Tag Archives : Vision Expo

Enjoy Carnival All Year Along With Jimmy Crystal

Enjoy Carnival All Year Along With Jimmy Crystal

A&A Optical introduces Carnival, a bright, fun-loving pattern from the Jimmy Crystal collection. Carnival is inspired by the vibrant colors and energy found in Rio’s Carnival. Accessory pieces are offered to our ECPs in effort to enhance the product and brand and create excitement at point-of-sale. The accessories provide the practice another opportunity to create add-on sales. We had introduced this frame at Vision Expo and it will be in stock this week. Here is the information associated with our new sun frame release, JCS911 and the Carnival line (attached). Sun frame style, JCS911: Hand set Swarovski crystal elements Acetate frame with polarized lenses Size: 59-16-130 Accessory pieces include: clutch bag, necklace and watch Accessories are offered free with minimum purchase from the Jimmy Crystal eyewear collection or can be purchased individually For more information visit www.aaopticalco.com
Filed in: Eyewear, Sunwear
Newest Lisa Loeb Eyewear Styles

Newest Lisa Loeb Eyewear Styles

Classique Eyewear is proud to debut the newest Lisa Loeb Eyewear frame styles at the Vision Expo show in New York. The Newest frame styles are edgier and more refined, yet still incorporate Lisa Loeb’s signature and iconic cat-eye and retro shape. These styles have a new design element; a unique marbelized purple temple tip, shaped as a guitar pic, which represents Lisa Loeb’s musical persona. Fans have eagerly awaited an LL sunglass style, and Classique Eyewear is proud to unveil this addition to the collection. Encompassing her signature cat-eye look, this style is available in both sunwear and optical, and it is labelled ‘Cake and Pie’, after Lisa’s album title. The high quality materials include acetate, metal and a combination of both. The color palettes include classic shades with pops of vibrant color, accentuated with minimal temple details. The newest styles are available in four color variations per style. The styles are named after Lisa Loeb’s song titles, and the colors represent her love for food and the culinary arts. The new styles are available in larger eye sizes, to fit more faces. These new frame styles remain true to the essence of the collection, with...
Filed in: Eyewear
Villa Eyewear Presents Rye&Lye Collection

Villa Eyewear Presents Rye&Lye Collection

The new eyewear collection gets inspiration from the parks and the theaters of Manhattan. For both New Yorkers and tourists these are places where you can escape the daily grind; for our designer it is a place of inspiration. Like in a movie where the characters take turns, Rye & Lye, constitutes the storyboard. Actually this brand knows how to seize the best in people, reserving a leading role also to those who live the simple daily life with a low profile. In this creative process we photographed different characters and personalities, we involved the biologist, the bookmaker, the free climbers, the financial man, the rescue divers, the architect, the creative director, model, and the traveler. This season we got to know two other outstanding personalities: a rugby player who lives in the team philosophy, and a research photographer that through lights and shadows conveys her eros in a provocative and poetic way. It was another powerful and intense experience, which makes  Rye & Lye a sort of trend and sensation seeker. Rye & Lye is becoming a family of characters and ideas to make their mark in time. 9...
Filed in: Eyewear
Villa Eyewear Introduces X-iDE

Villa Eyewear Introduces X-iDE

The new eyewear collection is inspired from the most hidden streets of Manhattan. Every Manhattan street has profound significance and touches the heart of many humans from all over the world. The designer sits down in a corner to admire the lives of different cultures coming together; getting inspiration that translates into new hues. 15 new styles: Villa Eyewear presents you an Italian translation of the multicultural trends from the streets of the Big Apple. From the revisited X-Retro to the modern X-Original shapes with new color combinations that include deep blues, translucent reds and a marbled purple.                   Look for the new X-iDE eyewear at these events: SECO Booth # 1257 MIDO Hall 24 Booth #U17 Vision Expo The Galleria G104
Filed in: Eyewear
Guide Dog Foundation Names Puppy, “Marchon”

Guide Dog Foundation Names Puppy, “Marchon”

Melville,  NY  (June  28, 2011) – Marchon, known as one of the world’s most prominent  eyewear  companies,  is  now  also  the  name  of  a furry black lab/golden cross with a pink collar! Born  on  April  5,  2011,  the  Guide Dog Foundation named the sweet puppy “Marchon”  to  show  their  appreciation  to Marchon and their accounts for their  continuous  support  at  the  Vision  Expo  East and West shows, and generating over $100,000 in monetary contributions. “Every  project  we  work  on with the Guide Dog Foundation is rewarding in itself.  To  now  be an even greater part of their family and have a future guide  dog  bare  the Marchon name, is a proud moment and we are honored by the  Foundation’s  gesture,”  said  Claudio Gottardi, Marchon President and CEO. Since 1946, the Guide Dog Foundation has provided guide dogs free of charge to  blind people who seek enhanced mobility and independence. Students come from  all over the United States and many foreign countries to attend small classes  and  individualized  instruction often attracting students who may have  special  requirements. The Guide Dog Foundation...
Filed in: Eyewear, Industry Info
Carson Kressley To Guest Emcee Safilo USA Fashion Show

Carson Kressley To Guest Emcee Safilo USA Fashion Show

PARSIPPANY, NJ – March 10, 2011 – Carson Kressley, renowned stylist, television star and host of the new make-over show Carson-Nation on the OWN network and co-host of Your OWN Show: Oprah’s Search for the Next TV Star, will again serve as the celebrity guest emcee of Safilo USA’s Spring/Summer 2011 fashion show at Vision Expo East.   (Safilo Booth # 3549) Kressley will emcee the Friday, March 18th and Saturday, March 19th fashion shows at 11:00 a.m., 12:30 p.m. and 2:30 p.m. featuring runway looks from Safilo’s diverse portfolio of fashion brands including Alexander McQueen, Dior, Giorgio Armani, Gucci, Hugo Boss, Marc Jacobs, MaxMara, Tommy Hilfiger (launch collection) and Valentino to name a few.  The fashion shows continue on Sunday, March 20th with the same show times.  All fashion shows will be held in the Safilo USA booth (#3726). “We are thrilled to welcome back Carson Kressley to guest emcee our Friday and Saturday Vision Expo East fashion shows.  Carson’s larger-than-life personality, coupled with his insightful fashion commentary, will again add to the excitement of the fashion shows and other activities taking place in the Safilo USA booth,” said Robin...
Filed in: Eyewear, Industry Info
Safilo USA Booth (#3549) Offers Activity For Vision Expo East

Safilo USA Booth (#3549) Offers Activity For Vision Expo East

PARSIPPANY, NJ – March 10, 2011 – Safilo USA (booth #3549) has many exciting things in store for this year’s Vision Expo East attendees including fashion shows, a photo booth, ping pong and new product launches: EXCEED THE LIMITS OF POLARIZATION WITH CARRERA X-CEDE ™ Safilo USA unveils one of the most technologically advanced color enhancing polarized lens offerings in the marketplace with the new Carrera X-Cede lens collection.  X-Cede lenses combine a best-in-class new proprietary and patented technology – powered by NXT™ – with the legendary and iconic frame styling made famous by Carrera.  Visit the Safilo USA booth for a completely unique viewing experience and see why Carrera X-Cede truly offers “not just more light. More life.” TOMMY HILFIGER LAUNCH:  Vision Expo marks the official launch of Safilo Group’s Tommy Hilfiger optical and sunwear collections.  To celebrate, join Safilo for a leisurely game of ping pong, a favorite all-American sport of The Hilfigers, or have your portrait taken in the Tommy Hilfiger photo booth and leave with a framed momento. SAFILO USA FASHION SHOW Carson Kressley, renowned stylist, television star and host of the...
Vision Expo East Courses to Help ECPs Build Business Strategies

Vision Expo East Courses to Help ECPs Build Business Strategies

NORWALK, Conn.—Vision Expo’s innovative business-focused continuing education program is back again this year with the Visionomics program offering ECPs more than 55 hours of courses on managing for profitability and using technology to grow their business. “The value of the continuing education programs offered at Vision Expo East is what sets it apart from other conferences in the field,” said Kirk Smick, OD, FAAO, chairman of the International Vision Expo Conference Advisory Board. “The programs offered provide individuals and practices innovative business strategies that help maintain and grow their business success.” This year’s show offers more than 60 new and exclusive courses. Visit the Vision Expo website for details on CE credit approved classes including business-oriented ABO and/or COPE approved courses. Also new this year to Expo is the Management & Business Academy (MBA) created by CIBA Vision and Essilor and endorsed by the American Optometric Association (AOA). The acclaimed MBA program utilizes quality content and dynamic speakers and will now be available to all eyecare professionals—and their staff—at the show....
Mobile Technology to Power Show Floor Navigation at Vision Expo East

Mobile Technology to Power Show Floor Navigation at Vision Expo East

NORWALK, Conn.— Due to the renovation of the Jacob K. Javits Convention Center some show features will be relocated to new and improved space within the Javits Center, and show navigation will be enhanced by increased directional signage and the use of the latest technology, according to Expo organizers. “Using technology will help us ensure that Expo East attendees have an enjoyable, productive and seamless show experience,” said Tom Loughran, vice president for Reed Exhibitions. “In addition to using more signage, we are excited about the user-friendly Vision Mobile app and mobile website that offer virtual and live help on the show floor.” Via a mobile device, attendees can integrate all their pre-show efforts made through their “My Show Planner” account, as well as explore exhibitor show specials and quickly navigate the show floor with the interactive map found through the application on their device. Attendees can access Vision Mobile by signing up here. On the Expo East show floor and throughout the conference areas, attendees also will see Mobile Geniuses walking around the Javits Convention Center ready to provide the location...
Filed in: Technology
Show Organizers Offer Optometry Student Grants to Attend Vision Expo

Show Organizers Offer Optometry Student Grants to Attend Vision Expo

NORWALK, Conn.—International Vision Expo & Conference is offering third- and fourth-year optometry students within 22 American Optometric Student Association (AOSA) schools of optometry the opportunity to win a $1,000 grant to attend either International Vision Expo East 2011 in New York City or International Vision Expo West 2011 in Las Vegas. There will be one $1,000 winner from each school in 2011. In order to be considered for one of the grants, students must submit a 500 word essay describing their awareness of trade shows targeting eyecare professionals and the importance of these shows for their career. The essay should also address how attendance at Vision Expo will benefit their future career. Winning applicants will participate in the student focus group for the Vision Expo shows. This focus group will address the needs of Optometry student attendees at the Vision Expo shows and will offer show organizers suggestions on special events and programs for students and young ODs. The application process will be entirely online. Details can be found here. The deadline for scholarship applications is Feb. 13, 2011. Winners will be announced on Feb. 15, 2011...
Filed in: Industry Info
Shop ClearVision for Remarkable Frames & Fabulous Show Specials

Shop ClearVision for Remarkable Frames & Fabulous Show Specials

Hauppauge, NY – February 2011 – Need another reason to stop by the ClearVision booth? Not only are a stylish assortment of brand new styles being showcased, but come see the amazing array of sensational show specials being offered with qualifying orders! ClearVision will have on display a remarkable collection of frames for all your customers’ needs, including exciting new products from the sophisticated BCBGMAXAZRIA, the modern, yet refined Cole Haan, the sport-inspired IZOD and more. ClearVision will also be featuring jaw-dropping show specials that are sure to please just about everyone. Highlights include: Purchase 36 pieces (net) and receive a ClearVision Eco-conscious tote, ClearVision T-Shirt, Op Water Bottle and Cole Haan Wallet. Purchase 60 pieces (net) and receive your choice of an Amazon Kindle 3G + WiFi or a Flip MinoHD Video Camera. Purchase 80 pieces (net) and receive your choice of an iPod Touch (32 GB) or Bose® QuietComfort® 15 Acoustic Noise Cancelling® Headphones. Purchase 100 pieces (net) and receive your choice of an Xbox 360 w/ Kinect (250GB) or Bose® SoundDock® Portable digital music system. In addition, ClearVision will be offering New Account and...
Filed in: Eyewear
Come See Why Everyone Is Buzzing About Clearvision

Come See Why Everyone Is Buzzing About Clearvision

Hauppauge, NY – February 2011 – When attending Vision Expo East this year, there is one booth you shouldn’t pass by – ClearVision Optical’s innovative booth #3017.  Come and get the exclusive inside look into what this leading optical company is all about and what it can do for you!!! A product display of more than 20 amazing new styles for attendees to see (and try on) plus a launch of over 30 brilliant new suns are just icing on the optical cake.   This year, ClearVision is pulling out all stops and will unveil an exciting and interactive in-booth concept – Tech Lounge, a social gathering place to experience ClearVision Optical like never before. In addition, ClearVision will be featuring and hosting exciting daily events and much more, so don’t miss out! Some in-booth highlights include: Be social and swing by the Tech Lounge. Here, attendees can immerse themselves in ClearVision’s ever-expanding world of social media, including the company’s popular Facebook page, plus be the first to preview exclusive new videos about ClearVision dynamic products, brands and spot-on style trends. Social Media 101! The Tech Lounge will also be...
Filed in: Marketing
Transitions to Sponsor a Spanish-Language Education Track at Vision Expo East

Transitions to Sponsor a Spanish-Language Education Track at Vision Expo East

PINELLAS PARK, Fla.—Transitions Optical, Inc. has announced that it will once again support a Spanish-language education track during International Vision Expo East, to be held March 18 to 20 at the Jacob J. Javits Center in New York City. This is the second year that Spanish-language courses will be offered to event attendees. Six new courses—all approved for ABO credit—will be delivered on Friday and Saturday as part of the Vision Expo East conference program. The track is open to all eyecare professionals who speak Spanish, either fluently or conversationally, from both the U.S. and Latin America. Course topics will range from incorporating the latest eyewear technologies, to practice-building and dispensing tips. “With the Hispanic population estimated to comprise one-fourth of our nation over the next two decades, more eyecare professionals are choosing to become bilingual—or are hiring a bilingual staff—and appreciate the opportunity for education in Spanish,” said Manuel Solis, multicultural marketing manager, Transitions Optical. “We are pleased to provide this opportunity by supporting the Spanish-language track at Vision Expo East for a second...
Filed in: Industry Info
Galleria and The Underground Move to New North Hall in Javits Center for Vision Expo East

Galleria and The Underground Move to New North Hall in Javits Center for Vision Expo East

NORWALK, Conn.—Organizers of International Vision Expo & Conference East (Conference: Wednesday, March 16 to Sunday, March 20; Exhibition: Friday, March 18 to Sunday, March 20) in New York City, announced that two of the show’s key features, Galleria and The Underground, will relocate to the Javits Center’s brand new North Hall. The new North Hall is located closest to West 39th Street, and convenient for the shuttle bus and taxi drop offs. The North Hall is large, bright and column free, offering a boutique-like setting in which customers can see the latest eyewear fashion trends and the work of new designers all in a one-stop-shopping experience, organziers said. Recently completed as part of a four-year Javits Center renovation project, The North Hall includes state-of-the-art upgrades and installation of the largest green roof in the Northeast. “The atmosphere in The North Hall is stimulating and inviting,” said Val Scott, Reed Exhibitions’ vice president of strategic accounts. “The open floor plan and white walls create an energetic vibe of creative design and décor and is a refreshing change for Galleria and The Underground exhibitors, as well...
Filed in: Industry Info
Kenmark to Give Away Vera Wang Runway Necklaces at Vision Expo East

Kenmark to Give Away Vera Wang Runway Necklaces at Vision Expo East

LOUISVILLE, KY, February 8, 2011 – The Kenmark Group is giving away a Vera Wang Necklace from her Runway Show at Vision Expo East. Vision Expo East attendees are invited to visit the Kenmark booth, #3520, to view Vera Wang’s jewel-inspired eyewear collection and to register to win one of two exquisite Vera Wang Necklaces – straight from her Spring 2011 runway!  This iconic necklace combines luxurious oversized round solitaires with a modern multiple rope chain for a bold yet feminine look.  Designed exclusively by Vera Wang for her runway, this necklace makes a statement from black tie to casual daytime wear. Diamond shaped entry forms will be tied to Vera Wang Gift Bags free to all attendees upon entering the Vision Expo East Exhibitor Hall.  To enter the giveaway, customers just fill out the form and return to the Kenmark booth.  Reusable Vera Wang Gift Bags will be available all three days while supplies last.   Additional entry forms will be available at the booth. The winner will be announced on March 23, 2011 on facebook and twitter.  No purchase necessary to win. About Kenmark Group Kenmark Group, an employee owned company, designs, markets and distributes eyewear...
Filed in: Eyewear, Industry Info
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