Tag Archives : Vision Expo West

‘Think About Your Eyes’ Promotes Partners, Importance of Eye Health at Vision Expo West 2014

‘Think About Your Eyes’ Promotes Partners, Importance of Eye Health at Vision Expo West 2014

As part of the affiliate partnership announced earlier this year, the national public health campaign Think About Your Eyes will utilize the high-profile stage at Vision Expo West 2014 to educate attendees on its mission, the impressive progress achieved this year and the importance of continued support from throughout the eye care industry. Members of Think About Your Eyes, a public awareness campaign that educates consumers on the benefits of eye health and the need for annual comprehensive eye exams, will take advantage of the large opportunity for exposure and recognition during the well-attended conference, held in Las Vegas from Sept. 17-20. “Industry relations and partnerships are a tried-and-true way to reach and educate consumers on the importance of vision health and annual exams, and we’re looking forward to engaging our partners at Vision Expo West 2014,” said Ed Greene, chief executive officer of The Vision Council. “This partnership allows ‘Think About Your Eyes’ to better promote its mission and the valued contributions of its industry partners, which will hopefully encourage even more industry involvement in this critical health initiative.” Through its...
Filed in: Industry Info
C&E Vision Helps Members Save Money with Show Specials At Vision Expo West in Las Vegas

C&E Vision Helps Members Save Money with Show Specials At Vision Expo West in Las Vegas

C&E Vision, one of the industry’s largest optical buying groups, will be introducing Show Specials at Vision Expo West in Las Vegas. C&E Vision is excited to offer attendees a chance to enhance their savings while purchasing new frames for their eye care practices. The Show Specials will provide opportunities for members to receive additional terms, cash back and a chance to win a 40” television. “C&E members have come to anticipate our Show Specials to help them make the most of their Vision Expo experience. This year is no exception,” said David Carneal, Director of Buying Group Relations. He continues with, “We are thrilled to be able to offer our members exclusive terms & cash back for their purchases during the show.” By offering terms & cash back, C & E’s Show Specials will also help drive traffic to its vendors thereby affording them an opportunity to showcase their frames while providing additional savings for their customers above and beyond the average sale. Diane Tiberio, Marketing Director of International Vision Expo & Conferences, commented, “We have always appreciated C&E’s efforts to continually support Vision Expo events...
C&E Vision to Hold Members Only Brunch at Vision Expo West 2014 in Las Vegas

C&E Vision to Hold Members Only Brunch at Vision Expo West 2014 in Las Vegas

C&E Vision Buying Group is holding its first “Members Only Brunch” at the Sands Expo Center, Las Vegas Nevada during International Vision Expo West 2014. The Members Only brunch will be held on Thursday, September 18, 2014 from 9am to 11am PST at the Club Vision lounge provided by the International Vision Expo Team. Members of C&E Vision, Arizona Optometric Association, Maryland Optometric Association, New Jersey Society of Optometric Physicians and Pennsylvania Optometric Association will enjoy a variety of complimentary food and beverages to help start their day while learning about the exciting Show Specials offered by C&E Vision during the show. David Carneal, Director of Buying Group Relations for C&E Vision stated “For years we have been attending the International Vision Expo events as an exhibitor but in recent years we have wanted to do more for our membership base. We want to show our members our appreciation for their years of loyalty and business by giving them a bit more while at the show.” C&E Vision also provides its members free exhibit hall passes, discounts on continuing education courses, and access to Club Vision during show hours in addition...
This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

This year, BCBGMAXAZRIA celebrates 25 years of Bon Chic, Bon Genre

Founded in 1989, BCBGMAXAZRIA is a premier fashion brand that blends European sophistication with American spirit, defining a fashion-forward collection for women with a dynamic sense of style. BCBGMAXAZRIA eyewear is a chic, sleek, wearable collection that lets today’s modern woman feel beautiful and effortlessly cool. The latest release includes 8 new models in a selection of powerful statement makers and classic, confident styles, including: BCBG Lanna Think Librarian with Sass. BCBGMAXAZRIA Lanna’s round, uplifting eye shape adds a sexy twist to a classic style. Thin, beautifully curved laminate temples feature the BCBGMAXAZRIA logo bar, plus a playful pop of interior color. Lanna is available in three sophisticated, translucent colors: Eggplant Horn, Smoke Black Horn, and Brown Horn. BCBGMAXAZRIA Noemi BCBGMAXAZRIA Noemi is a full acetate style offering a timeless rectangle front shape in rich, multi-faceted translucent block materials. On trend, fun colors and lacelike patterns give Noemi a youthful touch. Sculpted temples feature the BCBGMAXAZRIA logo bar. Noemi is available in Wine Marble, Black Marble, and Tortoise Multi. BCBGMAXAZRIA Chantal BCBGMAXAZRIA Chantal is the...
Filed in: Eyewear
Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

Tura Inc. Presents Captivating Displays At Vision Expo West With Distinct Brand Personalities

After a successful showing at Vision Expo East, Tura Inc., the inventor of fashion eyewear in 1938, brings its alluring displays and iconic collections to Vision Expo West. Tura Inc. is known for crafting eyewear using high quality materials and craftsmanship, at competitive price points. The Company will highlight their namesake collection Tura, along with latest frames from Brendel, and Ted Baker. Each brand will have a section at the booth that will focus on bringing its distinct DNA to life through enticing visual displays accentuating the collection’s positioning. Additionally, Tura Inc. has designed special promotions that will entice qualifying customers. Tura Tura will showcase the “Tura Legends Collection”, a series of retro-inspired frames that pay homage to the brand’s history. These frames put a fresh spin on iconic designs from the golden age of glam. Revamped with a modern edge, the “Legends Collection” offers luxurious elegance for today’s sophisticated woman. All styles are made in Europe or Japan, and feature the highest quality materials. With this featured collection, Tura now brings fashion full circle. So the woman who wears Tura can feel like a legend...
Filed in: Eyewear
New Glacée Models from Plan “B” Eyewear

New Glacée Models from Plan “B” Eyewear

Go for bold, sophisticated style with the newest release from glacée. These three new, semi-rimless frames are designed to make a statement and inspire, with their bold punches of colour and exquisite design. Beautiful, high-quality epoxies on the 6709 and 6710 create deep, multi-faceted colour. Gold and silver catch and reflect light, drawing the eye. Each of the new models incorporate interesting geometric patterns and designs. The 6716 uses checkerboard on the temples and front, while the 6710 have a shimmery, Aztec feel. Strong shapes, including a cat eye in the 6709, are combined with beautiful colours, like light lavender and matte teal, creating a sophisticated and feminine feel. To see more glacée, visit us at booth #23031 during Vision Expo West. Three metal models featuring a mix of luscious colour, eye-catching epoxies and geometric patterns. For more information visit www.planbeyewear.com  
Filed in: Eyewear
Meet Randy Jackson At Zyloware’s Booth At Vision Expo West

Meet Randy Jackson At Zyloware’s Booth At Vision Expo West

What: Vision Expo West Where: Sands Expo Center 201 E. Sands Ave. Las Vegas, NV 89109 Who: Musician, songwriter, entrepreneur and beloved television personality, Randy Jackson, will be showing off his stylish, masculine and highly successful eyewear at Zyloware’s booth, #18031 When: Friday, September 19, 2014, 12:00PM – 2:00PM Press Event: 2:15PM – 3:00PM For Randy Jackson, life is about taking chances. So take a chance and visit Zyloware’s booth this year at Vision Expo West! ABOUT ZYLOWARE: Since 1923, Zyloware has been a leading American source for eyewear, sunglasses and optical accessories. Priding itself on quality, service and customer satisfaction, Zyloware is the oldest family-operated optical company in the industry and is in its third generation of family management. Known as an optical innovator, Zyloware leads the industry in original product development and branding initiatives with its in-house teams including design, marketing, quality control and customer service. “We attribute our success to our enduring relationships with customers and suppliers. Our longevity is a result of our success.” Brand portfolio includes: Sophia Loren, Stetson, Stetson...
Filed in: Eyewear
Eastern States Eyewear Premieres Six New Chantal Thomass Styles

Eastern States Eyewear Premieres Six New Chantal Thomass Styles

Eastern States Eyewear is proud to introduce six additional optical styles in Chantal Thomass. An esteemed French lingerie brand and designer noted for its feminine, risqué design, Chantal Thomass was first premiered at Vision Expo West of this past year. The current release mixes materials in several styles, with the five of the fronts composed of acetate and one of monel. Design features mimic the lingerie with lace and brocade prints, sleek curves representing the female silhouette, and even temples that resemble a corset. The upswept modified rectangle shapes are a nod to the brand’s vintage influences while still graced with a modern twist. Colors include the brand’s signature black and pink combination, animal prints, and glittery translucent patterns. “Great product has a certain positive energy that is hard to define but easy to spot once you witness people react to it,” explains Jason Shyer, ESE Managing Director. “We are thrilled that Chantal Thomass has so quickly attained this type of acceptance with our customers.” For additional information contact Eastern States Eyewear (800) 645-3710; web site www.eseyewear.com
Filed in: Eyewear
Modern Optical Debuts New Styles & Helps Fight Hunger At Vision Expo East

Modern Optical Debuts New Styles & Helps Fight Hunger At Vision Expo East

Value eyewear leader Modern Optical International invites ECPs to help celebrate its 40th Anniversary! Join the fun at Vision Expo East with our expanded, new Booth #4953. Modern will introduce 108 new styles and help fight hunger in America, all while offering “ModMoney” up to $200! New Releases: Modern Optical sets a new standard for the value eyewear market with its 108 new styles. Fashionable, affordable designs that align with today’s trends can be found throughout our collections. Discover vibrant colors of the season and tasteful embellishments in a broad selection of shapes and sizes. Backed by solid warranties and razor sharp pricing, value eyewear has never looked so good. Fight Hunger in America: Modern Optical International will continue its tradeshow initiative (launched at Vision Expo West) of fighting hunger in America through support of FEED Projects, an organization committed to ending hunger. Eyecare professionals attending Vision Expo East are invited to participate in this important project that helps children and their families across America receive healthy, nutritious food. With a purchase of ten or more frames from our Modern Art, GVX, Modz Titanium and...
Filed in: Eyewear
Optometrist Perspective by Harvey Yamamoto, OD

Optometrist Perspective by Harvey Yamamoto, OD

A giant “Hello” to all of you. March is now here and we are dealing with windy days in my neck of the woods. Trees are tumbling down with many branches falling on the road to work. Some folks have had an entire tree limb fall on their car. Very scary stuff. Hope all is well with my readers. Stay well my friends and most of all, eat healthy and live a long life. New stuff is here. During November of 2013, GP Specialists began their study on their new small iSight Scleral lenses. Many of our doctors have been inquiring about smaller scleral lenses. Our R&D department began to conduct in-house R&D over several months until they came up with the new and exciting 13.4mm scleral lens to go along with their 16.4mm sclerals which have been performing exceptionally well. Never one to be caught sleeping, GP Specialists decided to formulate a smaller version based upon the polynomials of the original design. They incorporated several large scleral experts across the country to evaluate the smaller version. After 4 months of extensive testing, the new sclerals performed flawlessly. New patients have found that the new smaller sclerals were easier to insert/remove and not as intimidating...
Filed in: Editorial
ClearVision’s Exclusive VEW Event: BE Inspir3d!

ClearVision’s Exclusive VEW Event: BE Inspir3d!

For the first time at Vision Expo West, two renowned companies are breaking open the conversation on 3D printing right on the show floor! ClearVision Optical, a 65 year old, family-owned optical company, welcomes world leader in the 3D printing arena; Stratasys, to booth #16087 for a day of interaction, demonstrations and rapid prototype sampling coined Be Inspir3d! All day Thursday, October 3, 2013, in the ClearVision booth #16087, visitors can watch how rapid prototyping is done, interact with 3D printers and speak to 3D experts, as well as leave their own creative thoughts in a new way, right in the ClearVision booth! At 1:30 p.m., the conversation is really sparked by a dynamic discussion between Stratasys’ Director of Marketing, Bruce Bradshaw, and ClearVision Optical’s President, David Friedfeld. Listen in as they tackle tough questions moderated by Frank Giammanco, publisher at VCPN, such as how 3D printing is impacting the optical industry, the evolution of the technology and what the future looks like for the multi-billion dollar optical industry. This never before discussion will leave no subject untouched including insights into costing, materials and manufacturing. After...
Filed in: Eyewear, Industry Info
Moder Optical & FEED Projects Join To Fight Hunger

Moder Optical & FEED Projects Join To Fight Hunger

In addition to debuting over 60 new frame styles and a brand new booth at Vision Expo West this year, value eyewear leader Modern Optical International will also fight hunger in America. In celebration of its new booth (#13026) at Vision Expo West, Modern Optical International will give back by fighting hunger in America through its support of FEED Projects, an organization committed to ending hunger. Eyecare professionals attending Vision Expo are invited to partake in this important initiative that helps children and their families across America receive healthy, nutritious food. With a purchase of ten or more frames from our Modern Art, GVX, Modz Titanium or Modz Flex Collections, show attendees will receive this “FEED USA 10” tote which provides10 meals to children and their families. This is a wonderful opportunity for ECPs to support communities in need from coast to coast. Ken Weissman, President of Modern Optical International, describes the significance of this initiative: “Hunger is a serious problem facing 49 million Americans every day. It negatively impacts people’s health, including their vision. Because so many eyecare professionals rely on our frames for their...
Filed in: Eyewear, Industry Info
Modern Optical’s New Brochure Showcases 62 New Styles

Modern Optical’s New Brochure Showcases 62 New Styles

Value eyewear leader, Modern Optical International, introduces 62 new frame styles for Fall/Winter 2013. Modern Optical’s New Releases Brochure showcases 62 brand new eyewear styles for men, women and children. Value eyewear has truly never looked so good! Get ready for an abundance of wearable on-trend designs featuring colorful patterns, beautiful embellishments, and unique textures. Women’s styles boast rich colorations and feminine silhouettes including flattering cat-eyes and softened square fronts. Look for tasteful design details on the temples that range from sophisticated baguettes to playful animal and artisanal patterns. Seasonal hues of burgundy and other earth tones appear throughout the collections. Men, too, will find many retro-inspired designs, often with bolder, more angular shapes. Abstract patterns in classic autumn shades create an updated masculine style. Kids’ eyewear continues to mimic those of adults. Colorful options and trendy styling will make these frames a popular choice for the younger patients. With these 62 new releases, Modern Optical’s product selection now exceeds 800 styles, a comprehensive assortment of value eyewear to offer today’s “modern...
Filed in: Eyewear
Adrienne Vittadini Brings The Colors Of Fall & Winter To Life

Adrienne Vittadini Brings The Colors Of Fall & Winter To Life

The AV Studio brand launch is not the only excitement Match Eyewear is bringing to Vision Expo West. The much anticipated Fall/Winter Collection from Adrienne Vittadini Eyewear will also debut with 10 new ophthalmic styles. Inspired by the warmth and variety of the season, the Fall/Winter Collection brings a rich color palette and thoughtful details to sophisticated silhouettes for a fresh yet timeless elegance. Taking inspiration from the romantic allure of the latest sportswear and accessory lines, the new eyewear styles embrace the accessible luxury of the Adrienne Vittadini brand. “The provocative blend of colors, accents and proportions adds an intriguing appeal to the classic polish and refinement that defines the Adrienne Vittadini collection,” says Ethan Goodman, President of Match Eyewear. Delicate semi-rimless models 1118 and 1124 receive depth and dimension from iridescent mosaic patterns, sculpted metal detailing and subtle AV logo emblems on smooth zyl temples. Acetate styles 1126 and 1128 each feature striking eye shapes complimented by exquisite temple treatments adorned with premium Swarovski crystals. Adrienne Vittadini Eyewear is carefully crafted from...
Filed in: Eyewear
Discover ClearVision’s New In-Booth Experience At Vision Expo West

Discover ClearVision’s New In-Booth Experience At Vision Expo West

This year at Vision Expo West Booth #16087 expect to find an array of new releases from ClearVision Optical’s optical and sun collections, plus shop-worthy show specials, giveaways, and a new thought-provoking, mentally stimulating in-booth experience that will be unveiled on the show floor (details to come!) Following is a sneak peek as to what optical enthusiasts will see in the ClearVision booth: ClearVision launches DuraHinge™ frames, exclusively from the ClearVision Collection. Offering tough guy strength with a touch of style, the DuraHinge technology features a proprietary 5 barrel hinge that offers superior strength with the added flexibility of a spring hinge, yet it’s not too bulky or heavy on the face. DuraHinge launches with 3 styles, with more being added in Spring 2014. BCBGMAXAZRIA continues its new design direction as it reveals its Fall 2013 release with an assortment of tailored chic, weekend casual, and glam night-on-the-town styles – all inspired by beautiful BCBG apparel. Expect to see a vibrant color palette of blue, red and purple in designs that range from powerful statement-makers to classic, confident styles. This release also introduces the...
Filed in: Eyewear, Industry Info
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