and training for eyecare professionals (ECPs). Through this new relationship, JCAHPO will offer ECP University® course materials in connection with its online training programs, which include the ophthalmology e-learning site ACTIONED®. JCAHPO will have access to more than 80 of the online courses currently being offered by ECP University in its New Dispenser Quick Start and Apollo for Advanced Dispensing Professionals programs. ECP University courses help doctors, practice owners and managers grow their own skills as well as empower their staff to build their practice. “Essilor is pleased to share these valuable education resources with an expanded community of eyecare professionals,” said Jim Yarrish, director of ECP education, Essilor of America. “Through this collaboration with JCAHPO, we hope to further enhance the quality of patient care by fostering eyecare and business skills.” “JCAHPO is committed to providing...
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