Tag Archives : Vision Expo West

Moder Optical & FEED Projects Join To Fight Hunger

Moder Optical & FEED Projects Join To Fight Hunger

In addition to debuting over 60 new frame styles and a brand new booth at Vision Expo West this year, value eyewear leader Modern Optical International will also fight hunger in America. In celebration of its new booth (#13026) at Vision Expo West, Modern Optical International will give back by fighting hunger in America through its support of FEED Projects, an organization committed to ending hunger. Eyecare professionals attending Vision Expo are invited to partake in this important initiative that helps children and their families across America receive healthy, nutritious food. With a purchase of ten or more frames from our Modern Art, GVX, Modz Titanium or Modz Flex Collections, show attendees will receive this “FEED USA 10” tote which provides10 meals to children and their families. This is a wonderful opportunity for ECPs to support communities in need from coast to coast. Ken Weissman, President of Modern Optical International, describes the significance of this initiative: “Hunger is a serious problem facing 49 million Americans every day. It negatively impacts people’s health, including their vision. Because so many eyecare professionals rely on our frames for their...
Filed in: Eyewear, Industry Info
Modern Optical’s New Brochure Showcases 62 New Styles

Modern Optical’s New Brochure Showcases 62 New Styles

Value eyewear leader, Modern Optical International, introduces 62 new frame styles for Fall/Winter 2013. Modern Optical’s New Releases Brochure showcases 62 brand new eyewear styles for men, women and children. Value eyewear has truly never looked so good! Get ready for an abundance of wearable on-trend designs featuring colorful patterns, beautiful embellishments, and unique textures. Women’s styles boast rich colorations and feminine silhouettes including flattering cat-eyes and softened square fronts. Look for tasteful design details on the temples that range from sophisticated baguettes to playful animal and artisanal patterns. Seasonal hues of burgundy and other earth tones appear throughout the collections. Men, too, will find many retro-inspired designs, often with bolder, more angular shapes. Abstract patterns in classic autumn shades create an updated masculine style. Kids’ eyewear continues to mimic those of adults. Colorful options and trendy styling will make these frames a popular choice for the younger patients. With these 62 new releases, Modern Optical’s product selection now exceeds 800 styles, a comprehensive assortment of value eyewear to offer today’s “modern...
Filed in: Eyewear
Adrienne Vittadini Brings The Colors Of Fall & Winter To Life

Adrienne Vittadini Brings The Colors Of Fall & Winter To Life

The AV Studio brand launch is not the only excitement Match Eyewear is bringing to Vision Expo West. The much anticipated Fall/Winter Collection from Adrienne Vittadini Eyewear will also debut with 10 new ophthalmic styles. Inspired by the warmth and variety of the season, the Fall/Winter Collection brings a rich color palette and thoughtful details to sophisticated silhouettes for a fresh yet timeless elegance. Taking inspiration from the romantic allure of the latest sportswear and accessory lines, the new eyewear styles embrace the accessible luxury of the Adrienne Vittadini brand. “The provocative blend of colors, accents and proportions adds an intriguing appeal to the classic polish and refinement that defines the Adrienne Vittadini collection,” says Ethan Goodman, President of Match Eyewear. Delicate semi-rimless models 1118 and 1124 receive depth and dimension from iridescent mosaic patterns, sculpted metal detailing and subtle AV logo emblems on smooth zyl temples. Acetate styles 1126 and 1128 each feature striking eye shapes complimented by exquisite temple treatments adorned with premium Swarovski crystals. Adrienne Vittadini Eyewear is carefully crafted from...
Filed in: Eyewear
Discover ClearVision’s New In-Booth Experience At Vision Expo West

Discover ClearVision’s New In-Booth Experience At Vision Expo West

This year at Vision Expo West Booth #16087 expect to find an array of new releases from ClearVision Optical’s optical and sun collections, plus shop-worthy show specials, giveaways, and a new thought-provoking, mentally stimulating in-booth experience that will be unveiled on the show floor (details to come!) Following is a sneak peek as to what optical enthusiasts will see in the ClearVision booth: ClearVision launches DuraHinge™ frames, exclusively from the ClearVision Collection. Offering tough guy strength with a touch of style, the DuraHinge technology features a proprietary 5 barrel hinge that offers superior strength with the added flexibility of a spring hinge, yet it’s not too bulky or heavy on the face. DuraHinge launches with 3 styles, with more being added in Spring 2014. BCBGMAXAZRIA continues its new design direction as it reveals its Fall 2013 release with an assortment of tailored chic, weekend casual, and glam night-on-the-town styles – all inspired by beautiful BCBG apparel. Expect to see a vibrant color palette of blue, red and purple in designs that range from powerful statement-makers to classic, confident styles. This release also introduces the...
Filed in: Eyewear, Industry Info
AV Studio Brings Glamour & Sophistication

AV Studio Brings Glamour & Sophistication

Match Eyewear is pleased to announce the launch of AV Studio, a new partner brand to Adrienne Vittadini Eyewear. The AV Studio collection, currently in previews, will be officially unveiled at the 2013 Vision Expo West, and will debut with 18 ophthalmic and 8 sun wear styles. Following in the fashionable footsteps of Adrienne Vittadini, AV Studio reinvents casual elegance by bringing a bold and sexy edge to classic eyewear designs. Innovative shapes and textures, surprising colors and fun, flirty styling provide a fresh and sassy take on modern refinement. ‘The AV Studio collection is cool and a little audacious, but it maintains the polish and accessible luxury of the Adrienne Vittadini brand,” says Ethan Goodman, President of Match Eyewear. AV Studio delivers daring and sophisticated eyewear to young women, 20 to 35, with a chic and adventurous sense of style. The vintage inspired, librarian-style design of ophthalmic style AV-84S is updated with a spray of Swarovski crystals and a raised metal logo emblem on smooth, narrow temples, crafted from laminated acetate. There’s nothing vintage about ophthalmic model AV-54S, with an almond shaped, matte metal front and textured,...
Filed in: Eyewear
Show Your Creativity For ESE’s 75th Anniversary Contest!

Show Your Creativity For ESE’s 75th Anniversary Contest!

Eastern States Eyewear is proud to announce the details for its Diamond Anniversary Promotion. In celebrating its 75th Anniversary, ESE is having a contest amongst its customers of who can put together the most creative and inspired looking display of its collections. Both a combination of the company’s display materials in addition to any customer’s creativity are considered as acceptable entries. The collections included in this promotion are Cazal, Jaguar, Diva, Thierry Mugler, Exces, Wood U? and Black Forever. Rewards for customers submitting an entry include a chance to win up to a $500 grand prize gift certificate, Amex Gift Cards, and a bullet of champagne to thank loyal customers for their business. Pictures of the best 6 entries will be on display at Vision Expo West. Visitors to the booth will be encouraged to pick their favorite. The picture with the most votes will be the winner and be announced at the end of Vision Expo West in Las Vegas. All Diamond Anniversary entries will be placed for public viewing on all of ESE’s social media pages which include Facebook, Twitter, and Instagram. Customers have the option of either uploading their entry to ESE’s Facebook page...
Filed in: Eyewear
Ogi’s 2012 Vision Expo West Wrap Up

Ogi’s 2012 Vision Expo West Wrap Up

This years Vision Expo West marks the strongest debuting collection Ogi Eyewear has had to date. With 13 new styles from Ogi and 14 new styles from Seraphin our booth had very high traffic. The growing trend among attendees is to cut down the amount of frame lines that they carry and focus on brands with premium materials and excellent craftsmanship. Ogi Eyewear is known for high-end, luxury products at affordable prices, providing the end consumer with tremendous value. Ogi Eyewear Top Sellers 3110 Acknowledging clientele in need of larger styles, OGI Eyewear has developed the 3110. This larger rectangular frame debuts with a color palette to suit the tastes of a broad range of consumers. From the traditional black/crystal or brown demi to the more eclectic olive phoenix/brown or leopard/sunflower yellow, the 3110 adapts to satisfy the desires of many. 3114 A blast to the past brings OGI Eyewear’s 3114 to the forefront of fashion eyewear. The smooth transitional edge of this large cat eye style gives the 3114 a distinct personality. Designed with a hint of color, shades such as blue/brown streak and purple/brown streak bring a blush of color to the 3114. Seraphin Top Sellers Victoria Angles...
Filed in: Eyewear
New Styles From Judith Leiber

New Styles From Judith Leiber

Legacie is excited to introduce a new  group from our collection that was previewed at Vision Expo West – Intaglio: The Intaglio collection is influenced by the printing method from which it takes its name; this method utilizes an image that has been incised into a surface. The frames in the Intaglio eyewear group feature intertwining acetate links that have been created using thermoforming, a new molding technology.  The smooth edges of the classic link motif are decorated with hand-set genuine Austrian crystals which highlight the intricate hand craftsmanship needed to create these frames. JL 1657, a geometric cat-eye frame and JL 1658, an oval, introduce an abundance of new colors as well, including aquamarine texture, ruby/tortoise and sapphire/marble. For more information visit www.legacie.com
Filed in: Eyewear
Essilor’s Forum Series For ECPs

Essilor’s Forum Series For ECPs

Essilor of America, the nation’s leading manufacturer of optical lenses, announced today that it will host four independent eyecare professional forums in October. The invitation-only “Optometry2020” gatherings are designed to discuss the state of the industry and to hear from optometrists about their business, as well as challenges and opportunities that they face and anticipate in an evolving independent optometric industry. As a prelude to the forums, Essilor hosted a group of ECPs at Vision Expo West, to provide an industry overview and generate conversations with independent optometrists. The four new forums – one of which will be available via simulcast – will be held in other markets nationwide. Details about how to participate in the simulcast forum will be provided in coming weeks. “Increasingly, we know that it’s imperative to understand the bigger picture of the optometric industry in this country,” stated Howard Purcell, O.D. and Vice President of Customer Development, Essilor of America. “We have a vested interest in gaining insight into the changing dynamics of the industry, and we believe the time is now to generate conversations with the doctors who...
SKECHERS Eyewear Fall/Winter 2012 collection

SKECHERS Eyewear Fall/Winter 2012 collection

Viva International Group presents four new releases from the SKECHERS Eyewear Fall/Winter 2012 collection consisting of two men’s and two women’s ophthalmic styles. The new styles deliver a fashionable mix of fun graphic patterns in striking color combinations, inspired by the trend-savvy fashion sense of the SKECHERS lifestyle footwear collections. An innovative blend of textured accents decorates the temples of models SK 2057 and SK 2058, two key styles from the women’s ophthalmic collection. Each handmade acetate temple features a two-toned milled striped design, complimented by a dot pattern. A metal plaque featuring the SKECHERS logo completes the look of this unique temple treatment. Model SK 2057 is fully handcrafted in acetate with a soft rectangular front, while SK 2058 features a semi-rimless metal front in a modified oval shape. Both styles are available in a variety of spirited colors combinations, including black over white and magenta, plum over pink and satin teal. The new men’s ophthalmic collection features sporty design elements infused with subtle color accents. Model SK 3060 features a sleek two-toned metal front, while model SK 3062 boasts a handmade acetate...
Filed in: Eyewear
See What ClearVision’s Hatching

See What ClearVision’s Hatching

Visit ClearVision Optical at Vision Expo West and be the first to see what’s hatching! Stop by booth 16087 and witness our most fashion-forward, on-trend collection ever, featuring the latest arrivals from our amazing brands! New styles from BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Op, IZOD, Jessica McClintock, and Marc Ecko Cut & Sew – a look for every customer!  Here’s a sampling: BCBGMAXAZRIA Aliya Noticeable confidence: BCBGMAXAZRIA Aliya’s intricate front piercings are reminiscent of eyelet, adding dramatic innocence to its modified rectangle shape. This metal combo frame boasts two tone plating on the front and interior. Acetate temples have a soft, contoured shape for enhanced femininity. Aliya is available in Black, Brown, and Slate. Marc Ecko Cut & Sew Entrepreneur The vintage inspired Entrepreneur features a hip, retro keyhole bridge and P3 eye shape. This acetate combo frame gets an “industrial” touch through textured tooling on its temples and end piece. Entrepreneur is available in Navy Tortoise, a new color for the collection, Black Crystal, and Green Olive Tortoise. BCBGMAXAZRIA Rhiannon Exquisitely adjustable: BCBGMAXAZRIA Rhiannon is the latest...
Filed in: Eyewear, Industry Info
Charmant Offers Specials at Vision Expo West

Charmant Offers Specials at Vision Expo West

The Charmant Group, known for manufacturing high-quality, comfortable eyewear, announced they will offer several show specials at Vision Expo West in Las Vegas. For PUMA Eyewear, Charmant will feature two show specials.  With a minimum piece buy-in, customers will receive a free PUMA tee shirt.  At a slightly higher buy-in, customers will receive a free set of one dozen Titleist golf balls. The ELLE Eyewear show special will feature a buy-in gift of an ELLE scarf with a minimum piece buy-in. Esprit Eyewear will also have a minimum piece buy-in package that offers the customers a free Esprit watch. Trussardi wallets will be given to all customers that meet the minimum piece requirement of Trussardi frames. Customers will have a choice of the men’s or women’s wallet. Customers who spend time previewing the lines will also receive a special surprise gift. All promotions are only available during Vision Expo West, booth number 20093, from September 6-8, 2012. About Charmant Group Based in Sabae-City, Japan, the Charmant Group has 50 years of experience in eyewear frame production and today is one of the world’s leading integrated frame manufacturer’s, covering design, production,...
Filed in: Eyewear
C & E Vision to Sponsor Soaring to Great Sights SWEEPSTAKES at Vision Expo East

C & E Vision to Sponsor Soaring to Great Sights SWEEPSTAKES at Vision Expo East

C & E Vision Services, Inc., a leading national buying group, will be sponsoring an innovative sweepstakes at Vision Expo East that is designed to direct show traffic to the booths of the participating companies.  The retro themed Soaring to Great Sights Sweepstakes involves participants boarding Vision Airlines to travel the world (show floor) stopping at many of the world’s destinations (participating vendor booths) to collect baggage claim tickets (official game pieces) at each stop.  Participants then present their baggage claim tickets to the airline personnel at the C & E Vision booth (#713) to collect their baggage (prizes).  More than $15,000 in prizes are available with the Grand Prize being A Weekend Getaway in New York City! Participants have a 1 in 4 chance of winning.  The Soaring to Great Sights Sweepstakes is a sequel to C & E’s extremely successful Treasure Hunt at Vision Expo West this past September.  Participating vendors reported significant increase in traffic to their booths from participants in the Treasure Hunt. For more information visit playatcev.com About C&E Vision C&E Vision located in San Clemente California, is the only Web...
Best Image Optical Debuts New Booth Look at VEW

Best Image Optical Debuts New Booth Look at VEW

Miami, FL., August 25, 2011 – As Vision Expo West in Las Vegas, NV (Sept. 21-25) approaches, Best Image Optical will debut a new booth look showcasing a mix of modern and original design. Our new booth design will allow Best Image Optical to better showcase our three brands: The Dolabany Collection, Mario Galbatti, and Plume Paris. Also, in order to better attend our visitors, Best Image Optical’s booth area will include tables and chairs. Our booth will include the debut of our fall eyewear releases and a retro/vintage montage. Best Image Optical will be at booth #20017. About Best Image Optical: Best Image Optical is a seasoned design house and producer of eyewear. Our three collections (Dolabany, Mario Galbatti, and Plume Paris) delivers distinctive design and beyond trend styling. Continuously at the fashion boundary, but sane enough to make each style ready for the fashion forward consumer. Our collections are a perfect balance of luxury and casual. The frame’s feature colorful and inspiring temples and impeccable details, in a range of boastful colors. Comfort and fit are integral to the design of all Best Image Optical eyewear. The look of each line is versatile while always...
Filed in: Eyewear, Industry Info
Lifestyle Eyecare Centers Hosts Treasure Hunt at Vision Expo West

Lifestyle Eyecare Centers Hosts Treasure Hunt at Vision Expo West

Lifestyle Eyecare Centers Hosts Treasure Hunt at Vision Expo West More than 13 Participating Vendors, including Reed Exhibition, and over $10,000 in Prizes San Clemente, CA – July 6, 2011 – LifeStyle Eyecare Centers, a marketing company aimed at assisting Independent Eyecare Professionals in growing and marketing their practices, will be hosting the Vision Expo West 2011 Treasure Hunt.  This is an exhilarating new concept for the international trade show and its goal is to drive show traffic and generate excitement about Vision Expo West 2011.  The attendees will collect a Treasure Map from one of 20 locations throughout the trade show, including the customer service counters which are provided by Reed Exhibitions, the Vision Expo Registration counter and the booths of the participating vendors. After acquiring the map the attendees will follow the path and visit each of the participating vendor’s booths (Ports O’ Call) and there they will be able to collect the treasure coins of Captain One Eye’d Jack.  After collecting their coins they will complete the path and go to the LifeStyle Eyecare Centers Booth (#24107) to play the slot machine and have a chance of winning...
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