Tag Archives : Wiley-X

Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Wiley X® Adds Stylish New WX Rebel To Its Active Series Sunglass Family

Active Series sunglasses by Wiley X®, Inc. are designed for active men and women who are up for anything — hiking, riding, climbing, kayaking, fishing and more. The new WX Rebel is a perfect fit for the family, delivering the sharp vision, Absolute Premium Protection, and “devil may care” attitude outdoor adventure seekers need to take on any challenge. The new WX Rebel comes in two versions. WX Rebel Model #ACREB04 pairs a fashionable Matte Layered Tortoise frame with bronze tinted lenses built with Wiley X’s advanced, 8-layer Polarization. These lenses eliminate glare on the water, in the city, on the road or any other highly reflective environment, enhancing eye comfort and improving vision under a wide range of situations. Model #ACREB01 is also a member of Wiley X’s popular “Black Ops Collection,” pairing Smoke Grey lenses with an understated Matte Black frame. Known for their advanced vision protection and stealthy good looks, it’s no surprise that Wiley X Black Ops Collection sunglass models are also favored by law enforcement, private security operatives and other tactical wearers. Both new WX Rebel models provide 100% protection against the sun’s harmful...
Filed in: Eyewear
0
Wiley X Offers New WX Moxy with Eye-Catching Olive Stripe Frame and Polarized Green Platinum Flash Lenses

Wiley X Offers New WX Moxy with Eye-Catching Olive Stripe Frame and Polarized Green Platinum Flash Lenses

New Street Series Model Delivers Distinctive Looks and Performance In the City,  On The Water and In the Great Outdoors With its striking Olive Stripe Frame and Polarized Green Platinum Flash lenses, the new WX Moxy (Model #SSMOX04) epitomizes Wiley X’s popular Street Series sunglass family – bold looks, even bolder protection and the ability to go from the concrete jungle to the open road to the great outdoors without missing a beat. The WX Moxy’s lightweight, nearly indestructible frame features a wraparound design for optimal coverage and excellent field of view – so you can stay focused on the action whether fishing, mountain biking or hanging out at the beach. Of course, you’ll want to look great whatever you’re doing, so the WX Moxy is designed with “edgy” styling and slightly narrower temples that fit great and look good on a range of face sizes and shapes. Wiley X’s advanced Filter 8™ polarized lenses combine 8 layers of technology to not only provide 100% protection against the sun’s harmful UV rays, but also to eliminate glare and reflected light. This performance improves eye comfort and ensures clear, distraction-free...
Filed in: Eyewear
Wiley X Sponsored NASCAR Driver Aric Almirola Wins at Daytona

Wiley X Sponsored NASCAR Driver Aric Almirola Wins at Daytona

Eyewear innovator Wiley X® is proud to sponsor top NASCAR racers like Aric Almirola, and was especially proud this past weekend to watch Almirola earn his first Sprint Cup Series victory at the heralded Daytona International Speedway. Almirola drove the Richard Petty Racing No. 43 US Air Force Ford Fusion to the win. In addition to battling an assemblage of the world’s best drivers equally determined in pursuit of victory, Almirola had to overcome four rain delays and multiple big wrecks to come out on top. In what was a rare occurrence at Daytona, the race was finally called due to rain on Lap 112 of 160, with Almirola out in front of the pack. Mother Nature may have waved the checkered flag, but Almirola earned every bit of the hard-fought victory. He commented during post-race interviews that it felt especially good to earn his first Sprint Cup win on his “home track” in Florida, where he grew up sitting in the grandstands watching Daytona 500s and Firecracker 400s. “Man, I just took the No. 43 car to Victory Lane at Daytona!” said an excited Almirola. The victory puts Almirola and Richard Petty Racing in the Chase for the Sprint Cup. “We’re...
Filed in: Eyewear, Industry Info
Lucky Winner Will Enjoy Trip for Two to NASCAR Season Finale in Miami, Meet-and-Greet With Team WX Drivers and Much More

Lucky Winner Will Enjoy Trip for Two to NASCAR Season Finale in Miami, Meet-and-Greet With Team WX Drivers and Much More

Performance eyewear innovator Wiley X, Inc. has launched its Ultimate Race Fan Sweepstakes, offering an expense-paid trip for two to the NASCAR season finale November 16, 2014 at Homestead-Miami Speedway, along with a carload of other cool prizes and perks sure to thrill any serious racing enthusiast. The contest is open to all legal residents of the 50 United States and the District of Columbia 18 years of age and older. Entering couldn’t be easier — just visit Wiley X’s Facebook page at www.facebook.com/wileyxeyewear before 11:59 pm on July 2, 2014 and fill out the online entry form. Racing fans can also enter by mail by filling out a 3”X5” card with their full name, email address and phone number and mailing it to Ultimate Race Fan Sweepstakes, 5331 SW Macadam Ave. #348, Portland, OR 97239. Entries must be postmarked by July 2, 2014 and received by July 15, 2014. One lucky Grand Prize winner will receive a Prize Package that includes round trip airfare for two from anywhere within the continental U.S., two nights accommodations, ground transportation from airport to hotel and hotel to speedway, two race passes for the weekend, a special race bag with Wiley X eyewear, hat,...
Filed in: Eyewear
Wiley X® Now The Official Eyewear Of Livermore Downtown

Wiley X® Now The Official Eyewear Of Livermore Downtown

In a show of support for the town in which Wiley X®, Inc. was founded and has called home for more than 25 years, the company has signed on as Official Eyewear of Livermore Downtown. This organization is committed to preserving Livermore, California’s historical downtown district and ensuring that residents and visitors alike have a vibrant place meet, dine, enjoy cultural activities and socialize. “This town and the people here have a special meaning to us,” said Wiley X Co-Owner Myles Freeman, Jr. “We’ve been based here for more than a quarter century, and during this time the town, its friendly atmosphere and business vibe helped shape Wiley X into what it is today. Like us, Livermore has grown, but has remained true to its roots and core values. We’re proud to be taking a more active role in supporting Livermore Downtown and its important efforts to preserve and celebrate our town’s heritage,” added Freeman. Livermore Downtown is a member of the California Main Street Association. Backed by the National Historic Trust and The National Main Street Center, Main Street projects take a holistic approach towards economic development. By promoting historic preservation...
Filed in: Eyewear
Wiley X® Takes To The Airwaves In 2014, Sponsors Top Fishing, Hunting, Shooting And Outdoor Programming

Wiley X® Takes To The Airwaves In 2014, Sponsors Top Fishing, Hunting, Shooting And Outdoor Programming

Wiley X®, Inc. will once again be featured prominently on some of America’s top outdoor-related television programming in 2014, both in terms of sponsorships and its products being featured in use during exciting fishing, hunting, shooting and outdoor action. “We continue to build strategic partnerships with top outdoor programs — specifically, the types of shows that highlight our unique brand of Absolute Premium Protection for the Great Outdoors,” said Myles Freeman, Jr., Co-Owner of Wiley X. “Our glasses provide the sharp, clear vision outdoorsmen need to perform, with battlefield-proven eye protection that stands up to challenging conditions and environments. These shows help us reach millions of sportsmen and women with the Wiley X message. Even more importantly, they show our products in exciting, real-world outdoor situations and activities,” added Freeman. In 2014, Wiley X will continue its relationship with Mark Davis’ Big Water Adventures and will be front-and-center as Davis uses his sharp vision and years of fishing experience to chase tough fresh and saltwater game fish in exciting locales. Wiley X will also sponsor the second season of Jack Link’s Major...
Filed in: Eyewear
Prevent Blindness America and Wiley X Focus Attention on Preventing Workplace Accidents and Eye Injuries

Prevent Blindness America and Wiley X Focus Attention on Preventing Workplace Accidents and Eye Injuries

Each year in March, Prevent Blindness America (www.preventblindness.org) makes a nationwide effort to focus attention on the important issue of workplace eye injuries and educate the American workforce about the tools and techniques that could help prevent the estimated 700,000 injuries that occur annually. And each year, leading protective eyewear manufacturer Wiley X is right there, offering its support and outreach for Workplace Eye Wellness Month. “Workplace eye injuries are a serious issue that can result in great personal tragedy, including the permanent loss of one’s sight,” said Wiley X Co-Owner Myles Freeman, Jr. “In addition, these accidents cost American businesses greatly, both financially and in terms of lost productivity. The hard truth is that nine out of 10 workplace eye injuries could be prevented, simply by wearing the right safety glasses at all times,” added Freeman. With such a simple solution and so much at stake, preventing workplace eye injuries is an issue that Wiley X takes very seriously. “The reasons workers give for not wearing protective eyewear — lack of comfort and style and interference with job duties, etc. — are absurd when you consider...
Filed in: Eyewear
Wiley X, Inc. Unveils New Marketing Message

Wiley X, Inc. Unveils New Marketing Message

Leading eyewear innovator Wiley X, Inc. has developed a new marketing tagline that will be used in a variety of ways to get a clear message across about the company and its products. This new tagline — Absolute. Premium. Protection. —will begin appearing in advertisements, POS artwork, collateral materials and other marketing/promotional pieces. “It’s rare that you’re able to capture the essence of a company and its products in three words, but we’ve achieved this with our new tagline,” said Wiley X Co-Owner Myles Freeman, Jr. “When you say these three words — individually and collectively — you state the true definition of Wiley X. As an additional benefit, it applies equally well across the diverse protective eyewear markets we serve, whether it’s in the workplace, military/tactical, or outdoor recreation markets,” added Freeman. This message will be used to drive home the point that Wiley X is the only premium sunglass brand able to claim that every pair of glasses it makes exceeds stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards, for OSHA Occupational Eye Protection. This tough workplace standard requires all Wiley X glasses to withstand...
Filed in: Eyewear, Marketing
Wiley X® Adds New Styles To Its Versatile Changeable Series

Wiley X® Adds New Styles To Its Versatile Changeable Series

Wiley X, Inc.’s Changeable Series eyewear family has two new models for 2014, offering even more options for tactical wearers, shooting sport enthusiasts and others who want advanced eye protection, superior visual acuity and the ability to switch lenses to best suit the environment, light conditions and situations. Wiley X’s new WX Vapor is an extremely lightweight, shield-style sunglass that is comfortable, rugged and provides excellent field of vision. Its double-injected frame design increases wearing comfort by reducing combat load and relieving pressure on the nose bridge and ears. This design keeps the WX Vapor securely and comfortably in place, through any kind of activity and hot, sweaty conditions. Like all Changeable Series models, the WX Vapor is designed so wearers can easily switch lenses in the field. This ensures optimum vision and performance over a wide range of conditions. Wiley X offers the new WX Vapor in four configurations, including a Matte Black frame paired with either Smoke Grey and Clear lenses, or Smoke Grey, Clear and Light Rust lenses. A Tan frame is also offered paired with changeable Smoke Grey and Clear lenses or Smoke Grey, Clear and Light Rust...
Filed in: Eyewear
Wiley X Adds Two New Models To Innovative Climate Control Family

Wiley X Adds Two New Models To Innovative Climate Control Family

Wiley X®, Inc. has expanded its popular Climate Control™ sunglass family with the addition of two bold new models for 2014 as well as two new frame colors in popular existing styles. The new models — the WX Arrow and the WX Knife — provide a combination of clear vision, comfort and vision protection that make them ideal for a wide range of applications. With their occupational-grade vision protection and wide choice of lens options, these glasses are right at home in the most challenging workplace. At the same time, their stylish looks and versatility make these new shades perfect companions for fishing, boating, motorcycle riding or just relaxing around town. The new WX Arrow and WX Knife are also the latest Wiley X styles designed to hold the innovative RX Rim System. The Rx Rim System provides these already Rx-ready frames with expanded Rx capabilities up to +5.00 and -7.00, making these models an ideal, no-compromise solution for workers and outdoor enthusiasts who require prescription lenses. Both these new additions feature Wiley X’s patented, removable, soft-foam Facial Cavity™ Seal that blocks out wind, dust and peripheral light. This design enhances the wearer’s...
Filed in: Sunwear
Wiley X Unveils Host Of New Sunglass Models For 2014

Wiley X Unveils Host Of New Sunglass Models For 2014

Eyewear innovator Wiley X®, Inc. has a well-earned reputation for providing wearers with Absolute. Premium. Protection. — and with a host of new models joining its already extensive product line of vision protection systems for work and play, that reputation is sure to grow in 2014. Excitement about these new models will be even greater because almost all Wiley X eyewear styles are Rx-ready, making these glasses an ideal, no-compromise solution for people who require prescription lenses. Wiley X has added bold new styles across its product line, starting with two new members of its innovative Climate Control™ Series. The new WX Arrow and WX Knife combine “sharp” styling with the visual acuity and protection for which Climate Control models are known. Like all Climate Control glasses, these two new additions feature Wiley X’s patented removable, soft-foam Facial Cavity™ Seal that blocks out wind, dust and unwanted light. This design enhances the wearer’s vision over a wide range of conditions and provides a comfortable, climate-controlled environment for the eyes. Both the WX Arrow and the WX Knife are offered in a range of stylish and functional frame/lens combinations,...
Filed in: Eyewear, Sunwear
Protect Your Eyes While On The Water With WX Rush

Protect Your Eyes While On The Water With WX Rush

Top professional fishermen like Edwin Evers and Skeet Reese depend on advanced Wiley X® eyewear to perform their best week in and week out. And with models like the WX Rush – combining stylish good looks, superior fishing vision and battlefield proven protection – everyday fishermen can benefit from Wiley X performance, as well. As a member of Wiley X’s popular Active Series, the WX Rush features a wraparound-style frame with a soft rubber nose pad and temple grips for a comfortable, secure fit, even when the fishing action gets hot and heavy. The WX Rush is ideal for casual anglers and weekend warriors alike, matching a Gloss Black frame with Polarized Blue Mirror Lenses. These lenses feature Wiley X’s proven Filter 8™ polarizing technology that eliminates glare and helps fishermen see underwater structure, schools of bait and suspended fish. Wiley X’s versatile Green lens base tint is effective under a wide range of light conditions, especially those found in fishing environments. Fishermen need protection, as well, and Wiley X has built its reputation by delivering this in some of the most challenging conditions on Earth. Not only do Wiley X glasses...
Filed in: Sunwear
Hunters & Shooters Get Premium Protection With Wiley X

Hunters & Shooters Get Premium Protection With Wiley X

As a leading provider of eyewear products to the U.S. military, Wiley X®, Inc. has built a reputation for absolute premium protection. Hunters, competitive shooters and gun enthusiasts of all kinds will benefit from this same reputation this season, thanks to a full roster of shatterproof Wiley X sunglasses developed for the shooting and outdoor lifestyle. Among the many Wiley X models engineered for hunters and shooters are members of the company’s innovative Changeable Series — glasses that combine sharp visual acuity, military-grade eye protection and the flexibility to change out multiple lens options to match specific conditions and shooting/hunting situations. One example is the new WX Saint, a stylish, yet highly functional Changeable Series model available with Polarized Green lenses/Gloss Black frame, Grey lenses with Matte Black frame or a combination of Grey and Clear lenses paired with a Matte Black Frame. The new WX Saint is ideal for those with Small to Medium head sizes, providing a secure, yet comfortable fit and excellent peripheral vision. Additional Changeable Series models favored by shooters include the WX Valor, ideal for Small, Medium or Large head sizes...
Filed in: Eyewear, Sunwear
All Eyes Are On Wiley X’s Newly Sponsored Monster Trucks

All Eyes Are On Wiley X’s Newly Sponsored Monster Trucks

Wiley X, Inc.’s battlefield-proven protective sunglasses have taken on life’s biggest challenges — from professional bass fishing to the NASCAR circuit to NHRA drag racing. Now they’re ready to face the spectacle that is the Monster Jam series, joining forces with fan-favorite driver Randy Moore and his War Wizard Racing and Motorsports Displays monster truck teams. Wiley X will be front and center on two of the sport’s most “eye-catching” monster machines during this series of nationally televised events, each reaching an estimated 70 million viewers. Through this new partnership, Moore’s entire team will protect their eyes with stylish Wiley X glasses and their hands with Wiley X gloves as they race and compete across the country. The next event will be the Night of Fire Thrill Show, August 10 in Norwalk, Ohio, featuring a Guinness Book of World Records race that could re-write the record books. Wiley X logos will be featured on Moore’s 10,000-pound monster truck War Wizard, recently honored as one of the sport’s five best looking monster trucks. Styled in the image of a 1941 Willy’s coupe, this monster truck features brilliant colors, bold wizard graphics and...
Wiley X Is Flying High At EAA Airventure

Wiley X Is Flying High At EAA Airventure

Providing absolute, premium protection to all those who push the envelope of excitement — whether on the water, on the racetrack or in the air — is what Wiley X®, Inc. is all about. So it makes perfect sense for this leading eyewear manufacturer to once again return to EAA Airventure, “The World’s Greatest Aviation Celebration” in Oshkosh, Wisconsin. This annual event is so well known by aviation enthusiasts worldwide, that when they say, “we’re going to Oshkosh,” people automatically know what they mean. This year’s event will be held from July 29-August 4, when more than half a million members of the EAA (Experimental Aircraft Association) and other flying fans from around the globe will descend on this normally quiet town to enjoy daily air shows, aerobatics, pyrotechnic displays, workshops and other fun activities related to general aviation. Wiley X will be front and center during all these festivities, thanks to its unique Mobile Merchandising Unit/Tech Center, a custom 26-foot trailer designed to engage and entertain visitors while promoting the need for serious eye protection at work or at play. This trailer has proven very popular at events around the nation,...
Filed in: Eyewear, Sunwear
© 2013 C&E Vision's Industry News Feed. All rights reserved.
Service Provided By CandE Vision Services.