Tag Archives : Viva

SKECHERS Eyewear Presents New Spring 2014 Collection

SKECHERS Eyewear Presents New Spring 2014 Collection

Viva presents four new styles from the SKECHERS Eyewear Spring 2014 collection for men. Featuring innovative designs with a variety of sporty elements, including rubberized accents, carbon fiber temple treatments and two-tone colorations, the SKECHERS eyewear collection is perfect for today’s trend-savvy consumer. Multi-layered acetates and matte finished metals also accentuate the collection’s overall design aesthetic. Get A Grip From the men’s optical collection, rubber temple tips and a raised rubber ‘S’ logo highlight the flat metal temple design of models SK 3092 and SK 3095. The rubberized detailing, available in shades of green, red, navy, black and orange, offers extra support with its soft grip. Vented temple treatments add additional visual appeal to this innovative trio. Model SK 3092 features a striking triple layered acetate front, while SK 3095 features a full-rimmed metal front in a matte finish. Sports Flair The carbon fiber pattern acetate temple of models SK 3112 and SK 3113 is combined with raised metal accents in a variety of satin metal colorations. The Locked “S” logo in complimentary colors highlights this innovative temple treatment. Model SK 3112...
Filed in: Eyewear
Viva Promotes Celina Huizar Fouts

Viva Promotes Celina Huizar Fouts

Viva International Group, a global leader in high-quality fashion eyewear, has promoted Celina Huizar Fouts to the position of sales director for Viva’s eastern U.S. division. Based in Atlanta, Huizar Fouts will oversee the sales efforts in the east coast region of the country, and she will join Barry Jones and Kelly O’Grady who lead Viva’s central and western divisions respectively. “I am confident that Celina’s skills and proven track record of success will enhance our team of directors,” said Jan Cory, Viva’s senior vice president of sales for the U.S. and Canada. “With over 15 years of optical experience in both retail and wholesale, Celina will help lead the optical channel of trade to meet and exceed our growth targets in the years ahead.” Huizar Fouts joined Viva in 2006 as a GANT sales consultant and she was promoted to regional sales manager for the southeast in 2008. Prior to joining Viva, she was director of operations in an Atlanta-based eyecare professional practice and helped increase revenue by 400% within a 12-month period, while expanding their office locations. Previously, Huizar Fouts managed three different markets in her role as a top performing...
Filed in: Eyewear
SKECHERS Kids Summer Wear

SKECHERS Kids Summer Wear

Viva International Group presents eight new releases from the SKECHERS Eyewear Summer 2012 collection for kids consisting of four ophthalmic styles for boys and four ophthalmic styles for girls. The new releases reflect the free-spirited lifestyle of today’s kids, combined with the fashion and sport styling of the SKECHERS brand. The selection of boys ophthalmic releases for Summer 2012 is filled with sporty elements and fun details, including rubberized temples and puzzle accented designs. Models SK 1040 and SK 1041 feature metal frames with a raised temple design accented by the SKECHERS logo laser etched on each side. Model 1040 includes a full-rimmed metal front, while model SK 1041 sports a semi-rimless metal front. Both models are available in fun satin-finished color combinations, including satin blue with gunmetal detailing, satin black with green detailing and satin gunmetal with navy detailing on select models. Rubberized temples add additional comfort to models SK 1034 and SK 1035, which both feature a puzzle design. Model SK 1034 offers a deeper eye size, while model SK 1035 features a more rectangular front profile. Vibrant colors, including satin blue and satin green,...
Filed in: Eyewear
Harley-Davidson® Eyewear Spring 2012 Collection

Harley-Davidson® Eyewear Spring 2012 Collection

Viva International Group introduces 10 new styles for men and women from the Harley-Davidson® Eyewear Spring 2012 collection. Each reflects the distinguished quality and workmanship of the Harley-Davidson brand. The men’s styles evoke the masculine, yet trend-driven quality of the Harley-Davidson man, and deliver a unique mix of fashion-forward styles. The Ladies collection offers a fashionable blend of design elements, including subtle flame accents and stone embellishments. Supporting the new collection is a new campaign, shot in a classic location for an iconic brand. Each frame is solidly constructed and designed with clean lines and subtle logo treatments. Key materials include stainless steel, as seen in models HD 422, HD 423 and HD 424, from the men’s ophthalmic collection. This lightweight material delivers a slim profile, while showcasing the Harley-Davidson Bar & Shield logo laser-etched on both of the temples. A series of parallel notches help define the style’s streamlined temple design. Soft metallic colors, including brown, gunmetal, olive and black, are inspired by the chrome details of the brand’s esteemed motorcycles. Each style is finished with branded...
Filed in: Eyewear
CANDIE’S® Spring 2012 Optical Collection

CANDIE’S® Spring 2012 Optical Collection

Viva International Group introduces eight tantalizing new ophthalmic styles to the CANDIE’S® Eyewear collection this spring. The new styles reflect the trendsetting design elements featured in CANDIE’S apparel and accessories. Exciting trends, including floral accents, animal prints, filigree detailing and stud treatments are showcased throughout the collection, to deliver a cohesive blend of fashion and style for today’s CANDIE’S girl. Models C Abigail and C Adele reflect the allure of Vintage Glamour, one of the key trends in this season’s collection. The temples of this duo feature an intricate carved effect adorned by small crystal stones and the CANDIE’S signature logo plaque. Each style is finished in jewel tones, including plum over cream, burgundy over pink and black over berry with berry temples. Both crafted in handmade acetate, model C Abigail features a modified rectangle front, while C Adele features a modified cat-eye front. Milled filigree details and studs accent the temples of models C Hailey and C Harlow, two handmade acetate frames, highlighting the collection’s Guns n’ Roses trend. The temple’s elaborate floral pattern reveals a pop of color, adding...
Filed in: Eyewear
BONGO® New Optical Styles Spring 2012

BONGO® New Optical Styles Spring 2012

This spring, Viva International Group presents two new ophthalmic releases to the BONGO® Eyewear 2012 collection, infused with lace-inspired patterns in fun color combinations. The new collection delivers flirty, yet feminine design elements, which coordinate perfectly with today’s sexy and independent BONGO girl. Model B Lila and B Lacy feature handcrafted acetate temples embellished with an intricate lace pattern and engraved BONGO logo. Model B Lila features a modified oval metal front in black, brown and plum, which compliment the temple’s two-tone coloration. Model B Lacey is fully handcrafted in acetate with a modified rectangle front and offered in contrasting colors of black over blue, brown over crystal and burgundy over pink. Both styles feature spring hinges, ensuring a perfect fit every time. BONGO recently unveiled its new spring marketing campaign featuring ABC Family’s Pretty Little Liars lead actresses, Lucy Hale and Ashley Benson. The creative for the campaign features Hale and Benson playfully posing together and lightheartedly showing the sweet but edgy side of BONGO. Hale takes on the sweet role while Benson is her bolder counterpart. Along with print...
Filed in: Eyewear
RAMPAGE® Optical Styles For Spring 2012

RAMPAGE® Optical Styles For Spring 2012

The spring 2012 RAMPAGE® Eyewear collection from Viva International Group features four new ophthalmic styles, which offer sexy, hip and on trend design elements for today’s young woman. An array of inventive temple treatments, including hardware elements, rivets and metal buckle detailing are offered in a variety of fashion-forward silhouettes. Key design elements include the metal detailing featured on the endpieces of models R 162 and R 163. Exposed rivets accentuate the temple’s innovative styling, which evokes an industrial-inspired motif. Handmade acetate temple tips in a soft blend of pearlized colors compliment the frame’s structural design. The modified oval shaped flat metal front of style R 162, delivers a modern look to this sleek style. Style R 163 features a semi-rimless flat metal front in a modified rectangle shape. Hardware elements are featured in the temple design of models R 166 and R 167. These temple treatments are inspired by the chunky metal trims found in the RAMPAGE clothing and accessories collections. Both styles showcase a unique metal buckle design, which accents the duo’s handmade acetate temples. Model R 166, which features a modified rectangle...
Filed in: Eyewear
William Rast Eyewear Men’s Styles For Spring 2012

William Rast Eyewear Men’s Styles For Spring 2012

Viva International Group’s William Rast Eyewear, a collection targeted to stylish men and women ages18 to 49, presents an exclusive selection of new men’s releases for spring 2012. The fashionable and relaxed styling of the collection is tailored for both the premium and sportswear categories and is the ultimate modernized accessory. The sleek and sporty design of the three new sunglasses, along with the sophisticated elements of the three ophthalmic frames are inspired by the Americana heritage of the William Rast brand. A daring new style from the William Rast Racing collection is also available for spring. Design elements include wood-grain textured temple treatments and metal décor accents. Premium materials, including stainless steel, handmade acetate and polarized lenses on select styles, combine high quality design with optimized comfort. Each style features metal insets of the William Rast New America flag, as well as the iconic William Rast “dub” logo. “This season’s releases from the William Rast Eyewear collection is dedicated to the men who live life on the edge without any limits,” says Liz Tontodonati, Viva’s general manager for the William Rast brand. “In...
Filed in: Eyewear, Sunwear
GANT Eyewear New Spring/Summer 2012 Collection

GANT Eyewear New Spring/Summer 2012 Collection

Viva International Group presents the new GANT Eyewear 2012 Spring/Summer collection, which follows the timeless American tradition of GANT. The new collection consists of three men’s and three women’s ophthalmic styles, inspired by the All American Preppy lifestyle of today’s GANT man and woman. Two new men’s ophthalmic styles from the GANT Rugger Eyewear collection are also included in this season’s new releases, along with three new styles from the GANT by Michael Bastian Eyewear collection. Relaxed summer weekends, including friends and families at play, serve as the backdrop for the Spring/Summer 2012 eyewear collection. Subtle temple treatments are showcased in the design of models G Ken and G Thomas, two metal styles from the men’s ophthalmic collection. Raised temple detailing adds depth to the well-tailored look of these two styles. Offered in satin-finished colors of black, brown, gunmetal and olive, model G Ken features a full-rimmed front, while model G Thomas features a semi-rimless front. Handcrafted in acetate, model G Vincent delivers a look that is young and modern, yet etched with classic appeal. Design elements include a laser engraved logo, which accents...
Filed in: Eyewear
Catherine Deneuve Lunettes Debuts Sunglass Collection

Catherine Deneuve Lunettes Debuts Sunglass Collection

Catherine Deneuve Lunettes from Viva International Group announces the debut of its premier sunglass collection for Spring/Summer 2012. The new product line includes six prescription-ready sunglass styles, which are inspired by the collection’s timeless beauty and Ms. Deneuve’s own sense of style. The new sunglasses are perfect for the 55 and older woman who is trend aware, yet not trend-driven, and is seeking classic elegance. “We are pleased to add such an exclusive group of sunglass styles to this iconic collection,” says Liz Tontodonati, general manager for the Catherine Deneuve Lunettes brand at Viva. “There is a definite need in today’s eyewear selection to include fashionable and affordable sunglasses for the mature and stylish woman. The collection is a true reflection of Mademoiselle Deneuve’s style, elegance and Joie De Vivre!” The new sunglasses are crafted in handmade acetate and feature stone and metal accents. High quality CR-39 lenses are used in all of the sunglasses, providing optimum sun protection.  A rich color palette of soft muted tones, including burgundy, brown horn, raspberry and tortoise, as well as two-toned and pearl finished colorations...
Filed in: Sunwear
Viva International Group hosts annual North American Sales Summit

Viva International Group hosts annual North American Sales Summit

SOMERVILLE, N.J. (Jan., 2011) – Viva International Group sales associates gathered recently for the company’s annual North American Sales Summit at the Westin La Cantera Resort in San Antonio, Texas. The four-day meeting included 176 members of Viva’s North American sales force, a support team from Viva corporate and executives from parent company HVHC, Inc. The agenda included professional development training sessions, brand and product presentations, achievement awards and a charity team-building event. “Our sales consultants are second to none, and they are the key to our record-breaking sales growth,” said Viva’s President Frank Rescigna, who opened the first day’s general assembly. “Our rich culture serves as a foundation that allows them to achieve their goals. With that in mind, we developed our meeting as an open forum focusing on mentorship, synergy, quality and balance of life and super-serving our customers.” A themed “Glam Night” showcased a host of achievement awards, including the new inductees for Viva’s prestigious “President Club,” which honors the top 10 achieving sales consultants in North America. Recognition and prizes were also awarded...
Filed in: Eyewear, Industry Info
GANT Eyewear 2012 Collection Offers A Variety Of New Styles

GANT Eyewear 2012 Collection Offers A Variety Of New Styles

SOMERVILLE, N.J. (Dec., 2011) – Viva International Group presents fourteen new styles for men and women from the GANT Eyewear 2012 collection, which follows the timeless American tradition of GANT. The eyewear collection draws its inspiration from themes ranging from the effortless styling of All American prep to the warm shades of the Moroccan desert. Along with the fourteen new sunglass and optical styles from the GANT collection, GANT Rugger will also introduce new styles to their 2012 collection, with distinctive, yet casual design treatments. A classic approach is taken with the bold design of model G Winslow, which accentuates the All American Prep look of the collection. Thick temples and a wayfarer-inspired silhouette add a vintage feel, while the frame’s two-tone coloration delivers a hint of retro styling. Handcrafted in acetate, the style is available in a variety of rich color fades, including black over clear, brown over light amber and tortoise over crystal. Model GS Chester, a handcrafted acetate sunglass style, is fashioned similarly. The frame’s wayfarer front shape and wide temples compliment the collection’s vintage theme. The sand-washed deserts of Morocco...
Filed in: Eyewear, Sunwear
Designer Michael Bastian At The Park Restaurant

Designer Michael Bastian At The Park Restaurant

  The GANT by Michael Bastian Spring/Summer 2012 Collection presentation, which was held yesterday at The Park Restaurant during New York Fashion Week, was a great success! The exciting styles from the GANT by Michael Bastian Eyewear Spring/Summer 2012 collection were well-represented throughout the presentation. The 70′s classic “Brady Bunch Takes Hawaii” episode was the designer’s inspiration and was infused into the entire event. Photo Courtesy Of: Viva International Group
William Rast Eyewear Introduces Styles For Fall 2011

William Rast Eyewear Introduces Styles For Fall 2011

SOMERVILLE, N.J. (Sept. 12, 2011) – William Rast Eyewear presents three new ophthalmic styles for women this September, just in time for the Fall/Winter season. The collection features a variety of soft neutral and translucent colorations, which reflect the brand’s current color palette, including shades of grey, olive, tortoise and brown. The styling is a modern interpretation of classic silhouettes with subtle design elements. Cat-eyes remain an influential look in today’s women’s eyewear collections, as seen in style WR 1012, which features a softened version of this iconic shape. A custom t-gap flex hinge serves as a functional, yet decorative detail, which reflects the utilitarian embellishments found in the brand’s garments. Handcrafted in acetate, WR 1012 is available in black, brown and purple. Style WR 1039 delivers vintage styling with a contemporary focus. The frame’s clean design, handcrafted in acetate, features a modified rectangle front and sleek temples. Style WR 1039 is available in translucent grey and crystal clear, as well as black, olive and tortoise. Style WR 1040, also handcrafted in acetate, features a deeper rectangular front shape and a tapered...
Filed in: Eyewear
Harley-Davidson® Eyewear presents its Fall 2011 Collection

Harley-Davidson® Eyewear presents its Fall 2011 Collection

SOMERVILLE, N.J. (Aug. 8, 2011) –Viva International Group introduces twelve new styles from the Harley-Davidson® Eyewear Fall 2011 collection featuring a mix of fashion-forward and innovative details for men and women. The new men’s collection evokes the trend-driven quality of Harley-Davidson®, along with the authenticity of the brand’s deep-rooted heritage. A key design element of the men’s optical collection is the creative use of the brand’s iconic logo treatments, including the Harley-Davidson® Bar & Shield logo, featured on styles HD 381, 382 and 383. A transparent temple cover highlights a unique lasered flame design, which runs down the temple’s core, adding a creative element to this esteemed trio. Style HD 381 features a rectangle metal front, style HD 382, a semi-rimless oval shaped front and style HD 383 sports a modified oval front. All three are available in deep tones of gunmetal, satin black and satin brown. The clean design of styles HD 401, 402 and 403 offers a tailored look, with subtle branding details. The trio’s sleek styling features the Harley-Davidson® name embossed on the metal portion of the metal/plastic combination temples. Styles HD...
Filed in: Eyewear
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