Tag Archives : Viva

Harley-Davidson® Wild Child Eyewear Presents Five New Styles For Boys

Harley-Davidson® Wild Child Eyewear Presents Five New Styles For Boys

SOMERVILLE, N.J. (June 6, 2011) – Viva International Group introduces five new models for boys to the Harley-Davidson® Wild Child Eyewear collection this summer. The collection is designed for today’s tween, with styles that reflect their free-spirited and independent lifestyle. The five new models offer edgy styling in all metal designs. The temples of models HD 404, HD 405 and HD 406 feature temple treatments enhanced by raised flame accents and the Harley-Davidson® Bar & Shield logo. Raised stud patterns accentuate the temples of HD 352 and HD 353, along with a raised Harley-Davidson® Bar & Shield logo on the inside right tip and a laser-etched skull decal on the left temple. Soft metallic colors, including satin navy, satin orange, satin gunmetal and shapes ranging from sharp rectangles to angled ovals deliver the perfect mix of urban cool. Spring hinges add additional support and comfort for the tween on the go. New marketing materials include counter cards, which showcase the new campaign image featuring style HD 406. The new models are shipped with a durable hard case. For more information please call 800-345-VIVA or visit vivagroup.com   About Viva International...
Filed in: Eyewear
William Rast Car Wins The Indy 500 Race In Style

William Rast Car Wins The Indy 500 Race In Style

LOS ANGELES-June 1, 2011 - William Rast, the “New America” denim culture brand, founded by Justin Timberlake in 2005,won the prestigious 100thAnniversary Indianapolis 500 Mile Race on Sunday, May 29, in a partnership with Bryan Herta Autosport and now two-time Indy 500 champ Dan Wheldon. William Rast, known for its contemporary American made premium denim for women and men, and it’s strong roots in Americana, has had a strong connection to the world of racing since its inception by bringing its New America esthetic and philosophy to iconic races and events, and through its connection to American biker culture. Colin Dyne, Chief Executive Officer William Rast says: “Dan drove an incredible race. We were in the front group all day and the last 20 laps, Dan’s drive was the most exceptional drive I have ever witnessed. With 2 laps to go he was catching the leader at lightning speed, and was only seconds behind when he forced the leader into making a risky pass on a lap down car, instead of slowing and risking Dan to pass him. Coming out of turn 4 the leader crashed, and Dan came through the debris and dust to win the Indy 500!” “I can’t...
Filed in: Eyewear, Industry Info
GUESS Eyewear 2011 Tween Optical Collection

GUESS Eyewear 2011 Tween Optical Collection

New York, NY – June 2011– This Summer GUESS Eyewear will bring an energetic collection of bold, trendy eyewear styles to Tweens with their Back to School Tween optical collection. The collection offers a variety of fun shapes and bright colors, that mirror the GUESS women’s and men’s trends to bring them to the creative, eclectic, style conscious GUESS tween. The girl’s collection features pop-art inspired prints of GU 9056, and GU 9054 and colorful animal prints of GU 9052 and GU 9053. Shiny metallic and glitter accents on the GU 9065 and GU 9066, in vibrant, playful rainbow colors that will immediately brighten up the GUESS girl’s look.  Each style is finished with either the metal “G” logo or GUESS script logo at the temple to complete a look that is both sophisticated and fun. The boy’s collection sports retro schoolboy inspired looks and two-toned treatments.  Bold and trendy styles such as GU 9059, GU 9060 and GU 9061 are complimented with the GUESS Gothic logo to provide a stylish upbeat look. Double laminate coloring gives a youthful spin to the adult trend of color blocking. The GU 9062 and GU 9063 two-tone coloring on temples...
Filed in: Eyewear
Danica Patrick To Endorse William Rast Eyewear and Racing Eyewear

Danica Patrick To Endorse William Rast Eyewear and Racing Eyewear

LOS ANGELES- May 27, 2011 – William Rast, the “New America” denim culture brand, founded by Justin Timberlake in 2005, has signed a multi-year endorsement agreement together with their eyewear license partner Viva International Group, for racing Superstar Danica Patrick to endorse William Rast Eyewear and William Rast Racing Eyewear. Patrick will be wearing William Rast, on and off the racetrack and be featured in upcoming campaigns. Patrick’s endorsement of William Rast, coincides with the consumer launch of the William Rast Eyewear line this year, which includes both optical frames and sunglasses for women and men; and a special William Rast Racing Eyewear collection, that features sporty, athletic styles with upgraded materials and features. William Rast, known for its contemporary American made premium denim for women and men, has had a strong connection to the world of racing since its inception by bringing its New America esthetic and philosophy to iconic races and events. This year at the Indy500, William Rast is not only announcing the partnership with Danica Patrick, but is also again partnering with Bryan Herta Autoport and Dan Wheldon for the #98 car...
Filed in: Eyewear
Danica Patrick Sporting William Rast Eyewear

Danica Patrick Sporting William Rast Eyewear

Danica Patrick wore sunglasses from the William Rast Eyewear collection while preparing for the upcoming 2011 Indianapolis 500, taking place on Sunday, May 29. Patrick, who holds the record for the highest finish by a woman in the 100 year history of the Indianapolis 500 by placing 3rd in 2009, is also know for her fashion and sense of style. Off the track, the former model was kept well protected from the sun in her new metal aviators (Style WRS 2009) from William Rast Eyewear in matte gunmetal, (http://www.williamrast.com/). About Viva International Group Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy. Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland. Viva,...
High Fashion & High Speed Combine to Make History

High Fashion & High Speed Combine to Make History

Indianapolis, IN, May 18, 2011-While the clouds and rain swirl around the Circle City as it prepares for the most historic event in racing history-Indianapolis 500 Champ Dan Wheldon casually slides on his new William Rast Aviators and has a whole different perspective as the forecast now calls for a winning combination of speed, style and fashion for the 100th anniversary of the Indianapolis Motor Speedway. Always fashion forward-Wheldon continues this trend by showcasing his style behind the wheel of the #98 William Rast, INDYCAR entry for Bryan Herta Autosport as the Green Flag drops on May 29th for the culmination and celebration of over 100 years of history in American racing. No stranger to the winner’s circle, the Brit is best known for his masterful performance in 2005 where he dominated the open-wheel racing world by winning four of the season’s first five races-including the Indianapolis 500. With his likeness firmly engraved on the symbolic Borg Warner Trophy, he kept up his winning pace to clinch the series championship and set records for race wins (six), races led (15), points (628) and overall earnings. “Well I’m obviously excited about my partnership...
Filed in: Sunwear
SKECHERS Eyewear Kids Summer 2011 Collection

SKECHERS Eyewear Kids Summer 2011 Collection

SOMERVILLE, N.J. (May 12, 2011) – Viva International Group presents six new releases from the SKECHERS Eyewear Summer 2011 collection for kids consisting of two ophthalmic styles for boys and four ophthalmic styles for girls. The new releases feature a youthful blend of artistic details and sporty accents, infused with the DNA of the SKECHERS brand. The four new optical styles for girls are both fun and trendy. A flower and butterfly detail playfully accents a metallic logo banner on the handmade acetate temples of models SK 1502 and 1503. Model 1502 features a metal front in satin finishes, including blush, teal, plum and violet, while model SK 1503 features a handmade acetate front in chic colors, such as light purple, midnight blue, magenta and teal. Colorful glitter hearts highlight the metal temples and tips of models SK 1504 and SK 1505. The SKECHERS Cali logo completes the look of this fun temple design. Model SK 1504 features a metal front in a satin finish, while model SK 1505 features a handmade acetate front in a mix of vibrant colors, including pink on orange, berry on purple and purple on magenta crystal. The new optical styles for boys are designed for today’s active...
Filed in: Eyewear
Viva Appoints Senior V.P. Of U.S. And Canada Sales

Viva Appoints Senior V.P. Of U.S. And Canada Sales

SOMERVILLE, N.J. (April 28, 2011) – Viva International Group, a worldwide leader in ophthalmic frames and sunglass distribution and manufacturing, has appointed Jan Cory as senior vice president of domestic sales. In her new role, Cory will oversee both the U.S. and Canadian sales forces, and will report to Viva President Frank Rescigna. Reporting to Cory will be Robert Dunn, Viva’s director of east coast sales; Kelly O’Grady, director of west coast sales; William Munch, general manager, Viva Retail Sun Division; and Don Fatula, manager of corporate accounts. “Critical to our success in sales is excellence in strategic planning and the development of a solid collaboration of partnerships across our organization,” said Rescigna. “Jan has a proven track record in these areas in her more than 30 years of achievement and leadership in premium brand retail consumer products. Her experience will help us to continue to flawlessly execute our goals and ‘super serve’ our customers.” Cory joins Viva from Luxottica where she recently lead the optical sales team as vice president of independents and sun specialty, including creating new customer-centric strategies, which lead...
Filed in: Eyewear, Industry Info
GANT Rugger Eyewear Spring 2011 Collection

GANT Rugger Eyewear Spring 2011 Collection

SOMERVILLE, N.J. (March 14, 2011) – Viva International Group presents its GANT Rugger Eyewear Spring 2011 collection, including five new sunglass styles which feature a varied mix of vintage and contemporary styling. Targeted for free-spirited, fashion-conscious men with a mental age span of 20-40, the collection captures the essence of the GANT heritage. Frame shapes are classic and feature styles with diamond stud detailing, representative of the GANT Rugger logo.  The new releases range from handmade acetates to a classic aviator style, in a rich palette of colors, including tortoise, amber and black, as well as satin finished metals in black, brown and gunmetal. All sunglasses are available with polarized lenses. “GANT Rugger is a new segment for GANT Eyewear that came out of the gate with excellent results! Inspired by the great American Heritage for which GANT has long been known for, this collection is an eclectic mix of modern and vintage, classic and innovative, all at the same time, “ says Liz Tontodonati, Viva’s general manager for the GANT brand. “The influences are primarily based on classic, timeless pieces which are quintessentially GANT.” The sunglass styles...
Filed in: Industry Info, Sunwear
RAMPAGE® Eyewear Presents New Optical Styles for Spring 2011

RAMPAGE® Eyewear Presents New Optical Styles for Spring 2011

SOMERVILLE, N.J. (March 16, 2011) – The Spring 2011 RAMPAGE® Eyewear collection from Viva International Group features eight new captivating styles inspired by the chic elegance of the brand. An array of innovative temple treatments, including milled techniques, high-definition prints and sculpted accents are offered in a variety of fashion-forward silhouettes. Key design elements include a sculpted scallop design on the handmade acetate temples of styles R 145, featuring a modified cat-eye in handmade acetate and R 146, a flat metal modified cat-eye shape. Also featured are endpieces embellished with metal pyramid stud accents and milled temple detailing, as seen on styles R 147 and R 148. The modified oval shaped front in handmade acetate of style R 147, delivers a mesmerizing look to this tantalizing style. Style R 148 features a sleek flat metal front in a modified oval shape. High-definition techniques are another important feature in the new Spring releases from RAMPAGE® Eyewear. A high-definition cheetah print pattern decorates the handmade acetate temples of style R 150, which features an oval handmade acetate front, while style R 151 features a semi-rimless flat metal front....
Filed in: Eyewear
SKECHERS Eyewear Presents New Styles For Spring 2011

SKECHERS Eyewear Presents New Styles For Spring 2011

SOMERVILLE, N.J. (March 14, 2010) – Viva International Group introduces the SKECHERS Eyewear 2011 Spring collection consisting of two new men’s and two new women’s ophthalmic styles. Infused with trendy logo treatments and vivid color combinations, the SKECHERS Eyewear collection remains true to its origin. “Each style represents the sporty and vibrant look of SKECHERS,” says Roxanne Galari, Viva’s general manager for the SKECHERS brand. “We incorporate signature elements from their newest footwear styles and re-interpret them into the overall design, as well as the temple treatment of each frame.  The collection continues to reflects today’s trends as well as the DNA of this mega lifestyle brand.” Inspired by the unique graphics found in the SKECHERS footwear collections, the women’s eyewear collection offers a blend of fashion-forward embellishments and innovative sporty materials, including carbon fiber. Carbon fiber is used as a detail on the metal temples of styles SK 2033 and SK 2034, delivering a mesmerizing pattern of color and light. The abstract heart, color blocked temple design completes this unique look. The men’s optical collection features a...
Filed in: Eyewear, Industry Info
New Optical Styles for CANDIE’S® Spring 2011

New Optical Styles for CANDIE’S® Spring 2011

SOMERVILLE, N.J. (March 16, 2011) – Viva International Group will present six new exciting CANDIE’S® Eyewear ophthalmic styles for Spring 2011. The new releases, consisting of four women and two youth styles, will feature temple techniques ranging from high-definition prints to intricate metal accents, offered in a variety of vibrant colors and eye-catching patterns. “We’re excited about this season’s new styles, which include an array of spirited and fresh looks,” says Roxanne Galari, Viva’s general manager for the CANDIE’S® brand. “The collection captures the fun and flirty style of the CANDIE’S® girl, supported by the brand’s exciting new campaign featuring Vanessa Hudgens.” Key styles in the 2011 Spring collection include C Chelsea and C Charlie, which reflect the chic, yet playful side of today’s CANDIE’S® girl. Both styles feature handmade acetate fronts in a rich blend of horn colorations and metal temples decorated with sculpted filigree hearts, adorned with crystals. C Charlie features a modified rectangular shape, while C Chelsea features a softer modified oval shape. Inspired by the 1980’s, styles C Andrea and C Aubrey feature temples emblazoned...
Filed in: Eyewear
Viva Launches the William Rast Eyewear Collection

Viva Launches the William Rast Eyewear Collection

SOMERVILLE, N.J. (March 16, 2011) – Viva International Group launches the Spring 2011 Eyewear collection from William Rast, the “New America” denim culture brand, founded by business partners Justin Timberlake and Trace Ayala in 2005. The new collection, consisting of 20 ophthalmic styles and 23 sunglass styles, targets fashionable men and women ages 18 to 49, who are influenced by the latest celebrity trends, yet wants an accessory piece that is affordable & versatile enough for daily wear at the same time. Each iconic style within the collection is an accessory that incorporates the timeless yet trend driven, Americana heritage and contemporary look that the William Rast brand is known for. “We are super excited about the William Rast Eyewear launch,” says Liz Tontodonati, Viva’s general manager for the William Rast brand. “The buildup to the launch has been a fantastic ride with the brand bringing us along every step of the way. From a special launch of racing eyewear for William Rast to commemorate their entry at Indy 500, to a limited edition of leather bound aviators – WRS LUXE – for Fashion’s Night Out LA exclusively for Nordstrom. Throughout...
Filed in: Eyewear, Sunwear
Harley-Davidson® Eyewear Introduces the Harley® Diva Collection

Harley-Davidson® Eyewear Introduces the Harley® Diva Collection

SOMERVILLE, N.J. (March 10, 2011) – Viva International Group introduces Harley® Diva, a new collection from Harley-Davidson® Eyewear this spring. The bold and sexy flair of this new focus customer is reflected in the styling that highlights this new product class. The captivating debut collection includes twelve ophthalmic styles and four prescription-ready sunglass styles featuring a variety of ornate temple treatments, targeting strong, independent, professional women 35-55 years. “Women have always been part of the Harley-Davidson® family and most recently have been identified as the fastest growing market segment for this brand,” says Liz Tontodonati, Viva’s general manager for the Harley-Davidson brand. “After spending years on the back of her man’s Harley, she has come into her own and we want to make sure that this brand loyal customer has the eyewear to complete her lifestyle needs.” Key styles from the optical collection include HD 357 and 359, two metal/plastic combination frames and HD 358, a full plastic frame, which feature open-metal temple accents enhanced by intricate stones. Styles HD 343, 344 and 345, are three plastic frames, which are available...
Filed in: Eyewear, Sunwear
William Rast Eyewear Featured at the GBK Oscar Gifting Lounge

William Rast Eyewear Featured at the GBK Oscar Gifting Lounge

SOMERVILLE, N.J. (March 3, 2011) — Viva International Group provided signature sunglass styles and design elements from the William Rast Eyewear collection and was featured at the recent GBK Oscars gifting lounge in Hollywood prior to the award show. Sunglasses from the “new America” denim culture brand founded by Justin Timberlake and Trace Ayala were among the exclusive goods and services presented at the lounge. “We enjoyed seeing William Rast sunglasses on the faces of today’s top celebrities,” said Liz Tontodonati, Viva’s general manager of the William Rast brand. “We felt a great synergy with all of the excitement for the Oscars, combined with the widely anticipated launch of the eyewear collection this season.” The sunglass collection will be available at retailers this month, including William Rast retail store locations, select Nordstrom locations, as well as other specialty stores and boutiques. The optical collection makes its debut at the eyewear industry’s top trade show, International Vision Expo, March 18 – 20 in New York City. The key styles from the William Rast Eyewear collection highlight some of today’s top trends, including aviators, cat-eye...
Filed in: Eyewear
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