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William Rast Eyewear Men’s Styles For Spring 2012

William Rast Eyewear Men’s Styles For Spring 2012

Viva International Group’s William Rast Eyewear, a collection targeted to stylish men and women ages18 to 49, presents an exclusive selection of new men’s releases for spring 2012. The fashionable and relaxed styling of the collection is tailored for both the premium and sportswear categories and is the ultimate modernized accessory. The sleek and sporty design of the three new sunglasses, along with the sophisticated elements of the three ophthalmic frames are inspired by the Americana heritage of the William Rast brand. A daring new style from the William Rast Racing collection is also available for spring. Design elements include wood-grain textured temple treatments and metal décor accents. Premium materials, including stainless steel, handmade acetate and polarized lenses on select styles, combine high quality design with optimized comfort. Each style features metal insets of the William Rast New America flag, as well as the iconic William Rast “dub” logo. “This season’s releases from the William Rast Eyewear collection is dedicated to the men who live life on the edge without any limits,” says Liz Tontodonati, Viva’s general manager for the William Rast brand. “In...
Filed in: Eyewear, Sunwear
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