Tag Archives : Vision Expo East

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and in compliance with the guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign...
Filed in: Eyewear
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Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Vision Expo East 2015: Safilo Group Presents Its New Eyewear Collections

Safilo Group, the leading international premium eyewear brand, confirms its participation in the 2015 Vision Expo East, the world’s largest and most prestigious optical trade show in the U.S. (held March 20- 22 at the Jacob Javits Center in New York City). The Group’s booth is #3548. This year, Safilo shakes up the world of eyewear with the new KIDS BY SAFILO collection: a revolutionary project dedicated to children ages 0 to 8 years and based, for the first time ever, on a medical-scientific approach to better meet children’s eyewear needs. Manufactured using advanced technologies and avant-garde materials, the KIDS BY SAFILO glasses were developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and WSPOS (World Society of Pediatric Ophthalmology and Strabismus). This new eyewear line is specifically designed to meet children’s needs in terms of safety, stability, lightness, strength and aesthetics. Carrera, the legendary brand owned by the Safilo Group and a symbol of design, innovation and quality, will be given a place of honor this year at Vision Expo East. Carrera’s new brand platform and “Out There” campaign will premiere at the show with...
Filed in: Eyewear
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New A&A Optical Collection – SeventyOne™

New A&A Optical Collection – SeventyOne™

A&A Optical announces the launch of new eyewear collection, SeventyOne™, An ode to yesteryear, SeventyOne™, named for the inception year of A&A Optical, features adult eyewear styles for the millennial demographic that will release nationwide in April 2015. A nod to indie‐prep style, SeventyOne™ is engineered for the millennial market with timeless shapes, organic color variations, and a unique fusion of materials and textures. Metal frames crafted with distinctive color stories, and acetate frames welded with bold metal accents are the collection’s signature style. Robert Liener, A&A Optical President and CEO, is excited about the brand launch: “Near and dear to me, since 1971 is the year A&A Optical was founded, this house created collection will be a great addition to the family of brands that A&A has been known for, for over 44 years. ” Robert describes the collection: “The target demographic for the SeventyOne™ eyewear collection is the millennial generation, older teens through post college age. The styles in the collection are hip, bold colored, high quality, and competitively priced. Thus far, feedback about the collection has been amazing.” A&A...
Filed in: Eyewear
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The House Of Tura Celebrates Its Distinct Brand Personalities  At Vision Expo East

The House Of Tura Celebrates Its Distinct Brand Personalities At Vision Expo East

Tura Inc., the inventor of fashion eyewear in 1938, is excited to celebrate its distinct brand personalities at Vision Expo East with special models and enticing promotions. The Company will highlight their namesake collection Tura, along with Humphrey’s and TITANflex. Each brand will have section at the booth that will focus on bringing its personality and history to life through enticing visual displays accentuating the collection’s positioning. Additionally, Tura Inc. designed an exclusive promotional package for their customers: Arrive at Tura Booth #4608 as a new account and ask about our New Door promotion. Interested in adding one of our brands? Ask about our Add-A-Brand program. And if you are one of our many customers who would like to receive a special for purchasing during Expo ask how you can receive one of our fabulous gifts with a qualifying purchase. But no matter who you are – bring your creative mood and enjoy some time designing a frame with one of our designers – each frame entered has a chance to be a part of our Tura 2016 collection. TURA Tura’s eponymous house brand continues to carry on the tradition of crafting fashionable accessories for the face by...
Filed in: Eyewear
Zyloware Launches Brand New Booth At Vision Expo East

Zyloware Launches Brand New Booth At Vision Expo East

Donʼt miss out on your chance to win amazing raffle prizes exclusively at Zyloware Booth #4753! On Friday, March 20th, Zyloware will be raffling off a 24” HDTV! On Saturday, March 21st, Zyloware will be raffling off a set of Beats By Dre headphones! On Sunday, March 22nd, Zyloware is raffling off an authentic Randy Jackson guitar signed by Randy himself! Simply stop by the booth to participate! The time has come! Itʼs finally here and we canʼt wait to show off our brand new, state-of-the-art Vision Expo East booth! In the last few years, Zyloware has continued to grow and expand. The new booth is a part of a major reinvestment for Zyloware proving that we are ready to deliver even better specialized services to retailers that do business with us. Stop by and join the Zyloware family in celebrating our new booth and take advantage of great show specials and promotions! Be the first to see the very special new Leon Max Limited Edition. Filling a niche in the market, this collection represents high-end luxury eyewear at an affordable price. With attention to detail, unique beveling and architectural inspirations, the collection combines unique designs including rich materials and...
Filed in: Eyewear
Style Editor Bobbie Thomas To Emcee The Safilo USA Fashion Show At Vision Expo East

Style Editor Bobbie Thomas To Emcee The Safilo USA Fashion Show At Vision Expo East

Bobbie Thomas, author of the bestselling book, The Power of Style: Everything You Need to Know Before You get Dressed Tomorrow, and Style Editor for NBC’s TODAY show will serve as the celebrity guest emcee of Safilo USA’s Spring/Summer 2015 fashion show at Vision Expo East where the latest trends in eyewear and fashion will be showcased. (Safilo Booth # 3548) Thomas, who has shared fashion, beauty and lifestyle advice on nearly 500 Today show segments, including her weekly “Bobbie’s Buzz,” will announce the Friday, March 20th and Saturday, March 21st fashion shows at 11:00 a.m., 12:30 p.m. and 2:30 p.m. featuring runway looks from Safilo’s diverse portfolio of fashion brands, including Banana Republic, BOSS, BOSS Orange, Gucci, Jack Spade, kate spade new york, Marc by Marc Jacobs, Max Mara and Tommy Hilfiger. New this year, will be adult and and kids proprietary looks from SAFILO, Kids by Safilo (launching May 2015), Carrera and Polaroid. The fashion shows continue on Sunday, March 22nd with the same show times. About Safilo Group Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium sector for...
Filed in: Eyewear, Industry Info
Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

After a successful showing at Vision Expo East, Tura Inc., the inventor of fashion eyewear in 1938, brings its alluring displays and iconic collections to Vision Expo West. Tura Inc. is known for crafting eyewear using high quality materials and craftsmanship, at competitive price points. The Company will highlight their namesake collection Tura, along with latest frames from Brendel, and Ted Baker. Each brand will have a section at the booth that will focus on bringing its distinct DNA to life through enticing visual displays accentuating the collection’s positioning. Additionally, Tura Inc. has designed special promotions that will entice qualifying customers. Tura Tura will showcase the “Tura Legends Collection”, a series of retro-inspired frames that pay homage to the brand’s history. These frames put a fresh spin on iconic designs from the golden age of glam. Revamped with a modern edge, the “Legends Collection” offers luxurious elegance for today’s sophisticated woman. All styles are made in Europe or Japan, and feature the highest quality materials. With this featured collection, Tura now brings fashion full circle. So the woman who wears Tura can feel like a legend...
Filed in: Eyewear
HOYA Distortion-Free Optics Voted “Best New Product” at International Vision Expo East

HOYA Distortion-Free Optics Voted “Best New Product” at International Vision Expo East

HOYA’s Distortion Free Optics™ with the Avantek Mounting System® was voted “Best New Product” at International Vision Expo East. The unique system allows ECP’s to demonstrate the finest optical lens technology available today while at the same time getting the patient to immediately relate to the visual experience. This is the product’s second generation and its second win of this award. Research from independent eye care providers lead to the style innovations showcased with plans to bring them to market later this year. “Designed and styled to compete with high-end rimless lines of eyewear, the HOYA DF complete Vision System gives ECPs an opportunity for the first time to show the impact on lens design, based on the materials, AR treatment and mounting approach,” said Barney Dougher, President and CEO of HOYA Vision Care, North America, “It is not often ECPs can naturally steer the conversation to all of those factors and now they can. Annual consumer studies from The Vision Council consistently tell us that “scratch resistance” and “lightweight” are two of the top three attributes patients want in their eye wear – HOYA DF delivers on both counts.” Every...
Filed in: Ophthalmic Lenses
Zyloware Eyewear Expands To Canada

Zyloware Eyewear Expands To Canada

Zyloware is extremely proud to announce the expansion of Zyloware Eyewear into Canada; Zyloware has opened up a subsidiary Zyloware Eyewear Canada ULC and has appointed Sandra Laramee as its National Sales Director for Canada. Zyloware Canada plans on selling nationwide and is beginning by selling in Ontario. For over 50 years, Zyloware has served the Canadian market with a strong brand presence including Sophia Loren, Stetson, Randy Jackson, Daisy Fuentes, Invincilites, Project Runway and Red Lotus. Christopher Shyer, Zylowareʼs President, enthusiastically commented on our expansion stating, “After carefully reviewing the territory, our team has selected the brands and styles best suited for the Canadian market. We are especially eager to start working directly with the Canadian optometrists that have been purchasing our frames for years.” James Shyer, Zylowareʼs Chief Operating Officer, further comments, “Since we have moved to our state-of-the-art facility in Port Chester three years ago, we have been able to grow and prosper. We are now prepared to expand with excellent service. What makes this all possible is the commitment and generosity from our customers.” Sandra Laramee...
Filed in: Eyewear
Safilo Celebrates 80-Year History With  New Marc Newson Capsule Collection

Safilo Celebrates 80-Year History With New Marc Newson Capsule Collection

Safilo Group, the leading international premium eyewear brand, confirms its participation in 2014 Vision Expo East, the largest and most prestigious eyewear trade show in the U.S. optical fair (held March 28-30 at the Jacob Javitz Center in New York City). The Group’s booth is #3548. 2014 marks the 80th anniversary of Safilo: a history of longstanding passion, innovation and design that is trusted all over the world as a shining example of excellence, skillful craftsmanship and savoir-faire. Safilo continues to build on its heritage, constantly enriching it with cutting-edge technology and avant-garde design, yet staying true to its origins and tradition and will showcase, once again, a multitude of breakthrough innovations in terms of the latest fashion trends, shapes, colours and details. On the occasion of this important 80th anniversary milestone, Safilo Group is pleased to welcome visitors to its booth to view the Safilo by Marc Newson capsule collection as well as the U.S. launch collections of Bobbi Brown, Fendi, HUGO, Jack Spade, Polaroid Kids and Polaroid Suncovers and the not-to-be-missed Safilo Spring/Summer Designer Fashion Show featuring the hottest runway looks and eyewear...
Filed in: Eyewear
ClearVision Sets The Stage for Innovation with Daily In-booth VEE Events!

ClearVision Sets The Stage for Innovation with Daily In-booth VEE Events!

ClearVision Optical sets the Stage for Innovation at this year’s Vision Expo East (Booth #4421) with daily in-booth demonstrations and midday interviews with key influencers. Following is a sneak peek into the events held on the Stage for Innovation that you won’t want to miss: Friday, March 28; 3D Printing Demonstration ClearVision welcomes world leader in the 3D printing arena; Stratasys, for a full day of interaction, 3D printing/scanning demonstrations and rapid prototype sampling. From 1:00 – 1: 30 p.m., listen to a dynamic conversation, moderated by industry insider Cathy Ives, between Stratasys’ Director of Marketing, Bruce Bradshaw, and ClearVision‘s President, David Friedfeld as they discuss how 3D printing is impacting the optical industry, the evolution of the technology, and what the future holds. Gain one-on-one access to Bradshaw and Friedfeld after the conversation to further instigate the topic. Here’s a preview of what you can expect. Be prepared to Be Inspir3D: http://youtu.be/3X8MLy5kj_E. Saturday, March 29; Eyewear Personalization & Men’s Fashion Trends Join us to learn about eyewear personalization through a full-day of demonstrations and interaction....
Filed in: Eyewear
Modern Optical Debuts New Styles & Helps Fight Hunger At Vision Expo East

Modern Optical Debuts New Styles & Helps Fight Hunger At Vision Expo East

Value eyewear leader Modern Optical International invites ECPs to help celebrate its 40th Anniversary! Join the fun at Vision Expo East with our expanded, new Booth #4953. Modern will introduce 108 new styles and help fight hunger in America, all while offering “ModMoney” up to $200! New Releases: Modern Optical sets a new standard for the value eyewear market with its 108 new styles. Fashionable, affordable designs that align with today’s trends can be found throughout our collections. Discover vibrant colors of the season and tasteful embellishments in a broad selection of shapes and sizes. Backed by solid warranties and razor sharp pricing, value eyewear has never looked so good. Fight Hunger in America: Modern Optical International will continue its tradeshow initiative (launched at Vision Expo West) of fighting hunger in America through support of FEED Projects, an organization committed to ending hunger. Eyecare professionals attending Vision Expo East are invited to participate in this important project that helps children and their families across America receive healthy, nutritious food. With a purchase of ten or more frames from our Modern Art, GVX, Modz Titanium and...
Filed in: Eyewear
New Brands & Refined Licensed Collections at VEE From ClearVision

New Brands & Refined Licensed Collections at VEE From ClearVision

Booth #4421 is this year’s must-visit space at Vision Expo East, as ClearVision Optical, launches two unique brands, unveils new design directions for premium brands, and offers exclusive show specials. Following is a sneak peek: Preview IZOD personalized eyewear: For the first time, see our exclusive new collection for IZOD. This limited edition collection provides a classic look with an unexpected twist. Four different clear acetate front shapes marry with 9 different temple colors. Mix and match front shapes with individual colored temples. A custom display and in store materials will also be available. PuriTi, our new 100% Titanium Collection! See firsthand what all the buzz is about. The collection offers high quality materials in a competitively priced, private label collection, while providing the hypoallergenic, anti-corrosive benefits associated with titanium. Sold with a suite of in store merchandising materials, it’s a must see. BCBGMAXAZRIA transformed for 2014! The newest releases from BCBGMAXAZRIA complete the update of this iconic fashion collection. Newly refined shapes and colors express the fashion forward brand as never before. Sleek, directional silhouettes,...
Filed in: Eyewear
McGee Wins Vision Choice Award At VEE

McGee Wins Vision Choice Award At VEE

                The McGee Group was honored to receive the Vision Choice Award for Best New Product exhibited at Vision Expo East. The Badgley Mischka eyewear and sunwear collections were on display throughout the show in the New Product Gallery, and attendees voted for their favorite new product. We are thankful for this honor, and proud to translate Badgley Mischka’s signature runway looks into romantic, feminine eyewear. For more information visit www.mcgeegroup.com
Filed in: Eyewear, Industry Info
Go Geek Chic With Danny Gokey Sun

Go Geek Chic With Danny Gokey Sun

Match Eyewear’s introduction of Danny Gokey Sun at Vision Expo East was not only the debut of a new collection but also a new target audience for the brand – the sun wear line is designed for both men and women. Though originally launched as a men’s collection, the Danny Gokey ophthalmic models have always had a strong female following. Credit the contemporary retro styling, the continued popularity of Geek Chic, or the huge female following of the American Idol finalist, but the collection has always had a unisex appeal. In fact, the ophthalmic collection has recently been extended to include ladies’ styles. ‘We found that a significant percentage of sales could be attributed to women,’ says Match Eyewear President Ethan Goodman. ‘We are excited about the new women’s looks, but the sun wear collection was definitely created with universal appeal in mind.’ The four launch models from Danny Gokey Sun reflect a modern interpretation of vintage charm, speaking directly to the classic, genuine and unique style of the brand and delivering effortless cool to men and women, between 18 and 35. A quaint round eye shape is updated with uplifted corners, subtle metal accents...
Filed in: Eyewear
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