Tag Archives : Wiley-X

Wiley X® Now The Official Eyewear Of Livermore Downtown

Wiley X® Now The Official Eyewear Of Livermore Downtown

In a show of support for the town in which Wiley X®, Inc. was founded and has called home for more than 25 years, the company has signed on as Official Eyewear of Livermore Downtown. This organization is committed to preserving Livermore, California’s historical downtown district and ensuring that residents and visitors alike have a vibrant place meet, dine, enjoy cultural activities and socialize. “This town and the people here have a special meaning to us,” said Wiley X Co-Owner Myles Freeman, Jr. “We’ve been based here for more than a quarter century, and during this time the town, its friendly atmosphere and business vibe helped shape Wiley X into what it is today. Like us, Livermore has grown, but has remained true to its roots and core values. We’re proud to be taking a more active role in supporting Livermore Downtown and its important efforts to preserve and celebrate our town’s heritage,” added Freeman. Livermore Downtown is a member of the California Main Street Association. Backed by the National Historic Trust and The National Main Street Center, Main Street projects take a holistic approach towards economic development. By promoting historic preservation...
Filed in: Eyewear
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Wiley X® Takes To The Airwaves In 2014, Sponsors Top Fishing, Hunting, Shooting And Outdoor Programming

Wiley X® Takes To The Airwaves In 2014, Sponsors Top Fishing, Hunting, Shooting And Outdoor Programming

Wiley X®, Inc. will once again be featured prominently on some of America’s top outdoor-related television programming in 2014, both in terms of sponsorships and its products being featured in use during exciting fishing, hunting, shooting and outdoor action. “We continue to build strategic partnerships with top outdoor programs — specifically, the types of shows that highlight our unique brand of Absolute Premium Protection for the Great Outdoors,” said Myles Freeman, Jr., Co-Owner of Wiley X. “Our glasses provide the sharp, clear vision outdoorsmen need to perform, with battlefield-proven eye protection that stands up to challenging conditions and environments. These shows help us reach millions of sportsmen and women with the Wiley X message. Even more importantly, they show our products in exciting, real-world outdoor situations and activities,” added Freeman. In 2014, Wiley X will continue its relationship with Mark Davis’ Big Water Adventures and will be front-and-center as Davis uses his sharp vision and years of fishing experience to chase tough fresh and saltwater game fish in exciting locales. Wiley X will also sponsor the second season of Jack Link’s Major...
Filed in: Eyewear
Prevent Blindness America and Wiley X Focus Attention on Preventing Workplace Accidents and Eye Injuries

Prevent Blindness America and Wiley X Focus Attention on Preventing Workplace Accidents and Eye Injuries

Each year in March, Prevent Blindness America (www.preventblindness.org) makes a nationwide effort to focus attention on the important issue of workplace eye injuries and educate the American workforce about the tools and techniques that could help prevent the estimated 700,000 injuries that occur annually. And each year, leading protective eyewear manufacturer Wiley X is right there, offering its support and outreach for Workplace Eye Wellness Month. “Workplace eye injuries are a serious issue that can result in great personal tragedy, including the permanent loss of one’s sight,” said Wiley X Co-Owner Myles Freeman, Jr. “In addition, these accidents cost American businesses greatly, both financially and in terms of lost productivity. The hard truth is that nine out of 10 workplace eye injuries could be prevented, simply by wearing the right safety glasses at all times,” added Freeman. With such a simple solution and so much at stake, preventing workplace eye injuries is an issue that Wiley X takes very seriously. “The reasons workers give for not wearing protective eyewear — lack of comfort and style and interference with job duties, etc. — are absurd when you consider...
Filed in: Eyewear
Wiley X, Inc. Unveils New Marketing Message

Wiley X, Inc. Unveils New Marketing Message

Leading eyewear innovator Wiley X, Inc. has developed a new marketing tagline that will be used in a variety of ways to get a clear message across about the company and its products. This new tagline — Absolute. Premium. Protection. —will begin appearing in advertisements, POS artwork, collateral materials and other marketing/promotional pieces. “It’s rare that you’re able to capture the essence of a company and its products in three words, but we’ve achieved this with our new tagline,” said Wiley X Co-Owner Myles Freeman, Jr. “When you say these three words — individually and collectively — you state the true definition of Wiley X. As an additional benefit, it applies equally well across the diverse protective eyewear markets we serve, whether it’s in the workplace, military/tactical, or outdoor recreation markets,” added Freeman. This message will be used to drive home the point that Wiley X is the only premium sunglass brand able to claim that every pair of glasses it makes exceeds stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, for OSHA Occupational Eye Protection. This tough workplace standard requires all Wiley X glasses to withstand...
Filed in: Eyewear, Marketing
Wiley X® Adds New Styles To Its Versatile Changeable Series

Wiley X® Adds New Styles To Its Versatile Changeable Series

Wiley X, Inc.’s Changeable Series eyewear family has two new models for 2014, offering even more options for tactical wearers, shooting sport enthusiasts and others who want advanced eye protection, superior visual acuity and the ability to switch lenses to best suit the environment, light conditions and situations. Wiley X’s new WX Vapor is an extremely lightweight, shield-style sunglass that is comfortable, rugged and provides excellent field of vision. Its double-injected frame design increases wearing comfort by reducing combat load and relieving pressure on the nose bridge and ears. This design keeps the WX Vapor securely and comfortably in place, through any kind of activity and hot, sweaty conditions. Like all Changeable Series models, the WX Vapor is designed so wearers can easily switch lenses in the field. This ensures optimum vision and performance over a wide range of conditions. Wiley X offers the new WX Vapor in four configurations, including a Matte Black frame paired with either Smoke Grey and Clear lenses, or Smoke Grey, Clear and Light Rust lenses. A Tan frame is also offered paired with changeable Smoke Grey and Clear lenses or Smoke Grey, Clear and Light Rust...
Filed in: Eyewear
Wiley X Adds Two New Models To Innovative Climate Control Family

Wiley X Adds Two New Models To Innovative Climate Control Family

Wiley X®, Inc. has expanded its popular Climate Control™ sunglass family with the addition of two bold new models for 2014 as well as two new frame colors in popular existing styles. The new models — the WX Arrow and the WX Knife — provide a combination of clear vision, comfort and vision protection that make them ideal for a wide range of applications. With their occupational-grade vision protection and wide choice of lens options, these glasses are right at home in the most challenging workplace. At the same time, their stylish looks and versatility make these new shades perfect companions for fishing, boating, motorcycle riding or just relaxing around town. The new WX Arrow and WX Knife are also the latest Wiley X styles designed to hold the innovative RX Rim System. The Rx Rim System provides these already Rx-ready frames with expanded Rx capabilities up to +5.00 and -7.00, making these models an ideal, no-compromise solution for workers and outdoor enthusiasts who require prescription lenses. Both these new additions feature Wiley X’s patented, removable, soft-foam Facial Cavity™ Seal that blocks out wind, dust and peripheral light. This design enhances the wearer’s...
Filed in: Sunwear
Wiley X Unveils Host Of New Sunglass Models For 2014

Wiley X Unveils Host Of New Sunglass Models For 2014

Eyewear innovator Wiley X®, Inc. has a well-earned reputation for providing wearers with Absolute. Premium. Protection. — and with a host of new models joining its already extensive product line of vision protection systems for work and play, that reputation is sure to grow in 2014. Excitement about these new models will be even greater because almost all Wiley X eyewear styles are Rx-ready, making these glasses an ideal, no-compromise solution for people who require prescription lenses. Wiley X has added bold new styles across its product line, starting with two new members of its innovative Climate Control™ Series. The new WX Arrow and WX Knife combine “sharp” styling with the visual acuity and protection for which Climate Control models are known. Like all Climate Control glasses, these two new additions feature Wiley X’s patented removable, soft-foam Facial Cavity™ Seal that blocks out wind, dust and unwanted light. This design enhances the wearer’s vision over a wide range of conditions and provides a comfortable, climate-controlled environment for the eyes. Both the WX Arrow and the WX Knife are offered in a range of stylish and functional frame/lens combinations,...
Filed in: Eyewear, Sunwear
Protect Your Eyes While On The Water With WX Rush

Protect Your Eyes While On The Water With WX Rush

Top professional fishermen like Edwin Evers and Skeet Reese depend on advanced Wiley X® eyewear to perform their best week in and week out. And with models like the WX Rush – combining stylish good looks, superior fishing vision and battlefield proven protection – everyday fishermen can benefit from Wiley X performance, as well. As a member of Wiley X’s popular Active Series, the WX Rush features a wraparound-style frame with a soft rubber nose pad and temple grips for a comfortable, secure fit, even when the fishing action gets hot and heavy. The WX Rush is ideal for casual anglers and weekend warriors alike, matching a Gloss Black frame with Polarized Blue Mirror Lenses. These lenses feature Wiley X’s proven Filter 8™ polarizing technology that eliminates glare and helps fishermen see underwater structure, schools of bait and suspended fish. Wiley X’s versatile Green lens base tint is effective under a wide range of light conditions, especially those found in fishing environments. Fishermen need protection, as well, and Wiley X has built its reputation by delivering this in some of the most challenging conditions on Earth. Not only do Wiley X glasses...
Filed in: Sunwear
Hunters & Shooters Get Premium Protection With Wiley X

Hunters & Shooters Get Premium Protection With Wiley X

As a leading provider of eyewear products to the U.S. military, Wiley X®, Inc. has built a reputation for absolute premium protection. Hunters, competitive shooters and gun enthusiasts of all kinds will benefit from this same reputation this season, thanks to a full roster of shatterproof Wiley X sunglasses developed for the shooting and outdoor lifestyle. Among the many Wiley X models engineered for hunters and shooters are members of the company’s innovative Changeable Series — glasses that combine sharp visual acuity, military-grade eye protection and the flexibility to change out multiple lens options to match specific conditions and shooting/hunting situations. One example is the new WX Saint, a stylish, yet highly functional Changeable Series model available with Polarized Green lenses/Gloss Black frame, Grey lenses with Matte Black frame or a combination of Grey and Clear lenses paired with a Matte Black Frame. The new WX Saint is ideal for those with Small to Medium head sizes, providing a secure, yet comfortable fit and excellent peripheral vision. Additional Changeable Series models favored by shooters include the WX Valor, ideal for Small, Medium or Large head sizes...
Filed in: Eyewear, Sunwear
All Eyes Are On Wiley X’s Newly Sponsored Monster Trucks

All Eyes Are On Wiley X’s Newly Sponsored Monster Trucks

Wiley X, Inc.’s battlefield-proven protective sunglasses have taken on life’s biggest challenges — from professional bass fishing to the NASCAR circuit to NHRA drag racing. Now they’re ready to face the spectacle that is the Monster Jam series, joining forces with fan-favorite driver Randy Moore and his War Wizard Racing and Motorsports Displays monster truck teams. Wiley X will be front and center on two of the sport’s most “eye-catching” monster machines during this series of nationally televised events, each reaching an estimated 70 million viewers. Through this new partnership, Moore’s entire team will protect their eyes with stylish Wiley X glasses and their hands with Wiley X gloves as they race and compete across the country. The next event will be the Night of Fire Thrill Show, August 10 in Norwalk, Ohio, featuring a Guinness Book of World Records race that could re-write the record books. Wiley X logos will be featured on Moore’s 10,000-pound monster truck War Wizard, recently honored as one of the sport’s five best looking monster trucks. Styled in the image of a 1941 Willy’s coupe, this monster truck features brilliant colors, bold wizard graphics and...
Wiley X Is Flying High At EAA Airventure

Wiley X Is Flying High At EAA Airventure

Providing absolute, premium protection to all those who push the envelope of excitement — whether on the water, on the racetrack or in the air — is what Wiley X®, Inc. is all about. So it makes perfect sense for this leading eyewear manufacturer to once again return to EAA Airventure, “The World’s Greatest Aviation Celebration” in Oshkosh, Wisconsin. This annual event is so well known by aviation enthusiasts worldwide, that when they say, “we’re going to Oshkosh,” people automatically know what they mean. This year’s event will be held from July 29-August 4, when more than half a million members of the EAA (Experimental Aircraft Association) and other flying fans from around the globe will descend on this normally quiet town to enjoy daily air shows, aerobatics, pyrotechnic displays, workshops and other fun activities related to general aviation. Wiley X will be front and center during all these festivities, thanks to its unique Mobile Merchandising Unit/Tech Center, a custom 26-foot trailer designed to engage and entertain visitors while promoting the need for serious eye protection at work or at play. This trailer has proven very popular at events around the nation,...
Filed in: Eyewear, Sunwear
Wiley X Encourages Americans To Revel In Our Freedom

Wiley X Encourages Americans To Revel In Our Freedom

The 4th of July means many things to many Americans. For some, it’s the official kick-off to a much-needed summer vacation with family. And for others, it’s about watching a small-town parade or celebrating with a patriotic fireworks show. As a veteran-owned company with its roots in protecting American soldiers, Wiley X®, Inc. reminds all Americans to keep the focus this July 4th on the true meaning of the Holiday – the precious gift of independence. “Americans come from many different backgrounds. But there is something we all share, and that is the independence — and the freedoms we enjoy — every day,” said Wiley X Co-Owner Myles Freeman, Jr. “It doesn’t matter if you can trace your heritage back to the pilgrims or you’ve only been here a short time — all Americans have an equal stake in the meaning of Independence Day. When we gather to celebrate our nation’s independence, we honor our great country’s past, present and future. We recognize the many who sacrificed to bring us independence, as well as those Americans who serve today to protect it,” added Freeman. Over the past quarter century, Wiley X has built its reputation, its business (and heartfelt...
Filed in: Eyewear, Sunwear
Superior Vision Meets Proven Protection For Outdoorsmen

Superior Vision Meets Proven Protection For Outdoorsmen

There are two things that avid anglers, boaters or outdoorsmen need from a pair of sunglasses — superior glare cutting performance and protection that stands up to an array of dangers found on the water and in the Great Outdoors. The new polarized WX Saint from eyewear innovator Wiley X, Inc. delivers on both, with the added versatility of optional lenses to suit multiple activities. At the heart of the new Polarized WX Saint is Wiley Xʼs shatterproof, smoke green-tinted lenses featuring advanced Filter 8™ polarizing technology. The glare-cutting performance and versatile tint of these lenses allow anglers to “read” the water and make out things like drop-offs, grass beds, rocks and structure under a wide variety of light conditions. This same ability to see contrast through the water helps anglers spot fish, whether itʼs a river trout rising to flies, a bass hanging under a dock, a bonefish prowling the flats or a school of dorado on a weed line. Wiley Xʼs advanced polarization, in combination with 100-percent UV protection, also makes the Polarized WX Saint an ideal sunglass choice for a range of activities on or off the water, from power boating and sailing to hiking and...
Filed in: Sunwear
This Month Safety Starts With Me!

This Month Safety Starts With Me!

As it does every year, June marks the arrival of National Safety Month, a four-week awareness and education campaign of the National Safety Council designed to promote and encourage safety and injury prevention at work and at home. And once again, vision protection innovator Wiley X, Inc. will be helping to spread the message and supporting the goals of this worthy program —educating the public on key ways to prevent accidental injuries and death. The theme for this yearʼs program is “Safety Starts With Me,” a message that perfectly parallels Wiley Xʼs stance on the need for protective eyewear not just some of the time, but all of the time. “The best protective eyewear in the world canʼt help prevent injury if it isnʼt being worn at the time of an accident,” said Wiley X Co-Owner Myles Freeman, Jr. “Weʼve made great strides in developing protective sunglasses that are stylish and comfortable enough for every situation, whether itʼs on the job site or while engaged in outdoor activities like mountain biking, fishing or motorcycling. Still, at the end of the day, each person has to make a personal decision to wear vision protection. This is precisely why educational...
Filed in: Sunwear
Wiley X Honors Americaʼs Heroes This Memorial Day

Wiley X Honors Americaʼs Heroes This Memorial Day

Memorial Day — which falls on Monday, May 27 this year — means many things to Americans. Itʼs the start of the summer holiday season and is marked by millions “hitting the road” in that great American tradition known as the family road trip. Others use the three-day weekend to celebrate with friends and family closer to home, marking the occasion with backyard barbecues, beach parties or family reunions. While these are all wonderful things, veteran-owned protective eyewear manufacturer Wiley X, Inc. reminds us all not to lose sight of the solemn meaning behind Memorial Day. This uniquely American holiday is set aside for our nation to remember the estimated 1.2 million brave American soldiers who have made the ultimate sacrifice for our country dating back to the Revolutionary War. “Weʼve all heard the saying that freedom isnʼt free — in fact, weʼve heard it so much that perhaps it has lost some of its meaning,” said Wiley X Co-Founder Myles Freeman, Jr. “Memorial Day is a great opportunity for our nation to slow down and really think about this message — that the freedoms we all enjoy every day come at a cost. Our nation has long been blessed with brave men and...
Filed in: Sunwear
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